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Presented by the ABA Standing Committee on Bar
Activities and Services and the Division for Bar Services
Digital Communications:
Virtual Reality or Virtual Insanity?
Presenter
Jamie A.Triplin, Sr. Social Media Specialist
District of Columbia Bar
3 IMPORTANT VIRTUAL
REALITIES
1. Digital communications does play an
important role in most of our lives, but is
not a panacea for everything.
2. Digital communications can never replace
the relationship-building that comes from
one-on-one communications.
3. It is not going away!
VIRTUAL INSANITY
SHIFT IN COMMUNICATIONS
Organization Stakeholders
Two-Way Communications
Organization Stakeholders
One-Way Communications
Bar Members
Law Students
General Public
Other Bar Leaders
Law Firms
Media
Bar Association
VIRTUAL INSANITY
SHIFT IN COMMUNICATIONS
Multi-Directional Communications
5 REASONS WHY YOU
SHOULD BE USING DIGITAL
COMMUNICATIONS
1. Establish your position of leadership with your bar
association.
2. Become a thought leader within your practice area.
3. Stay up-to-date on industry news and trending/hot
topics.
4. Allows you to spark conversations and build
meaningful relationships with other leaders.
5. Bar members and other stakeholders are looking for
you!
BEFORE ENTERING YOUR
VIRTUAL REALITY…
• Coordinate efforts with your Bar’s
communication department or chief
communications coordinator.
• Determine your target audience.
• Get to know various social media channels.
• If you are already on social media, think
about what type of user you are.
4 TYPES OF
SOCIAL MEDIA USERS
• Observer—Has a social media account, but is not active. Incomplete
social media profile(s). Simply there to observe the social media
landscape.
• Participator—A member who has social media accounts and
occasionally Likes, RTs, or Shares content.
• Engager—Has a very active social media account. Likes, RTs,
and/or shares information. Participates in online discussions and
interacts with other social media users/group members.
• Creator—Extremely active on social media. Likes, RTs and/or shares
content. Seeks industry-related news & information and generates
thought provoking content to encourage discussion. Networks with
other social media users and can be found on multiple social media
channels.
5 WAYS TO CREATE EFFECTIVE
DIGITAL COMMUNICATIONS
ACTIVITIES
1. Create a personalized content strategy & build a web
presence.
2. Stick to your expertise, reinforce Bar-wide messaging,
support Bar initiatives/programs, participate in group
discussions/ListServs
3. Engage your audience with valuable posts, Tweets,
and updates.
4. Play by the rules.
5. HUMANIZE your social media activity.
CONTACT INFORMATION
Jamie A.Triplin
Email: [email protected]
Phone: 202-737-4700 Ext. 3188
Personal Twitter: @JamieTriplin
Bar Association Twitter: @DC_Bar
Bar Association Facebook: Facebook.com/dcbarhq
