Comparison of Starbucks, Folgers, Caribou, Green Mountain and Other Top Coffee Brands on Facebook

Br

Top Coffee Brands on Facebook in Q2-2015Apr 01, 2015 - Jun 30, 2015

Top Coffee Brands on Facebook Q2-2015

In this report we looked at 10 of the most popular chains or brands of coffee on

Facebook.

Read on to find out how the brands fare on social media.

Key Findings

• Among the top 12 brands, Peet's Coffee & Tea was engaging best with their Fans

• With a growth rate of 13%, La Colombe Torrefaction enjoyed the highest Fan Growth Rate.

• Among the top brands, Starbucks posted the most “non brand related” content on their wall.

• 12,441 new Posts were written across the 12 ‘brand walls’. That’s an average of 11.4 Posts per day - per wall!

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Fans

Starbucks Coffee had the largest fan base of 35,639,169 while La Colombe Torrefaction showed the highest fan growth of 12.56%.

Competitors

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K

Gro

wth

%

Number of Fans

StumpTown Coffee Roasters Peet's Coffee & Tea Dunkin' Donuts Caribou CoffeeSeattle's Best Coffee Green Mountain Coffee Gevalia Coffee The Coffee Bean & Tea LeafBlue Bottle Coffee Starbucks Coffee La Colombe Torrefaction Folgers

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Folgers Peet's Coffee

& Tea

Gevalia

Coffee

StumpTown

Coffee

Roasters

La Colombe

Torrefaction

Blue Bottle

Coffee

Starbucks

Coffee

Caribou

Coffee

The Coffee

Bean & Tea

Leaf

Green

Mountain

Coffee

Dunkin'

Donuts

Seattle's

Best Coffee

United States Philippines Countries < 2% Mexico Pakistan Indonesia Peru Other Countries Japan Vietnam

Engagement - Posts

La Colombe Torrefaction published the greatest number of posts (225). Peet's Coffee & Tea had the highest average engagement, with a score of 686.

Competitors

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800

StumpTown Coffee Roasters

Peet's Coffee & Tea

Dunkin' Donuts

Caribou Coffee

Seattle's Best Coffee

Green Mountain Coffee

Gevalia Coffee

The Coffee Bean & Tea Leaf

Blue Bottle Coffee

Starbucks Coffee

La Colombe Torrefaction

Folgers

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 500000 1000000 1500000 2000000 2500000


Peet's Coffee & Tea

Dunkin' Donuts

Caribou Coffee



Gevalia Coffee


Blue Bottle Coffee

Starbucks Coffee


Folgers

Likes Comments Shares

Starbucks Coffee received the most number of Likes (1,970,074), Starbucks Coffee got the most number of Comments (37,883) and Starbucks Coffee had the most number of Shares (40,650).

Competitors

Most Engaging Brand Posts

Competitors


Tue, Jun 23 at 3:06 PM EDT

Todd Carmichael. The Coffee Willy Wonka of Philadelphia.

Engagement Score

Likes Comments Shares Sentiment

1,000 916 78 168Uncategori

zed


Fri, Jun 19 at 12:11 PM EDT

Introducing Draft Latte: the iced latte to end all iced lattes.

Folgers

Fri, May 22 at 10:00 AM EDT

Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s ..

Engagement Score


1,000 512 47 176Uncategori

zed

Engagement Score


1,000 47,025 1,393 3,329 Positive

http://www.facebook.com/115821398479932/posts/955118014550262




Competitors

Folgers


Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an ..

Engagement Score


999 28,862 1,054 2,369 Positive

Folgers

Sun, Jun 7 at 9:00 AM EDT

Take a morning walk by the water. But first, Folgers®.

Folgers

Tue, Jun 16 at 10:00 AM EDT

Just mix with cold milk to make a refreshing iced coffee anytime you want. Try all four delicious fl ..

Engagement Score


999 29,142 1,277 2,146 Positive

Engagement Score


998 25,189 1,004 2,149 Positive




Fan Posts

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000


Peet's Coffee & Tea

Caribou Coffee

Dunkin' Donuts



Gevalia Coffee


Blue Bottle Coffee

Starbucks Coffee


Folgers

Number of Fan Posts

Starbucks Coffee's Facebook Page saw the highest number of Fan posts (8,720).

Competitors

Sentiment Analysis

Seattle's Best Coffee received the highest percentage of Positive Sentiment (65.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Peet's Coffee & Tea

Caribou Coffee



Starbucks Coffee


Folgers

Dunkin' Donuts

Gevalia Coffee

Blue Bottle Coffee

Negative Neutral Positive

Brand Responses

Gevalia Coffee responded to the highest percentage of Fan posts (51.48%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 200 400 600 800 1000 1200 1400 1600 1800 2000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Peet's Coffee & Tea Caribou Coffee Green Mountain Coffee Seattle's Best CoffeeStarbucks Coffee La Colombe Torrefaction Folgers Dunkin' DonutsGevalia Coffee Blue Bottle Coffee

Share Of Voice – Volume of Posts

La Colombe Torrefaction published the most with 226 posts, among the brands in "Competitors" Group.

Competitors

6%

12%

7%

32%

1%

3%

5%

7%

6%

6%

5%

10%

Seattle's Best Coffee StumpTown Coffee Roasters The Coffee Bean & Tea Leaf La Colombe Torrefaction

Dunkin' Donuts Gevalia Coffee Peet's Coffee & Tea Folgers

Share Of Voice – Likes

Starbucks Coffee received the largest volume of Likes (1,970,074), among the brands in "Competitors" Group.

Competitors

2% 0%

2%

0%0%

1%

5%

8%

81%

1%

0%

0%



Share Of Voice – Comments

Starbucks Coffee received the largest volume of Comments (37,883), among the brands in "Competitors" Group.

Competitors

2%0% 2%

1%0%

4%

6%

30%53%

1%

0% 1%



Share Of Voice – Shares

Starbucks Coffee received the largest volume of Shares (40,650), among the brands in "Competitors" Group.

Competitors

2%

1%

3%

2% 0%

3%

6%

22%

56%

2% 1%

2%



Analysis of Starbucks Coffee Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

Starbucks Coffee

Fans 35,639,169

New Fans 64,679

Fan Growth .18%

Country Worldwide

Demographics Mostly Young, Female and Attached.

Starbucks Coffee has 64,679 new Likes and an audience base of 35,639,169 fans who are mostly Young, Female and Attached.

Starbucks Coffee

Brand Overview

Posts

Brand User

Engagement Score 450 Total Fan Posts 8,705

Total Posts 39 Brand Response Rate 14.29%

Total Likes 1,970,074 Average Reply Time 3 hrs, 3 mins

Total Comments 37,883 General Sentiment Neutral

Total Shares 40,650

Starbucks Coffee had 39 new Posts, and their most recent campaign is Home Brewing Week.

Starbucks Coffee

Content & Campaigns

Most Engaging Content TypeCorporate Social

ResponsibilityMost Engaging Campaign

Buy any fall drink between 2-6 pm get

another free

Least Engaging Content Type Contest Most Recent CampaignHome Brewing

Week

Most Prolific Content TypeEngagement

Oriented Posts

Fan Growth

35,520,000

35,540,000

35,560,000

35,580,000

35,600,000

35,620,000

35,640,000

35,660,000

Starbucks Coffee had a growth rate of 0.18% between Mar 31, 2015 and Jun 30, 2015.

Starbucks Coffee

Total Fans 35,639,169

New Fans 64,679

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Starbucks Coffee had an engagement of 450 and the highest engagement was 955.

Starbucks Coffee

Community Analysis

Starbucks Coffee fans are mostly Young, Female and Attached.

Starbucks Coffee fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

Starbucks Coffee

29%

71%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K 20,000K

United States

Mexico

Philippines

United Kingdom

Germany

Canada

Taiwan

Malaysia

France

El Salvador

0

1

2

3

4 Starbucks Coffee posted a total of 39 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Starbucks 6

Coffee 4

stores 3

Latte 2

Home Brewing Week

2

Starbucks Coffee

44%

56%

Brand Participation Brand Non Participation

86%

3% 11%

Posititve Negative Neutral

Brand Posts - Engagement

Starbucks Coffee responded to 17 conversations generated by the 39 Posts they published.

Starbucks Coffee receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Starbucks Coffee


Starbucks Coffee

Fri, Apr 3 at 11:00 AM EDT

When Spring says "hello."

Engagement Score


960 292,758 2,673 4,671 Positive

Wed, Jun 10 at 8:00 AM EDT

Cheers to you and happy National Iced Tea day, too!

Thu, Apr 9 at 8:00 AM EDT

Do 2x the good, when you share a chai with a friend. Buy an Oprah Chai, get another free, and we’ll ..

Engagement Score


955 244,930 3,779 7,700 Positive

Engagement Score


895 167,108 3,928 6,124 Positive




0 5 10 15 20 25

0 100 200 300 400 500 600 700

Photos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Starbucks Coffee posts were Photos, and posts with Photos received the highest engagement.

Most of Starbucks Coffee posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types Days of the Week

Starbucks Coffee

0

50

100

150

200

250

300

Positive Neutral Negative Users posted a total of 8,705 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Starbucks Coffee's wall.

User Posts


Frequency

Starbucks 4312

one 808

drink 804

time 730

store 711

Starbucks Coffee

14%

86%


33%

12%

55%


User Posts - Engagement

Starbucks Coffee responded to 1,245 conversations generated by the 8,705 Posts fans published.

Starbucks Coffee appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Starbucks Coffee

Content Intel

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Special Offer

Others

Recipes/Menu Updates

Contest

Corporate Social…

Engagement Oriented…

Number of Posts

Engagement Score


Most of Starbucks Coffee posts were around 'Engagement Oriented Posts', and posts around 'Corporate Social Responsibility' received the highest engagement.

Starbucks Coffee

0 1 2 3

0 200 400 600

Home Brewing Week

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

Home Brewing Week

#StarbucksDate

#StarbucksforLife

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, Home Brewing Week was the most engaging campaign run by Starbucks Coffee.

Overall, #StarbucksforLife engaged the best out of the recent 3 campaigns run by Starbucks Coffee.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Starbucks Coffee

Analysis of Dunkin' Donuts Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Dunkin' Donuts

Fans 12,760,853

New Fans 298,249

Fan Growth 2.34%

Country Worldwide

Demographics Mostly Young, Female and Attached.

Dunkin' Donuts has 298,249 new Likes and an audience base of 12,760,853 fans who are mostly Young, Female and Attached.

Dunkin' Donuts

Brand Overview

Posts

Brand User

Engagement Score 36 Total Fan Posts 350


Total Likes 8,161 Average Reply Time 11 hrs, 56 mins

Total Comments 303 General Sentiment Neutral

Total Shares 268

Dunkin' Donuts had 7 new Posts.

Dunkin' Donuts

Fan Growth

12,300,000

12,350,000

12,400,000

12,450,000

12,500,000

12,550,000

12,600,000

12,650,000

12,700,000

12,750,000

12,800,000

Dunkin' Donuts had a growth rate of 2.34% between Mar 31, 2015 and Jun 30, 2015.


New Fans 298,249

Dunkin' Donuts

Engagement

0

10

20

30

40

50

60

70

80

90


Dunkin' Donuts had an engagement of 36 and the highest engagement was 77.

Dunkin' Donuts

Community Analysis

Dunkin' Donuts fans are mostly Young, Female and Attached.

Dunkin' Donuts fans are largely from Pakistan followed by Mexico.


Dunkin' Donuts

31%

69%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

Pakistan

Mexico

Canada

Italy

Puerto Rico

Saudi Arabia

France

Argentina

Venezuela

0

1

2

3 Dunkin' Donuts posted a total of 7 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

free donut 5

ready 2

Celebrating Global 2

next week 2

beverage today 1

Dunkin' Donuts


Dunkin' Donuts

Fri, May 29 at 9:00 PM EDT

Our donuts are ready to celebrate Global Donut Day next week. Are you?

Engagement Score


77 3,125 57 41 Positive

Fri, May 29 at 4:00 PM EDT

Our donuts are ready to celebrate Global Donut Day next week. Are you?

Thu, Jun 4 at 2:47 PM EDT

The world is better with donuts. Celebrate Global Donut Day with us tomorrow and get a free donut wi

..

Engagement Score


77 2,930 74 56 Positive

Engagement Score


30 650 53 57 Positive




0 2 4 6 8

0 10 20 30 40

Photos

Number of Posts

Engagement Score


0 1 2 3 4 5

0 20 40 60

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Dunkin' Donuts posts were Photos, and posts with Photos received the highest engagement.

Most of Dunkin' Donuts posts were published on Friday and posts on Friday received the highest engagement.


Dunkin' Donuts

0

10

20

30

40

50

60

Positive Neutral Negative Users posted a total of 350 Posts between

Apr 01, 2015 and Jun 30, 2015 on Dunkin'

Donuts's wall.

User Posts


Frequency

Dunkin 139

coffee 67

branch 45

irresistible 44

ur creamy fluffy donuts 44

Dunkin' Donuts

30%

70%


31%

4%

65%



Dunkin' Donuts responded to 105 conversations generated by the 350 Posts fans published.

Dunkin' Donuts appears to participate more when Fan conversations have greater positive vibes than negative.


Dunkin' Donuts

Analysis of Folgers Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Folgers

Fans 1,410,399

New Fans 20,499

Fan Growth 1.45%

Country United States

Demographics Mostly Older, Female and Attached.

Folgers has 20,499 new Likes and an audience base of 1,410,399 fans who are mostly Older, Female and Attached.

Folgers

Brand Overview

Posts

Brand User




Total Comments 21,527 General Sentiment Positive

Total Shares 15,991

Folgers had 51 new Posts.

Folgers

Fan Growth

1,375,000

1,380,000

1,385,000

1,390,000

1,395,000

1,400,000

1,405,000

1,410,000

1,415,000

Folgers had a growth rate of 1.45% between Mar 31, 2015 and Jun 30, 2015.


New Fans 20,499

Folgers

Engagement

0

200

400

600

800

1,000

1,200


Folgers had an engagement of 669 and the highest engagement was 1000.

Folgers

Community Analysis

Folgers fans are mostly Older, Female and Attached. Folgers fans are largely from United States followed by Canada.


Folgers

12%

88%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Canada

Brazil

Mexico

Philippines

Puerto Rico

India

United Kingdom

Russian Federation

0

1

2

3

4 Folgers posted a total of 51 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Folgers


Frequency

Folgers 14

Folgers Iced Café 13

Coffee 10

refreshing iced coffee

8

chance 7

69%

31%



Folgers responded to 35 conversations generated by the 51 Posts they published.

Brand Responses

Folgers


Folgers

Fri, May 22 at 10:00 AM EDT

Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s ..

Engagement Score


1,000 47,025 1,393 3,329 Positive


Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an ..

Sun, Jun 7 at 9:00 AM EDT

Take a morning walk by the water. But first, Folgers®.

Engagement Score


999 28,862 1,054 2,369 Positive

Engagement Score


999 29,142 1,277 2,146 Positive




0 10 20 30 40 50

0 200 400 600 800

Photos

Videos

Plain Text

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Folgers posts were Photos, and posts with Videos received the highest engagement.

Most of Folgers posts were published on Tuesday and posts on Friday received the highest engagement.


Folgers

0

10

20

30

40

50

60

70

80

90


Apr 01, 2015 and Jun 30, 2015 on Folgers's

wall.

User Posts


Frequency

Folgers 451

cup 169

coffee 163

morning 135

Smile 109

Folgers

26%

74%


53%

2%

45%



Folgers responded to 232 conversations generated by the 898 Posts fans published.

Folgers appears to participate more when Fan conversations have greater positive vibes than negative.


Folgers

Analysis of Green Mountain Coffee Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 1,044,096

New Fans -3,031

Fan Growth -.29%



Green Mountain Coffee has -3,031 new Likes and an audience base of 1,044,096 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User




Total Comments 393 General Sentiment Neutral

Total Shares 1,771

Green Mountain Coffee had 69 new Posts.


Fan Growth

1,042,500

1,043,000

1,043,500

1,044,000

1,044,500

1,045,000

1,045,500

1,046,000

1,046,500

1,047,000

1,047,500

Green Mountain Coffee had a growth rate of -0.29% between Mar 31, 2015 and Jun 30, 2015.


New Fans -3,031


Engagement

0

100

200

300

400

500

600


Green Mountain Coffee had an engagement of 59 and the highest engagement was 529.


Community Analysis

Green Mountain Coffee fans are mostly Older, Female and Attached.

Green Mountain Coffee fans are largely from United States followed by Canada.



18%

82%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Canada

India

Puerto Rico

United Kingdom

Mexico

Philippines

Brazil

Indonesia

0

1

2

3 Green Mountain Coffee posted a total of 69

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

NEW Green Mountain Coffee

30

Shop 17

day 15

cup 11

morning 10


6%

94%


90%

2%8%



Green Mountain Coffee responded to 4 conversations generated by the 69 Posts they published.

Green Mountain Coffee receives more positive than negative vibes from comments on their Posts.





Wed, May 20 at 10:45 AM EDT

Done, done, and done. We love checking things off our to-do list!

Engagement Score


529 661 22 415 Positive

Tue, May 26 at 8:55 AM EDT

Back to work means making sure we have coffee at hand. We're here for you!

Tue, May 12 at 9:05 AM EDT

Obviously! We hope you're enjoying your coffee this morning.

Engagement Score


318 473 10 198 Positive

Engagement Score


290 396 13 178 Positive




0 10 20 30 40 50 60 70

0 10 20 30 40 50 60 70

Photos

Links

Videos

Number of Posts

Engagement Score


0 5 10 15 20

0 20 40 60 80 100 120

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Green Mountain Coffee posts were Photos, and posts with Photos received the highest engagement.

Most of Green Mountain Coffee posts were published on Friday and posts on Wednesday received the highest engagement.



0

5

10

15

20

25

30

35

40

45


Apr 01, 2015 and Jun 30, 2015 on Green

Mountain Coffee's wall.

User Posts


Frequency

Green Mountain Coffee 84

productivity 43

little caffeine 38

Things Done 38

Official GTD Page 38


40%

60%


18%

10%

72%



Green Mountain Coffee responded to 62 conversations generated by the 155 Posts fans published.

Green Mountain Coffee appears to participate more when Fan conversations have greater positive vibes than negative.



Analysis of Seattle's Best Coffee Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 846,885

New Fans -1,355

Fan Growth -.16%



Seattle's Best Coffee has -1,355 new Likes and an audience base of 846,885 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 34,443 Average Reply Time 1 day, 6 hrs, 53 mins

Total Comments 1,247 General Sentiment Positive

Total Shares 1,605

Seattle's Best Coffee had 43 new Posts.


Fan Growth

846,000

846,500

847,000

847,500

848,000

848,500

Seattle's Best Coffee had a growth rate of -0.16% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 846,885

New Fans -1,355


Engagement

0

100

200

300

400

500

600


Seattle's Best Coffee had an engagement of 212 and the highest engagement was 543.


Community Analysis

Seattle's Best Coffee fans are mostly Older, Female and Attached.

Seattle's Best Coffee fans are largely from United States followed by Canada.



18%

82%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United States

Canada

Philippines

India

Mexico

Puerto Rico

United Kingdom

Pakistan

Egypt

0

1

2 Seattle's Best Coffee posted a total of 43

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

coffee 6

cold brew 2

Mountain Mocha Mug Cake

2

step Rocky Mountain

2

Spending time 1


40%

60%


95%

3% 2%



Seattle's Best Coffee responded to 17 conversations generated by the 43 Posts they published.

Seattle's Best Coffee receives more positive than negative vibes from comments on their Posts.





Tue, Apr 28 at 11:58 AM EDT

There is no question. #CoffeePhilosophy

Engagement Score


543 1,867 112 190 Positive

Thu, Apr 2 at 11:47 AM EDT

Mint chocolatey goodness.

Sat, Apr 18 at 2:20 PM EDT

Sugar, spice and everything nice.

Engagement Score


452 1,085 18 215 Positive

Engagement Score


380 1,303 29 120 Positive




0 5 10 15 20 25 30 35

0 50 100 150 200 250 300

Links

Photos

Videos

Number of Posts

Engagement Score


0 2 4 6 8

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Seattle's Best Coffee posts were Photos, and posts with Links received the highest engagement.

Most of Seattle's Best Coffee posts were published on Tuesday and posts on Tuesday received the highest engagement.



0

5

10

15

20

25

30

35

40

45


Apr 01, 2015 and Jun 30, 2015 on Seattle's

Best Coffee's wall.

User Posts


Frequency

Seattle 55

Best Coffee 51

person 39

fab 38

good cup 38


35%

65%


65%6%

29%



Seattle's Best Coffee responded to 51 conversations generated by the 147 Posts fans published.

Seattle's Best Coffee appears to participate more when Fan conversations have greater positive vibes than negative.



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