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In the past, if you were self-employed or a small to medium sized business owner, effective marketing was either too expensive or completely unattainable. Now, thanks to the rise of social media, anyone is able to massively expand their reach. As long as you have a solid, data-backed plan in place you can reach more people per dollar than ever before.
Social Media's Progress So FarAlthough Facebook may have started as a means for college students to connect, it now commands 1.13 billion users every day. 84% of those users come from outside of the US and Canada, which leaves a whopping 180 million plus domestic users! The importance of having a solid social marketing strategy becomes even clearer when you consider that 90% of 18-29-year-olds are active on some form of social media. Those young adults already have significant purchasing power, and they are only going to command more purchasing power as they age.
What's Hot Now?Video is where it's at. A post that includes a video has an organic reach that is 135% greater than an image post. It gets even better with Facebook live videos. According to Facebook's own research, people will spend 300% more time watching a video that is live versus one that is previously recorded. If you are eager to get the most out of live videos here are a few tips to incorporate into your social media marketing:
• Introduce your team members• Give a "behind the scenes" view• Product Tutorials• Demonstrate new services• Thank you messages
Graphics Are Still InIf you are looking to get your content to spread organically it is crucial to produce content people will want to share. Visual, graphic content is 40 times more likely to be shared than text alone. Sounds simple enough, but there are a few aspects to remember:
• Maintain a style to your images• Use a watermark to keep people
coming back to you• Be unique in your work• Helpful infographics are always a plus
Third-Party ApprovalWord of mouth is still the best form of advertisement. With social media, it's easier than ever before to gain. Not only are you able to collect and post your customer's testimonials, but when your customers like your page on Facebooktheir friends will see that too. Be sure to share the satisfied testimonials that you receive, and if you are in need of some submissions, consider offering something in return for people that give feedback.
Don't Look Emoji-lessCurrently, 92% of people online use emojis. We all know that tone is lost in text all too often. Emojis help you connect with your audience and ensure that the emotion behind your message is not lost. It is important to make sure that you understand what each emojimeans, or else you could be headed for a faux pas.
Go Forth and Go Viral!Hopefully, by now you see why a strong social media strategy is important and have some ideas on how to get started. Remember to always be authentic with your content. There are too many entities out there who still use deceptive practices and people will see right through that online. Finally, always stay tuned in and learning. Social media marketing is still a newer idea and what works for you today won't necessarily work for you tomorrow.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®[email protected]
Ingrid Gee,Founder/CEO Blue Dress®, [email protected]
