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How we built a 33 Million fans community with hyper engaged Latinas

Engage Mexico City 2015: Felipe Servin, Shoelovers

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How we built a 33 Million fans community with hyper engaged Latinas

Our community fuels our e-commerce model

Were the most engaging Facebook page in the world on every category, and were the #2 fashion brand based on number of fans. 33 million fans

*Number in Millions of Fans

Were the #1 brand on FB based on daily engagement, and were the #2 fashion brand based on number of fans. We have over 28M fans bigger than well-established fashion brands. We reach over 15M uniques every day, and over 88M users on a monthly basis. All of this this has been accomplished in 1 year, with a focus on just Spanish speaking markets. But women across the world love shoes, so were expanding to English and Portuguese markets next. We have the biggest network of shoes lovers, and massive amounts of data, and with this, we are going to build a demand-led shoe company that is going to disrupt the industry.

SHOW FACEBOOK PAGE AFTER THIS

And we accomplished this in a year, organically# of fans800% GROWTH Jan 14 - Jan 15

The old model works to gain exposure for new styles. Our styles spread virally. To illustrate the power of our viral engine, we grew our number of Facebook fans by 800% in the last year. Each new shoe that we release to our community spreads quickly, so we dont need to pay to acquire customers.

Latinas

Hispanic community: The next big opportunity

Hispanic community: The next big opportunity$1.5 Trillion buying powerToday, 60% of Latinas are under the age of 35 years which is 33% higher than total U.S. femalesHyper connected: Mobile and Social Media4x more comment on Social Media*3x Ads Clicked while browsing*

How we do this day by day?Create daily content that connect with 2.5M people per post150K likes on averageReach 20M people daily

0.6 Billion times per month

How can I apply this?

Understanding Reach and Reactions

Understanding Reach and ReactionsMeasure&Provoke

This is all about passion!

Editorial content that engage your community

Create amazing content with feelings: Social currency

Case Study: Forever21

GOALDemography: 20 - 32 years old3 Models + 1 fashion influencer10 million people reached in 48hrs

Connect with the Latino Communitywww.shoelovers.co/engage2015