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DON’T BE A SQUARE ON INSTAGRAM
JOSH MURDOCK
@PROFESSORJOSH & @EATMOREOFIT
PROFESSORJOSH.COM
EATMOREOFIT.COM
SOME SLIDES MAY CAUSE YOU TO BE
HUNGRY AND LEAD TO THAT HANGRY
FEELING!
WARNING
WHAT MAKES YOU UNIQUE ON INSTAGRAM?
@slinkachu_official
@wisslaren
@mkbhd
WHAT DOES YOUR AUDIENCE LIKE MOST ABOUT YOUR BRAND/BLOG?
WHO ARE YOU TRYING TO REACH?
• Age
• Demographics
• Businesses or Individuals
• Best time to post
• Number of times to post
• Insights will be useful!
ARE OTHERS IN YOUR AREA SUCCESSFUL ON INSTAGRAM AND WHY?
FEATURE YOUR FANS
#UOINSTAMEET
#UNIVERSALMOMENTS
DIFFERENT PERSPECTIVES
TURN VISUALS INTO EYE CANDYAMAZING IMAGES AND VIDEOS ENGAGE!
ADD LOTS OF COLOR TO YOUR INSTAGRAM
CAPTURING ACTION
EDIT PHOTOS RIGHT IN INSTAGRAM
TO FILTER OR NOT TO FILTER…..THAT IS THE QUESTIONS
https://designschool.canva.com/blog/popular-instagram-filters/
#HASHTAGS AND TAGGING
LOCATION, LOCATION, LOCATION
YOU DON’T NEED TO STAY SQUARE
INSTAGRAM BUSINESS ACCOUNT – WHY?
Instagram users are 58 times more likely to like, comment, or share a brand’s
post than Facebook users and 120 times more likely than Twitter users.
(Forrester Research)
• Adds Contact Button – Email, Call, or Directions
• Insights
• Instagram Ads
• Connects to Facebook Page vs Personal account, to let you post directly to your Facebook
Page from Instagram
INSTAGRAM FOR BUSINESS - INSIGHTS
STORIES ON INSTAGRAM – ISN’T THAT SNAPCHAT?
EXPLORE FEATURES ON DESKTOP
Search
Like & Comment
Notifications
SAVE AS DRAFT
ADDITIONAL NEW UPDATES
• Create new account on desktop
• See video views
• 60-second videos and video ads
• Switch between multiple Instagram accounts
• New Time Stamp
• Two-step authentication added
• Instagram Algorithm Annouced
MY TOOLS FOR INSTAGRAM
DLSR VS PHONE
FRAMETASTIC
SNAPSEED
MAGISTO
OVER
TEMPO
RIPL
PRISMA
BOOMERANG
