Facebook Reactions from a Marketer's Perspective

Social media marketing is influenced by several factors and latest among those is the 'Reaction' option. Read on to know how a marketer should interpret these reactions.

From kids and teens to adults and senior citizens, almost everyone has a Facebook account today. Some children may not even know how to spell “Facebook” but they do know how to share posts, upload pictures and send messages on this social network. While some people still consider it as a medium for just sharing information, it is actually one of the greatest milestones in web technology. If it hadn't been for this very social network, finding old friends you haven't contacted for many years would have been a real pain.

Imagine how tiring it would be to go around from one neighborhood to another, looking for a person about whom you know nothing except his/her name. Now come back to the Facebook scenario, where entering a name in the search bar displays the links to the profiles of every person by that name – a job that could have taken weeks was just reduced to a matter of minutes with this network. This is just a single example of how useful Facebook is. There are many other scenarios where this channel plays a pivotal role, such as running social media marketing campaigns.

Owing to its popularity among the masses, Facebook proves to be one of the best channels for marketers to promote online businesses, which is why it is widely used by the companies offering SMO services in India. Reading almost every post on their wall, Facebook users also 'like' and 'share' these posts. This gives the online marketers an opportunity to share content such as blogs, articles and product reviews to increase brand awareness and thus help businesses build a better online presence.

With online marketing becoming more and more challenging, entrepreneurs are going for social media and marketing services in India, along with other strategies such as SEO and PPC. The discussion here, however, focuses on a new feature of Facebook, that is the 'Reactions'. From a layman's perspective, these new reactions are just cute and funny faces. From a marketer's perspective, however, interpretation of these reactions is quite different, as explained below:

Love:When users wish to respond to a post with something more than a 'like', they can use this reaction. As a part of social media monitoring services, a marketer can evaluate this reaction to figure out how popular his/her content is among followers and other Facebook users.

AngryThe post you share can attract compliments from those who like it as well as criticism from those who don't. Instead of writing harsh comments on the post, people can simply use the 'Angry' reaction. By knowing the number of these reactions, marketers can figure out how bad their posts are.

SadNot all bad posts make you angry – some of them can make you sad as well. Giving this reaction, people express disappointment.

WowMarketers need to get as many of these reactions as possible on their Facebook posts. These are one level above the 'like' and 'love'.

The above-mentioned reactions too are a part of social media marketing now. It's time marketers started utilizing these as well.