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Content MarketingAttract and Generate Leads
What is Content Marketing
Content marketing is a strategy for attracting and retaining customers
Targeted audience become profitable call to action customers
Content marketing is a strategy for attracting and retaining customers
Targeted audience become profitable call to action customers
Content marketing is a strategy for attracting and retaining customers.
Content engages and informs a well defined target audience.
Targeted audience become profitable call to action customers.
Content marketing is a strategy for attracting and retaining customers
Content engages and informs a well defined target audience.
Content marketing attracts and capture leads.
Targeted audience become profitable call to action customers.
Content marketing is a strategy for attracting and retaining customers.
Content Marketing fulfill needs of a potential lead.
Content marketing attracts and capture leads.
Content engages and informs a well defined target audience.
Know YourCustomersBefore beginning any type of content marketingprogram, it’s crucial to have a deep understanding ofthe individuals with whom you want to engage.What are their interests and needs? What do they want when it comes to your industry?
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Create a content matrixTarget your content to the unique wants and needsof each customer segment. The use of
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Customer PersonasDevelop customer personas. This is an effectiveways to uncover who your target customers are,which helps identify what topics your content shouldbe covering
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Content MarketingThe content of the website or blog offers an appeal to your potential customers
Calls to action content will motivate people to view your content
Landing Pages encourages people to provide their contact information in exchange for .
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TheCoreIdea
Your new best friend
The lead provides information on the landing page which enables follow up by the sales team.
Successfully converted customers. Hurrah!
Convert Leadsto Customers and Sales
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