Innovation & change in social media
Best Practices for Social Media ManagersSocial Media
RockstarsSeptember 16, 2015
@KaryD#SMRockstarEventSlideshare.net/KaryD
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SOCIAL MEDIA MANAGERCOMMUNITY MANAGERstrategyengagementcontent
creationbrand advocateanalysismeasurementmonitoringbrand
reputationinternal training
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POLICIES AND PROCEDURES
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POLICIES AND PROCEDURESCONTENT DEVELOPMENT & EXECUTION
POLICIES AND PROCEDURESCONTENT DEVELOPMENT &
EXECUTIONMONITORINGENGAGEMENT & MEASUREMENT
12BEST PRACTICES@KaryD#SMRockstarEvent
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1Assemble your people.@KaryD#SMRockstarEvent
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SOCIAL MEDIA EDITORIAL ADVISORY COMMITTEE
MarketingInternal Comms External ComsLegalHuman
Resourcescontent, resources and governance
Social Media Content Execution Team
Social Media ManagerWriterDesigner
Social media editorial calendarReports on content
performanceIndustry deep dives/comp. analysis
MARKETING/BUSINESS STRATEGY@KaryD#SMRockstarEvent
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2Define the rules.@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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Policies you may needEmployee social media policyCommunity
Manager policies/proceduresVendor/contractor social media
policy
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3Develop your response plan.
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@KaryD#SMRockstarEvent
CONTENT DEVELOPMENT & EXECUTION
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4Define your purpose.
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@KaryD#SMRockstarEventThis is not a purpose.
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Align with business strategy.
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5Think like a journalist. @KaryD#SMRockstarEvent
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Employees have stories to tell
@KaryD#SMRockstarEvent
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6Empower your people.@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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7Establish an editorial/publishing
calendar.@KaryD#SMRockstarEvent
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Plan Your Content
Download this sample from contentmarketinginstitute.com
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A word of caution
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8Automate with caution and intent.@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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9Pay to play use targeting effectively and
efficiently.@KaryD#SMRockstarEvent
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Facebook Custom Audiences
@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
MONITORING:ENGAGEMENT & MEASUREMENT
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10Dont be a jerk. Get to know them.@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
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@KaryD#SMRockstarEvent
11Listen with intent.@KaryD#SMRockstarEvent
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Social Listening via Geolocation
@KaryD#SMRockstarEvent
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12Measure what matters.@KaryD#SMRockstarEvent
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1. Assemble your people. 2. Define the rules. 3. Develop your
response plan. 4. Define your purpose. 5. Think like a journalist.
6. Empower your people. 7. Establish an editorial/publishing
calendar.8. Automate with caution and intent. 9. Use targeting
effectively and efficiently. 10. Dont be a jerk get to know them.
11. Listen with intent. 12 Measure what matters.
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BONUS
October 15-16, Iowa City IowaTweet @KaryD something you learned
at #SMRockstarEvent and why you want to go to #SocialBrand15 for
your chance at a VIP ticket.
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Thank you.@KaryD#SMRockstarEventSlideshare.net/KaryD
Photo creditsYes and No by _Abhi_
(https://www.flickr.com/photos/abhi_ryan/2476059942/in/gallery-124466439@N07-72157644665897388/)
Measuring Spoons by Julie Margo
(https://www.flickr.com/photos/magro-family/4601000979/in/photolist-81zki6-oHsVNc-j1Ytsc-99jXti-cbWGD7-5sUiJM-4zEURx-vG2zS-65jGuc-mhpDM-7BDwm7-9fA9EU-aXRbri-8JT1Rk-mCUkH1-99k6YX-e3oS1v-8gXyHD-ezkNN-xeU5Ka-b5RWvT-bcaKtt-pkxhAr-5TDMk5-cLbsaQ-7ATPVT-dqjqsS-478hAJ-7yZ6Wk-eiDL7-2GYj4Z-29NHmC-LA63c-9D46hV-agzy1s-dBvrvi-dBARoU-dBARho-dBvrcn-dBAR8m-dBvr3e-hD9E92-9GNSCV-6mLgnV-7LTS8S-7LTSmh-7LPUxx-7LPUvR-9RnSGG-7LPUkB)
Flexible Fish by Jessica
Mullenhttps://www.flickr.com/photos/jessicamullen/3672695368/in/photolist-6AxwnW-Dc7vg-7n5QCz-7aRgrb-qVLZVC-aiydCx-aiCg4o-aizjdF-aiz51X-aixVPz-aiBZ8C-9mS78F-aixMfV-aiA6kK-6zgDRj-aiApCN-qVLZZL-eR9vE4-aizHpj-aoBkBL-aoBfty-aoymCP-aoAhjY-aoxcBB-aoy1Cg-aixwoX-aiA7hG-aiwJhD-aizqSQ-iYGeFv-cnR3ff-cnR3d1-aiwwAa-aoBhFw-aoBsJY-4vaM6J-doXyDP-6maJF5-do1u76-dmUmo2-4tcUEq-dmUoz7-qFvCGy-qXVfuz-qFBGY6-7AhtzC-8fUBi8-qVM13S-2RvVRg-7vALtD
