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Effectively Measuring (and Improving) Your Social Media Efforts Chris Graham, Digital Media Specialist Potawatomi Bingo Casino

Effectively Measuring and Improving Your Social Media Efforts

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A recent presentation for Social Media University-Milwaukee talking about various social media analytic tools one can use. Highlights include: - Start with Goals - Create Strategies - Set-up Analytics - Facebook Insights - Shoutlet - Google Analytics - Make Improvements

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Page 1: Effectively Measuring and Improving Your Social Media Efforts

Effectively Measuring(and Improving)

Your Social Media Efforts

Chris Graham, Digital Media SpecialistPotawatomi Bingo Casino

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Step 1: Set Goals

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Step 2: Outline Strategies

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Step 3: Set-up Analytics

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shoutlet.com

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google.com/analytics

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search “Google URL Builder”

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Step 4: Make Changes

Based on Results

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