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Building &
Engaging Your
Social Community
@GreenleafBookGr
#ideasthrive
Blogging and Social Media
CORRIN FOSTER
Marketing Manager
Greenleaf Book Group
WELCOME
@GreenleafBookGr
#ideasthrive
TWEET TO WIN
If you have a strong, loyal
community, you can do
anything.Jacob DeHart
co-founder, Threadless
The Wheel of
Community
BLOGGING
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
BLOGGING
The Hub
• Original Content
• Social Icons
• Subscription
• Call to Action
• Bio
• Contact Info
• Buy Links
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
BLOGGING
Consistency
• Content
• Posting
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
BLOGGING
Optimization
• SEO
• Shareable
• Comments
SOCIAL MEDIA
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
SOCIAL MEDIA
Momentum
Be Selective
Evaluate
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• 71% of adults use Facebook
• 45% engage multiple times daily
• 56% of adults 65+ use Facebook
• Accounts for 31% of all seniors
• 77% earn less than $30,000/yr
• Skews significantly female
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• 23% of adults use Twitter
• Beginning to skew male
• Daily engagement dropping
• 27% earning more than
$50,000/yr
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• 28% of adults use LinkedIn
• More popular than Twitter
• 50% of college educated internet
users
• 13% of users engage daily
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• 28% of adults use Pinterest
• 42% of females use Pinterest
• Dominated by women
• Skews young
• 50+ demographic growing
quickly
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• 26% of adults use Instagram
• 53% of those aged 18-29 use
• 49% of users use the site daily
• Teens from Wealthy Households
• Leading in terms of prestige
• Skews urban
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
GOOGLE+
YouTube
• Google+• Usage numbers vary greatly
• Google possibly phasing out
• YouTube• Reaches more adults aged 18-34 than any
single cable TV network
• Reaches half of all people aged 18-34
• Top rated by millennials
• Top in search results
CONNECTING
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
CONNECTING
Build Your Profile
Align With Influencers
Start Sharing
ENGAGING
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
ENGAGING
Reciprocate
Be Proactive
Offer Value
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• Create a Page
• Claim Vanity URL
• Pay to Play
• Call to Action
• Photos
• Space Updates
• Schedule
• @Name
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• Public Profile
• No Twitter Eggs
• 80/20 Rule of Tweeting
• @Name
• #Hashtags
• No Auto DMs
• Schedule updates with caution
• Twitter Parties
• Lists
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• Personal vs. Business Use
• Claim Vanity URL
• Link to your other social profiles
• Establish Thought Leadership
• Solicit Recommendations
• Join Groups
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• Optimize
• Organize
• Consistency
• Balance
• Group Boards
• Engage
• Go Pro
• Quality & Quantity
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
• Tell Your Story
• Link to other social networks
• @Name
• #Hashtags
• Location Tags
• Engage
Q&A
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
Q&A
What are some techniques for
encouraging blog comments?
Is guest blogging a good
strategy?
Can a blog post be used on
multiple sites?
VISION & MOTIVATION
Questions about blogging and social media?
Tweet @GreenleafBookGr #ideasthrive
Q&A
Is it okay to share content
across all social media
channels?Personal vs. Professional.
Which style is better?
@GreenleafBookGr
www.greenleafbookgroup.com
Thank you!
