F A C E B O O K A S S E E NB Y A M A R K E T E R

F A C T SS T A T ST O O L S

H o w i t a l l s t a r t e d

Facebook was launched on February 4, 2004

The idea came from Mark Zuckerberg with his Harvard

College roommates and collegues Eduardo Saverin, Andrew

McCollum, Dustin Moskovitz and Chris Hughes

At first, the service membership was limited for Harvard

students only, but starting from 2006, it is open for all 13+

y.o.

users.

B i g n u m b e r s m a g i c

The overall monthly active Facebook users (MAUs) count is over

1.59 billion, which is a 14% increase year over year.

Only in Europe there are more than 307 million people on Facebook.

Average visit on Facebook lasts 20 minutes.

C o m p a r e d t o o t h e r s o c i a ln e t w o r k s

Every minute:

YouTube users upload 72 hours of new video

Pinterest users pin 3,472 images

Instagram users post 216,000 new photos

Twitter users tweet 277,000 times

Facebook users share 2,460,000 pieces of content.

Facebook has more MAUs than WhatsApp (500 million), Twitter

(284 million) and Instagram (200 million) combined.

F a c e b o o k a n d m o b i l e

The Facebook app is number one app among all age groups

of mobile users.

47% of users log in only with mobile.

Facebook is responsible for 60% of all mobile social sharing.

78% of Facebook ad revenue comes from mobile ads.

57% of Facebook advertising budget is dedicated to mobile.

F a c e b o o k a n d m a r k e t e r s

More than 90% of marketers use Facebook.

The 2 paramount social networks for marketers are Facebook and

LinkedIn.

Only 45% of marketers are sure that their Facebook efforts are

effective.

Up to 88% of marketers would like to learn how to measure their ROI

for social media activities. This issue bothers marketers for the last 5

years.

F a c e b o o k t r i v i a

Smartphone users check Facebook 14 times a day.

Several people have been murdered for unfriending someone

on Facebook.

Facebook is primarily blue because Mark Zuckerberg

suffers red­green color blindness.

You can't block Mark Zuckerberg on Facebook.

F a c e b o o k t o o l s

Buffer: the absolute basis of social media posting and scheduling.

Besides the long­term planning, it allows the analysis of your

performance.

Zapier:If­This­Then­That rules wizard. It will help you integratemultiple channels, and automate updates in accordance withyour activity in one of the networks.

SocialOomph: a simple, yet useful tool. It can queue and scheduleposts. Another benefit – it’s free.

Hootsuite: suitable for more than 30 networking channels. Itplans, analyses and eases working in groups.

H i g h e r s h e l f t o o l s

SALESmanago: it not only manages the database but also integrates

Facebook Ads with automation processes. By using complete

behavioral and transactional profiles, marketers can reach

customers and groups of customers in a more precise, automated

and efficient way. It’s one of the first solutions of this kind in the

world.

Fast Tony: great Facebook campaign management tool. Lets you

use various data to personalize Facebook ads. Also integrated with

SALESmanago. We’re done with manual Lead Generation Forms

data import!

Y o u w a n t m o r e ?

Why and How to Personalize Facebook Ads withMarketing Automation?, or

Download free ebook: 10 Ideas For Omnichannel