Sell More Books

Build Your Book Audience

Read my take on building your book audience by combining the best of Google+, Facebook pages and Facebook advertising.

Alex Beckis

eswebstudio publications

@esweb

Hello!

Presentation Outline

1 Build Your Author Pages

2 Define Your Author Niche

3 Research Your Audience

4 Build Your Audience with Effective

Facebook Advertising4

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Define Your Author Niche

PART ONE

Your Author Niche

1 Define your author sub-niche.

2 Examples: Sci-Fi, Mystery, Romance.

3 Who are the major players in niche?

4 What magazines or journals exist?4

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Build Your Author Pages

PART TWO

Build a Facebook Page

1 Select “Brand or Product” category.

2 Complete your profile.

3 Add cover photo and profile photo.

4 Join Kindle and Author Groups.4

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Build a Google+ Page

1 Complete your Google+ profile.

2 Add a cover photo.

3 Create a circle specific to your niche.

4 Join Kindle and/or Author communities.4

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Set Up Your LinkedIn Profile (optional)

1 Complete your profile page.

2 Add your skills profile and credentials.

3 Add your links to Facebook & Google+

4 Join groups relevant to your niche.4

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3

Research Your Audience

PART THREE

Audience Research

1 Audience research on Facebook.

2 Audience research on Google+.

3 Demographic data from Alexa.com.

4 Demographic data from magazines.4

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Facebook Research: The Audience of Major Niche Players

ObjectiveTo identify demographic data for readers who follow the major players in your niche/sub-niche. These are the readers you want to attract yourself.

Process Technique 1• Use the search bar and enter search queries like [pages “sci-writers”] or [pages “non-fiction writers”]. • You will see a list of Facebook pages, either individual or group pages.• Click the page title, visit the page and look at the “About” section. Take not of any website listed.• Go to alexa.com and enter the URLs of both the Facebook pages and websites of pages listed.• List the demographic data which is for visitors to these pages.

Facebook Research: The Audience of Major Niche Players

ObjectiveTo identify demographic data for readers who follow the major players in your niche/sub-niche. These are the readers you want to attract yourself.

Process Technique 2• Use Graph Search and enter search queries like “people who like pages liked by [x], where X is an authority within your niche.• Proceed to analyze demographics as shown in the previous slide.

Google+ Research: The Audience of Major Niche Players

ObjectiveTo identify demographic data for readers who follow the major players in your niche/sub-niche. These are the readers you want to attract yourself.

Process• Use the search bar to find major authors and/or Google+ communities relevant to your niche. • Click the About link and note any website link.• Go to alexa.com and enter the URLs of both the Google+ pages and websites of pages listed.• List the demographic data which is for visitors to these pages.

Alexa Demographic Data

Once you enter a site URL in alexa.com, you will see the following demographic data related to the site.

• Gender and educational level.• Browsing location.• Audience geography by country.• Keywords which sent traffic to site.• Sites visited before this site.• Sites related to this site.• Other sites owned by this site.

Examples of these data screens are shown in the following slides.

Where to From Here?

With the data collected from these exercises, you should now have a good grasp of the demographic data you need to target to build an audience.

If you have the persistence, you can also befriend the pages and the people you have identified, and add authors and communities to your Google+ circles.

To proceed from here, let us now look at how you can now target and build an audience using low-cost and effective Facebook advertising. This I will explain in the following slides.

Build Your Audience with Facebook Ads

Learn and use basic Facebook Advertising.

Use the FB Power Editor.Use Page Like Ads to attract audience.Target ads with demographic data

collected.Target precisely by entering FB

authority page names collected as special interests.

Use Desktop and Mobile New Feed as ad placement.

Grow Your Audience and Sell More Books with Effective Facebook Advertising and Marketing

This comprehensive guide is available for FREE download from Amazon Kindle on 14-15 August. Remainder of August @ $3.99 and $7.99 as from September.Visit the Kindle Store @ http://www.amazon.com/dp/B00ADV5LT6Find everything you need to know about Face advertising, including foundation strategies, tactics, campaign management, ad types, placement, audience targeting and analytics. This book has been completely updated and covers everything that is new on the Facebook advertising platform up until July, 2014. Learn about the Power Editor, the amazing new targeting options recently introduced and pixel tracking for keeping track of results. Find out how to get the “best bang for your bucks”Discover research data from several expert organizations that reveal the problems and challenges with ad reach and conversions on Facebook you fill find detailed instructions on how to deal with these challenges in order to succeed

THANK YOU!