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Building Digital Reputation
Presented by Joe Sabado to UCSB Summer Workshop Program
July 31st, 2014
Where are you present online?
What is Digital Reputation?
What is Digital Reputation?
Online reputation is the
perception, estimation, opinion
that is formed when you are
encountered online.
What you write and say about yourself.
What others write/say about you.
What is Digital Reputation?
“Your data casts a digital shadow that grows with every
online interaction and can be tracked, monitored and used
against you. Every photo. Every email. Every purchase.
Everything you've ever done in the digital world can follow you into the real world. Your actions
leave you exposed”http://digitalshadow.com/
Why is Digital Reputation Important: Grad School Admissions
“27% of admissions
officers had used
Google and 26% had
visited Facebook.”
(2012)
Why is Digital Reputation Important: Employer Background Checks
Why is Digital Reputation Important: Employer Background Checks
Red Flags!!!!!
Racy Photos
Booze
Crazy Ranting
OMG I h8 inglish
Intolerance
Lies
Why is Digital Reputation Important: Want to keep your job?
“She’s not worth it! L’Oreal cuts ties with Belgian World Cup fan whose good looks swept the Internet after controversy over her hunting trip photographs”
Why is Digital Reputation Important: Build Network/Establish Credibility
“…team leader should lead or have led exemplary divisions/departments.”
“As an expert in the field/profession, is encouraged to evaluate the department
in its national context and provide insight and feedback on issues and
trends particular to the department under review.”
Texas A&M Student Affairs IT Comprehensive Program Review Team
Why is Digital Reputation Important: Build Network/Establish Credibility
I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the
“connected” world.
I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the
“connected” world.
This invitation is not transferable. You were specifically selected because of your expertise in this area
This invitation is not transferable. You were specifically selected because of your expertise in this area
Personal Brand – You Can Shape/Influence it (to certain extent)
If you don’t manage your
brand, others will.
Personal Brand
“… process which individuals and entrepreneurs differentiate themselves and stand out from the crowd by:
•Identifying/articulating unique value proposition, whether professional or personal, and then•Leverage it across platforms with consistent message and image to achieve specific goals.
In this way, individuals can:
•Enhance their recognition as experts in their field,•Establish reputation and credibility,•Advance their careers, and •Build Self Confidence.” – Dan Schawbel
Seth Godin - Purple Cow
“.. the key to success is to
find a way to stand out--to
be the purple cow in a field
of monochrome Holsteins.” Seth Godin
Personal Brand – 4 Steps by Dan Schawbel
Personal Brand
Manage Your Personal Brand
blog
Slideshare
professional org membership (educause)
Control Your Personal Brand
work website
Google+
Youtube
whitepages
Google Challenge!
Google Your name / classmates
-Put your name in quotes “Joe Sabado”
-Be more specific by including additional info (+ “ucsb”)
-What is the search result?
-Search for images by clicking on “images” link
-What is the search result?
Strategy – Integrated/Consistent Online Presence:
“Student Affairs & Technology
Leadership”
Strategy – Integrated/Consistent Online Presence:
Blog:
Use your blog as your homebase
Claim unique domain name (personal name)
namechk.com
Use blog software like Wordpress, Joomla, Drupal
Be Authentic
Be Personal
Twitter:
Claim your handle (@josieahlquist)
Complete your profile
Upload professional photo/ background image
Use lists to manage followers
Use hashtags related to your academic fields/intended career
Participate in chats
LinkedIn for Students:
http://university.linkedin.com/linkedin-for-students.html
Create complete profile (100%)
Get recommendations Position for Google
search (use your name, keywords)
Expand networks in your academic fields/intended career
Participate or start a group
Use application to showcase work (slideshare)
Thoughts/Questions?
References
Making the Decision
http://www.briansolis.com/2014/02/digital-reputation-precedes/http://blog.nakedlime.com/wp-content/uploads/2012/05/What-You-Dont-Know_Crop.jpghttp://bringmethenews.com/2014/04/23/hyped-creepy-new-website-creates-detailed-profile-of-you-from-facebook-data/
http://www.slideshare.net/shwibbs/f-274756
http://masterful-marketing.com/personal-branding-discovering-the-authentic-you/
http://buildingbrandyou.com/2013/07/15/what-is-your-personal-brand/
http://socialmedia4students.com/wp-content/uploads/2012/06/personalbrandingforcollegestudents.jpg
http://mashable.com/2009/05/20/twitter-personal-brand/
http://www.pace.edu/career-services/sites/pace.edu.career-services/files/PDF/PersonalBranding-ebook.pdf
http://gradschool.about.com/od/admissionsadvice/fl/Do-Grad-Schools-Care-About-Your-Social-Profile.htm
http://press.kaptest.com/press-releases/kaplan-test-prep-survey-more-college-admissions-officers-checking-applicants-digital-trails-but-most-students-unconcerned
http://foothilldragonpress.org/rise-in-social-media-use-results-in-a-spike-of-colleges-background-checking-applicants/
References
Making the Decision
http://www.briansolis.com/2014/02/digital-reputation-precedes/http://www.socialintel.com/index.phphttp://www.businessweek.com/articles/2013-06-27/for-job-applicants-social-media-sabotage-is-still-getting-worse#r=hpt-fshttp://www.dailymail.co.uk/news/article-2688796/Shes-not-worth-LOreal-cuts-ties-Belgian-World-Cup-fan-good-looks-swept-Internet-controversy-hunting-trip-photographs.html
