Caterpillar Social Media Analysis Q4 2015

Caterpillaron Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Caterpillar FB

Caterpillar: Social Media Report

This report looks at how

Caterpillarperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Caterpillar Inc.Facebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

475,527 19,981 4.39% WorldwideMostly Young, Male and

Attached.

Caterpillar Inc.

Engagement Score Total Fan Posts

287 636

Total Posts Brand Response Rate

67 4.09%

Total Likes Avg. Reply Time

22,954 1 day, 2 hrs, 46 mins

Total Comments General Sentiment

742 Neutral

Total Shares

5,097

BRAND POSTS FAN POSTS

Brand Overview

445K

450K

455K

460K

465K

470K

475K

480K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

475,527

New Fans

19,981

Engagement

0

250

500

750

1,000

1,250

Caterpillar Inc. had an average engagement score of 287 and a highest of 985.

Community Analysis

Caterpillar Inc. fans are mostly Young, Male and Attached. Caterpillar Inc. fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

80%

20%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

Mexico

Brazil

India

Peru

Chile

Italy

Canada

Colombia

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

employees 8

Via Cat Products 7

caterpillar.com/history 7

vault 7

ICYMI 6

13%

87%

Brand Participation Brand Non Participation

70%

7%

23%

Posititve Negative Neutral

Brand Posts - Engagement

Caterpillar Inc. responded to 9 conversations generated by the 67 Posts they published.

Caterpillar Inc. receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

14-DEC-15, MON 11:24AM

Check out the Auto Patrol – the industry's first true motor grader – in action. See more photos and ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

985 1,043 59 1,323 Positive

20-DEC-15, SUN 9:19AM

Bulldozing "simply involves moving material from where you don't want it to where you do want it." W ..

12-OCT-15, MON 11:52AM

See how augmented reality could completely change how Cat equipment is serviced. Learn more at http: ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

806 1,506 58 389 Neutral

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

782 569 22 447 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/170598262971636/posts/1084116284953158



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Caterpillar Inc 461

Caterpillar 36

Consty Perez Lopez 27

Cardenas Carlos

Canturosas Cecii

27

Abner Olvera Irasema 27

User Posts

0

10

20

30

40

50

60

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Caterpillar Inc. responded to 26 conversations generated by the 636 Posts fans published.

Caterpillar Inc. appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

4%

96%

Brand Participation Brand Non Participation

18%

3%

79%

Posititve Negative Neutral

Campaign Intel

0 1 2 3 4 5 6 7

0 100 200 300 400 500

#Givingtuesday

Chicago Ideas Week

#AfricaSummit

Number of Posts

Engagement Score


This is the performance of a selection of Caterpillar campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

CATERPILLARTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

81,941 4,819 6.25% United States

CATERPILLAR@CaterpillarInc

Engagement Score

80

Total Proactive Tweets

602

Retweets Total

25

Replies Total

40

Favorites Total

5,436

Total Mention

9,609

Total Retweets

3,542

Response Rate (%)

0.42%

Average Reply Time (mins)

935

BRAND TWEETS USER TWEETS

Brand Overview

74K

75K

76K

77K

78K

79K

80K

81K

82K

83K


Follower Growth

Total Followers

81,941

New Followers

4,819

Engagement

0

250

500

CATERPILLAR had an average engagement score of 80 and a highest of 291.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

602 25

#ICYMI: We've rounded up our top stories from 2015 ... in case you

missed them. https://t.co/89aVTu..

27-Dec-15, Sun 10:59AM

ENGMT. FAV. REPLIES RETWEETS

547 124 0 55

Top Engaging Tweets

See how augmented reality could completely change how Cat equipment is serviced. #CIW

http://t.co/g..

We're celebrating volunteerism at Caterpillar. Find out how our

employees give back: https://t.co/Z..

13-Oct-15, Tue 08:53AM


337 41 3 28

06-Dec-15, Sun 10:41PM


323 54 1 27

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/CaterpillarInc/status/681142264295501825



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600 700

0 10 20 30 40 50 60 70 80 90

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700 800 900 1000

#tweets4toys*

#expeditiongomex*

#ciw*

#corpgov*

#fcpa*

#icymi*

#tigershark*

#periscope*

#innovation*

#hammerhead*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

tweets4toys expeditiongomex ciw corpgov fcpa

Spread of Hashtags by day

0 20 40 60 80 100 120

#corpgov*

#fcpa*

#ciw*

#tigershark*

#hammerhead*

#periscope*

#icymi*

#expeditiongomex*

#tweets4toys*

#innovation*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.42%

0

500

1000

1500

2000

2500

3000

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 15 hours 35 minutes

0

1000

2000

3000

4000

5000

6000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

16

18

20

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

3500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

100

200

300

400

500

600

700

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 3,542

0

20

40

60

80

100

120


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 9,609

-500

0

500

1,000

1,500

2,000

2,500

3,000


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

China Xinhua News 3,679,682 1

NYSE 1,410,832 5

Jesse Millette 1,319,093 1

ONE 902,274 2

France Info 807,337 1

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



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