5.5 3.5 LONDON SINGAPPORE 22% of online conversations about New York are positive, while 20% are negative per month per month 100k 140k 2,300 800k WHAT ARE PEOPLE SAYING ABOUT THE TOP GLOBAL CITIES? The words “ Paris“ , “ New York“ , “ London“ and “ Singapore“ are mentioned 3.5 million times a month across the globe Mentioned 15 million times in the US, New York takes the lead with most online chatter within its own country With more than 5.5 million mentions, buzzed about city online London is the most million The city of Paris has more than four times the number of Facebook fans than its population KEY FIGURES Top topics for Singapore globally : "noodles " , "tickets " , "atmosphere" 14.5% of online conversations about Singapore are positive while 7% are negative 52% of people who talk about Singapore are women Every 6 seconds someone tweets about The Statue of Liberty MOMA is the most popular museum in the world P A R I S - L O N D O N - N E W Y O R K - S I N G A P O R E The Eiffel Tower is the most popular monument in the world Top topics for Paris globally: "cosmetics", "beauty" and "emotions" The Paris soccer team is the most popular in France, and Zlatan Ibrahimovic is the most mentioned player Londoners enjoy discussing sports much more than politics. In fact, The London Marathon is the most mentioned marathon in the UK, while Chelsea is the most popular soccer team, and Diego Costa is London's most buzzed about athlete The New York Marathon takes the title of most popular marathon worldwide, with 140k global mentions in 2014 alone Top topics for New York globally : "subway ", "football " and "fashion " People who talk about Paris are most interested in "music", "travel" and "fashion" Reddit takes third place for hosting most buzz around New York, after Twitter and Facebook Westminster is mentioned 3 times more than Big Ben 14.5% 7% 18% 7.5% 18% of online conversations about London are positive, while 7.5% are negative 22% 20% 54% 46% 54% of people who talk about London on Twitter are men 56% of people who talk about Paris on Twitter are women 44% 56% 48% 52% 18 25 The majority of people who talk about London are between 18 - 25 years old The majority of people talking about Singapore are between 18 and 34 years old 18 34 With 76% Share of Voice "Les Galeries Lafayette" is the most buzzed about store in France 10% of online buzz around the Louvres Museum stems from photo and video sharing apps like Instagram Top topics for London globally: "Heathrow", "bacon" and “experience” People who talk about London are most interested in "music", "sports" and "fashion" NYC is mentioned more than 100K times per month in online mainstream media Singapore is mentioned about 800K times a month around the world Each month there are 2,300 new posts about New York on TripAdvisor 70% of online mentions of The National Museum of Singapore come from microblogs like Twitter and Sina Weibo People who talk about Singapore are most interested in "student life", "travel" and "social life" million million This analysis is based around the keywords "London", "Paris", "New York" and "Singapore", between Dec 29th 2013 - Feb 1, 2014. The analysis covers mainstream and social media in 218 countries Social Media Monitoring & Engagement =

All About Those Big Global Cities: Which one is Most Popular on Social Media? [Infographic]

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Page 1: All About Those Big Global Cities: Which one is Most Popular on Social Media? [Infographic]

5.5

3.5

LONDON

SINGAPPORE

22% of online conversations about New York are positive, while 20% are negative

per month

100k140k

2,300

800k

WHAT ARE PEOPLE SAYING ABOUT THE TOP GLOBAL CITIES?

The words “Paris“, “New York“, “London“ and “Singapore“ are mentioned 3.5 million times a

month across the globe

Mentioned 15 million times in the US, New York takes the lead with most

online chatter within its own country

With more than 5.5 million mentions, buzzed about city online

London is the most

million

The city of Paris has more than four times the number of

Facebook fans than its population

KEY FIGURES

Top topics for Singapore globally :"noodles" , "tickets " , "atmosphere" 14.5% of online conversations about

Singapore are positive while 7% are negative

52% of people who talk about Singapore are women

Every 6 seconds someone tweets about The Statue of Liberty

MOMA is the most popular museum in the world

PARIS - LONDON - NEW YORK - SINGAPORE

The Eiffel Tower is the most popular monument in the world

Top topics for Paris globally:"cosmetics", "beauty" and "emotions"

The Paris soccer team is the most popular in France, and Zlatan Ibrahimovic is the

most mentioned player

Londoners enjoy discussing sports much more than politics. In fact, The London

Marathon is the most mentioned marathon in the UK, while Chelsea is the most

popular soccer team, and Diego Costa is London's most buzzed about athlete

The New York Marathon takes the title of most popular marathon worldwide, with

140k global mentions in 2014 alone

Top topics for New York globally :"subway", "football " and "fashion "

People who talk about Paris are most interested in "music", "travel" and "fashion"

Reddit takes third place for hosting most buzz around New York, after Twitter and

Facebook

Westminster is mentioned 3 times more than Big Ben

14.5% 7%

18% 7.5%

18% of online conversations about London are positive, while 7.5% are negative

22% 20%

54% 46%54% of people who talk about London on

Twitter are men

56% of people who talk about Paris on Twitter are women

44% 56%

48% 52%

18 25

The majority of people who talk about London are between 18 - 25 years old

The majority of people talking about Singapore are between 18 and 34 years old

18 34

With 76% Share of Voice"Les Galeries Lafayette" is the most buzzed

about store in France

10% of online buzz around the Louvres Museum stems from photo and video

sharing apps like Instagram

Top topics for London globally:"Heathrow", "bacon" and “experience”

People who talk about London are most interested in "music", "sports" and "fashion"

NYC is mentioned more than 100K times per month in online mainstream media

Singapore is mentionedabout 800K times a month around the

world

Each month there are 2,300 new posts about New York on TripAdvisor

70% of online mentions of The National Museum of Singapore come from

microblogs like Twitter and Sina Weibo

People who talk about Singapore are most interested in "student life", "travel" and

"social life"

millionmillion

This analysis is based around the keywords "London", "Paris", "New York" and "Singapore", between Dec 29th 2013 - Feb 1, 2014. The analysis covers mainstream and social media in 218 countries

Social Media Monitoring & Engagement