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‘Being social’ Ben Lowndes, JBP (Created with Haikudeck) cc: Beaulawrence - https://www.flickr.com/photos/59525924@N05

Being social - by Ben Lowndes, JBP

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Page 1: Being social - by Ben Lowndes, JBP

‘Being social’Ben Lowndes, JBP

(Created with Haikudeck)

cc: Beaulawrence - https://www.flickr.com/photos/59525924@N05

Page 2: Being social - by Ben Lowndes, JBP

Who’s bought a newspaper today?

cc: adambowie - https://www.flickr.com/photos/32306155@N00

Page 3: Being social - by Ben Lowndes, JBP
Page 4: Being social - by Ben Lowndes, JBP

This isn’t about tools, apps or posting a few tweets

cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

Page 5: Being social - by Ben Lowndes, JBP

It’s about relationships, adding value and showing leadership

cc: paloetic - https://www.flickr.com/photos/31102254@N02

Page 6: Being social - by Ben Lowndes, JBP

Listen, respond, be helpful

cc: mjrindewitt - https://www.flickr.com/photos/51646660@N02

Page 7: Being social - by Ben Lowndes, JBP

Trust in leaders and organisations is falling

cc: dullhunk - https://www.flickr.com/photos/14829735@N00

Page 8: Being social - by Ben Lowndes, JBP

Spin is out: authenticity is in

cc: wheelzwheeler - https://www.flickr.com/photos/30261341@N00

Page 9: Being social - by Ben Lowndes, JBP

Networks are changing: influencers aren’t your usual suspects any more

cc: Biker Jun - https://www.flickr.com/photos/69223375@N00

Page 10: Being social - by Ben Lowndes, JBP

You can connect at a local level

Conversations in Bristol, with interest groups and sectorscc: LukeAndrew94 - https://www.flickr.com/photos/30744759@N03

Page 11: Being social - by Ben Lowndes, JBP

Example: conversations about housing in the West of England

cc: ChodHound - https://www.flickr.com/photos/21208051@N00

Page 12: Being social - by Ben Lowndes, JBP

Example: conversations about housing in the West of England 2,500 posts across social media since August 15

cc: ChodHound - https://www.flickr.com/photos/21208051@N00

Page 13: Being social - by Ben Lowndes, JBP

Example: conversations about housing in the West of England 2,500 posts across social media since August 15 Content that’s visible to millions of people

cc: ChodHound - https://www.flickr.com/photos/21208051@N00

Page 14: Being social - by Ben Lowndes, JBP

Example: conversations about housing in the West of England 2,500 posts across social media since August 15 Content that’s visible to millions of people Rich source of insight about what matters to residents

cc: ChodHound - https://www.flickr.com/photos/21208051@N00

Page 15: Being social - by Ben Lowndes, JBP

Understand networks around conversations

Page 16: Being social - by Ben Lowndes, JBP

Identify and connect directly with those leading conversations

cc: Marc Wathieu - https://www.flickr.com/photos/88133570@N00

Page 17: Being social - by Ben Lowndes, JBP