Creating Your Online Personal Brand Aaron J. Moore, Ph.D. @moore_aj January 12, 2015

Who is this guy?Associate Professor of Public Relations Director of Rider University’s Department of

Communication and Journalism Internship Program

Areas of expertise: Public Relations, Social Media, Sports Media

https://www.linkedin.com/in/aaronmoore

Getting started How many people are on/active with the first

wave of social media? Facebook Twitter LinkedIn

How many people are on/active with the next wave of social media? Instagram Tumblr Vine

Expectations of social media usage Don’t look at social media as anything different than

“Communication”

Consumers expect businesses, products and service providers to have social media presence

Expectation that whoever you meet, you can look at “their life” via a multitude of social media platforms

Every job you apply for, someone is investigating your online presence

Branding and Image Crafting Two key components for branding

Recognition Differentiation

Image Crafting Using social media to tell your own story Nothing new, fundamentals of public relations

First step in creating online personal brand --- How do you want [others] to see you? Expertise Skill set Experience Language skills Humor

Developing your LinkedIn profile: First Steps Separate Church and State

This is your resume Headline – No more than 150 words Focus on Summary and Experience sections – key

points (1,000 word max) Include links to your work, social media

The demise of the cover letter Skills, Recommendations and Endorsements

Generating interest in your LinkedIn profile Create your profile

Stay congruent with other social media platforms Image Crafting – how do you want others to “see” you LinkedIn account on Email signature, social media profiles

Personalize Connection & Recommendation requests Stay Linked and In touch with contacts Keep it professional at all times

Use Facebook to go down memory lane with your Junior Prom date Not the platform to show pics of your lunch

Respond in timely manner to any messages Keep your Contact List open to Connections Connect your Connections Join Discussion Groups

The power of visual storytelling

Message someone you are not connected with

What to avoid on LinkedIn The Hard SellOver posting (20 posts a month is a threshold)Negativity in posts and in discussions Not completing entire profile (limits you in

searches)Grovel for Likes or Followers on other social

media platforms “I see you viewed my profile…” messages

Rider University alumni doing LinkedIn correctly

Developing LinkedIn profile: One step further Stay active and keep contact info current

Network, connect with people in targeted businesses/jobs Post relevant articles, stay in the “public eye”

Create compelling content Infographics, Memes, etc. that can be shared What can you do to help others ?

Connect to your blog Import RSS feed

Create Events/Meetups http://www.meetup.com/

Best times and days to post on LinkedInTime

Best: Lunch time, early morning (7:00-8:30 a.m.), early evening (5:00-6:00 p.m.)

Worst: Late night, over night, during conventional business hours (outside of midday)

Day Best: Midweek (Tuesday to Thursday) Worst: Fridays and Weekends

Track your busy times – When are connections posting comments or responding back to you?

Rider University alumni providing feedback about LinkedIn Alisha MirandaKeep your LinkedIn as robust as possible, and

give it a refresh 1x a quarter. I like to incorporate as much portfolio material as possible to show the wide range of work I've completed every year. A good way to think of your LinkedIn profile is to treat it like a search engine, so use content that will grab attention from recruiters and hiring managers. It worked for me!

Rider University alumni providing Feedback about LinkedIn Kevin Lawton I got my current job through Linkedin. Stay diligent

in the follow up and try to connect with recruiters from that company through messaging after application and make them a Linkedin connection for future opportunities. Also, important to look at the company’s careers’ page outside of Linkedin as sometimes the postings differ. I also tried to find some of the people I would be working with to see if their page could give me any further insight into the job/department.

Rider University alumni providing feedback about LinkedIn Kimberly Quevedo I keep my profile up to date and include as

many portfolio pieces as possible and, because of this, was contacted by employers looking for candidates. It also helped when I applied for jobs and used my Linkedin profile as a learn-more tool — a recruiter that would have passed up my resume saw my extended information here and contacted me for an interview.

Rider University alumni providing feedback about LinkedIn Adam D’Aleo When you start looking for a new job, reach out to your

connections via direct message alerting them that you are on the hunt. On this same note, be sure to stay in touch with connections randomly from time to time (like right now :) ) to keep relationships alive for the times when you're in need of a favor.

- Before and after an interview use LinkedIn to connect with anyone you met at the company. Don't resist looking at their profiles more than once in fear that they will see that you're looking. Notifications that you've looked at someone’s profile can be flattering to them and continue to raise awareness of your name as a candidate. *Personally, I think LinkedIn is all about swallowing your pride and putting yourself out there.

Rider University alumni providing feedback about LinkedIn LinkedIn Sales Navigator is definitely worth the

$50 per month. People actually respond to messages!

Rider University alumni providing feedback about LinkedIn

Personal Branding through content Social media allows a person to tell his/her

story, an e-portfolio supports the case.

What is an E-Portfolio Any online platform that allows a person to

display his/her workExamples include website, blog or online

resumeAcademic E-portfolios contain academic work

and progress

Creating E-Portfolios Select a platform

Pathbrite, YouTube, Blogger, Instagram, Weebly, WordPress, Tumblr

Identify purpose and audience for E-portfolio E-portfolio uses

Art/Design Video Writing Teaching/Education Sales Professional accomplishments

What to include in an E-Portfolio Summary of career goalsProfessional mission statementTraditional resumesLists of skills and marketable qualitiesWork experienceLetters of recommendation and references

Fine Tuning your E-PortfolioCreate different sections/links for subject areas

such as experience, education, relevant work, contact information, references

Avoid loud, bright colors and obscure fonts If it’s a creative e-portfolio then make it creative

Use pictures but limit them and not personal ones Remember Image Crafting

Uze spill checck

Rider University Alumni E-Portfolios http://ginamguarino.wix.com/ginag

Rider University alumni E-Portfolios http://alishainthebiz.tumblr.com/

Thank you