Adobe Social Media Analysis q4 2015

Adobeon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Adobe FB

Adobe: Social Media Report

This report looks at how

Adobeperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=adobe&utm_source=slideshare&utm_medium=button


Analysis of

AdobeFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

312,153 6,442 2.11% WorldwideMostly Older, Female and

Attached.

Adobe

Engagement Score Total Fan Posts

57 2,457

Total Posts Brand Response Rate

99 8.02%

Total Likes Avg. Reply Time

5,117 20 hrs, 30 mins

Total Comments General Sentiment

296 Neutral

Total Shares

783

Most Engaging Content Type

Corporate Social

Responsibility

Least Engaging Content Type

Others

Most Prolific Content Type

Brand News

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

302K

304K

306K

308K

310K

312K

314K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

312,153

New Fans

6,442

Engagement

0

250

500

Adobe had an average engagement score of 57 and a highest of 349.

Community Analysis

Adobe fans are mostly Older, Female and Attached. Adobe fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

32%

68%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 10K 20K 30K 40K 50K

United States

India

Brazil

Egypt

Mexico

Philippines

Pakistan

Indonesia

Germany

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

creative 12

illustrations 10

Artist 9

AdobeRemix 8

visuals 6

11%

89%

Brand Participation Brand Non Participation

57%

13%

30%

Posititve Negative Neutral

Brand Posts - Engagement

Adobe responded to 11 conversations generated by the 99 Posts they published.

Adobe receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

14-NOV-15, SAT 6:11PM

Our thoughts are with our employees and all the people in France on this tragic day.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

567 1,128 64 62 Positive

13-OCT-15, TUE 6:58PM

Artist Emi Haze proves that beauty is in the details with this incredibly intricate illustration: ht ..

14-OCT-15, WED 1:03PM

What happens when you bring 6 creatives together and challenge them to come up with an #AdobeFEED ho ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

226 227 6 37 Negative

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

192 138 13 32 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/305115773870/posts/10153364598548871



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 20 40 60 80 100

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 20 40 60 80 100 120

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Adobe 1706

RØDE Microphones 477

HP Switronix Inc 429

RØDE Microphones

Blackmagic Design

420

Wooden Camera 355

User Posts

0

20

40

60

80

100

120

140

160

180

200

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Adobe responded to 197 conversations generated by the 2,457 Posts fans published.

Adobe appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

8%

92%

Brand Participation Brand Non Participation

30%

6%64%

Posititve Negative Neutral

Most of Adobe posts were around 'Event', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14

0 20 40 60 80 100 120

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Adobe Posts about General Happenings, the category Current Affairs received the highest engagement.

Content Intel

About General Happenings

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4

0 20 40 60

#PillowTalk

Adobe on Instagram

“Art History in Contemporary Life” by

Alexey Kondokov

Number of Posts

Engagement Score


This is the performance of a selection of Adobe campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

AdobeTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

437,262 14,579 3.45% Worldwide

Adobe@Adobe

Engagement Score

56

Total Proactive Tweets

894

Retweets Total

20

Replies Total

439

Favorites Total

24,583

Total Mention

26,067

Total Retweets

13,878

Response Rate (%)

1.66%

Average Reply Time (mins)

2004

Most Engaging

#Photoshop25

Most Recent

#AdobeFEED

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

415K

420K

425K

430K

435K

440K


Follower Growth

Total Followers

437,262

New Followers

14,579

2K

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,788

New Followees

16

Engagement

0

250

Adobe had an average engagement score of 56 and a highest of 112.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

894 20

6 creatives. 7 days. 1 finished #AdobeFEED campaign. Stay

tuned for our upcoming series: http://t.c..

14-Oct-15, Wed 04:25PM

ENGMT. FAV. REPLIES RETWEETS

517 539 6 175

Top Engaging Tweets

With the sequel just over a week away, these #StarWars illustrations are

stunning & timely: https:/..

Flash, HTML5 and Open Web Standards:

https://t.co/KAFjxuIyow https://t.co/ySTB500eIg

07-Dec-15, Mon 09:23PM


306 155 1 102

01-Dec-15, Tue 12:20AM


305 81 7 106

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Adobe/status/654392718597058560



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600 700 800 900 1000

0 20 40 60 80 100 120

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70

0 200 400 600 800 1000 1200 1400

#adobemax*

#adobefeed*

#adobe*

#adobelife*

#design*

#makeit*

#photoshop*

#projectcomet*

#flash*

#iot*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

adobemax adobefeed adobe adobelife design

Spread of Hashtags by day

0 20 40 60 80 100 120 140 160 180

#flash*

#adobelife*

#adobefeed*

#makeit*

#iot*

#adobemax*

#adobe*

#projectcomet*

#design*

#photoshop*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.66%

0

200

400

600

800

1000

1200

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 1 days 9 hours 24 minutes

0

10000

20000

30000

40000

50000

60000

70000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 13,878

-50

0

50

100

150

200

250

300

350


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 26,067

-200

0

200

400

600

800

1,000

1,200


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Times of India 6,617,630 1

AddThis 2,528,578 3

Fast Company 2,039,518 2

Adobe Photoshop 1,988,778 3

The Next Web 1,649,091 1

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] more information.

mailto:[email protected]