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Everything you should know about Branding and Profiles on Twitter
CONTENTS
Profile
How should I make my profile?
Branding
How should I present my brand?
Image
How should I use visuals on Twitter?
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Leave nothing blank
Go to the Edit Profile screen.
Write your bio. Make it short and to the point.
Include your location. Tell people where you’re
from.
Add a link to your website.
How do I fill out my profile?
Don’t forget about photos
Upload a profile picture. Make it 400 x 400
pixels. Make it a photo of you or your company
logo.
Upload a background photo. Make it 1500 x 500
pixels. The photo should be relevant to your
company.
How do I fill out my profile?
Make the best bio possible
Be real. Tell the world who you are and your
mission statement.
Remember your audience. Write in a way that
they will appreciate.
Flatter yourself. Why should people pay
attention to you?
Use hashtags and mentions. Show that you’re
connected to others.
How do I fill out my profile?
How can I personalize my brand?
Make yourself stand out
Show why you are different than everyone else.
Add a human touch to your tweets.
Be funny and relevant to your audience.
Remember to be consistent.
Use your own profiles
Associate yourself with your brand.
Include your personal brand on Twitter.
Share who you are, not just you’re company.
How can I personalize my brand?
Use your own profiles
Have your employees also use their personal
profiles.
Create a community within your Twitter-using
employees.
Don’t force it, your followers won’t appreciate
the lack of authenticity.
How can I personalize my brand?
How can I personalize my brand?
Interact with your audience
Interact with your followers and get personal.
For a connection with them and identify with
them.
Speak positively, avoid negative comments
and writing.
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Brand your image effectively
A consistent image is a good image
Consistency is important, especially in visual
branding.
Visuals are key to identifying and
remembering brands.
If your image varies too much, it will be hard
to visually recognize your brand.
Brand your image effectively
Do it yourself!
Why hire an expensive designer when you can
do it yourself?
It’s easier than it seems, all you need is your
computer.
Using external tools can help you shape your
image how you see fit.
Brand your image effectively
Do it yourself!
Use an external tool such as Canva.
Build an image from basic pieces and blocks.
It’s easy to use and offers options for both
simple and complex designs.
It’s free, but you can pay for more features.
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