#BalenoFaceOffMarch 18-26, 2016

•Brand awareness•Brand recall•Tapping the right TG

OBJECTIVE

CAMPAIGN SUMMARY

Execution• Phase 1 (18th - 24th March): Spot Baleno (grey or blue) in

your city, send to @NexaExperience using #BalenoFaceOff and share a common trait between between Baleno and your favorite superhero to get a chance to win exciting prizes.

• Phase 2 (25th - 27th March): Spot a superman or batman themed Baleno in Delhi, Mumbai, and Bangalore.

IdeaTo spot the grey Batman Baleno and Blue Superman Baleno on the roads of India and you can get exclusive gifts from Nexa by uploading pictures on Twitter or Facebook

EVENT HIGHLIGHTS

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Thank You!