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PRESENTED BY Gaurav Vasker Project work on Digital Marketing assignment

A digital marketing campaign for study abroad consultant

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Page 1: A digital marketing campaign for study abroad consultant

PRESENTED BY Gaurav Vasker

Project work on Digital Marketing

assignment

Page 2: A digital marketing campaign for study abroad consultant

PROFECS About us Profecs Consultants has been helping Indian

students to Study in Australia. We offer students the choice of Universities,

TAFE Colleges and private colleges throughout Australia. Profecs Consultants are a member of The Association of Australian Education Representatives in India (AAERI), and our strong reputation has been acknowledged by the Australian Government making Profecs one of the few agents in India with eVisa lodgement authority.

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WHY CHOOSE US

Highly Dedicated and Experienced Staff which value Students’ talent and their parents’ hard earned money.

Have association with Well Equipped Universities and Working places.

Throughout Guidance and Support from Board of Directors.

All In One Concept- i.e. We provide Free counseling, Assessment, telephonic consultation, Case filing and representation, Pre-departure briefings and Post- landing services.

We are not totally different from others but we have few things those make us one of the best in market

We have tied up with best govt. certified universities of Australia which have reputed research center and

Internship program for students.

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Travel services At Profecs Consultants we can help you organise your travel arrangements to

begin your new student life in Australia. Air ticketing, insurance and foreign exchange can all be arranged through us to make studying overseas easier!

Visa outcome We will notify you as soon as we know the outcome of your visa application so

you can come in and collect your grant letter. In most cases this is a positive response and it means you can also start planning your travel and accommodation for Australia!

Undertake Medicals Within 28 days of lodging your visa application, you will need to undertake a

medical examination by one of the doctors approved by the Australian Government. A list of the approved panel doctors can be found by visiting:http://www.immi.gov.au/contacts/overseas/i/india/panel-doctors.htm. Once you have undertaken the medical examination, your doctor will forward the medical reports and documents directly to the visa office.

 Pay tuition fee To accept your offer from an education provider, you must pay the tuition fee.

Most Australian institutions require you to pay the first semester fee only. You can choose to pay this fee through either Telegraphic Transfer (TT) or Direct Debit (DD). Our value added services department at profecs Consultants can help you arrange either of these payment methods.

Once the institutions have received and processed your tuition fee payment,the documents you will need to provide when the time comes to apply for your visa .

By submitting your application through us you will be able to track the progress of your application as we send you automatic notifications of its progress. We also take the hard work out of tracking the applications by keeping in contact with the institution on your behalf.

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MINIMUM REGISTRATION FEE ,NO HIDDEN CHARGE

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WHATS UNIQUE IN PROFECS STUDY CENTER- ABOUT ITS FEATURES AND PRODUCTS

We provide Internship opportunity in abroad to engg. college students while they are studying in 3rd year and 4th year .

We have tie up with various colleges and conducting seminar in colleges about opportunity in abroad after graduation and registering students on the spot while they are studying.

Registered students provided various booklet and study material for their preparation to study abroad ,so that they can plan with us earliest.

We provide mobile apps with unique login name and password to each registered students. Through this apps we can track daily activity of students like whether they are giving daily demo test for IELTS /TOEFL and provide daily alert to student about month left to fly abroad.

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WHY STUDY IN AUSTRALIA STUDY IN AUSTRALIA With a peaceful and relaxed atmosphere, together with the cosmopolitan charisma of cities like Sydney

and Melbourne, Australia could be the ideal destination for you. Strong educational infrastructure, a high quality of life, relatively lower expense and easy visa chances have made Australia, a preferred destination for courses in the recent years . Though facing a heavy competition, Australian education is gaining increased acceptance in the global arena.

Students from all over the world come to Australia to take advantage of its world-class higher education, its progressive vocational education , training, its excellent schools and its world leadership in English language courses for international students.

These students enjoy not only our high quality courses of study, but also our specialist's support services and our safe and welcoming society. The internationalization of Australian education and training has been occurring at a rapid rate. We have Links between Australian and overseas schools, universities and colleges. The method of study in Australia may be very different to what you have experienced so far. Therefore it is important to give yourself a head start. Keep up to date with Australian news and current affairs and become familiar with Australia's education system and learning culture.

Work rights during studies While on a student visa, students can work a maximum of 40 hours per fortnight when course is in session

and unlimited hours during vacations. International students studying master’s degree by research or PhD degrees can work unlimited hours.

Post study work rights Graduates who have completed a Bachelor degree or Masters by coursework degree in Australia will be

eligible to apply for a two year post-study work visa. Graduates who have completed a Masters by research degree or a Doctoral degree in Australia will be

eligible to apply for a post-study work visa for three or four years respectively. Other students may be eligible to apply for the Temporary Skilled Graduate [subclass 485] visa. The

subclass 485 visa is a temporary visa that allows an 18 month stay to work in Australia.

Research centre ,job visa ,settlement visa, industrial training or internship.

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My role as Digital marketer As I am doing online marketing for profecs pvt.ltd so my

goal is to develop complete online marketing campaign to fulfill company needs. So, firstly I will decide target group and optimize the company website for better result and build innovative campaign and communication via social networking sites.

Inorgnaic way to generate traffic on your website is google adword to get faster result ,conversion and better visibility.

I have to develop online campaign to promote our events and study courses and arrange the display of appealing banner advertisement.

Modern design ,search engine optimized text ,user friendly menus, interesting video and good cms style are the first basic needs of website. so I have to work in these areas also.

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Objective of seo The objective of SEO is to achieve a certain ranking in the

search engine listing. This can be influenced by optimizing the presentation of your website. The target is to be listed within the first ten search engine results when particular keywords are entered(organic search results)

Relevance of on page optimization for your website Information on your website, study courses and event become easily

accessible followed by visible success. This is relevant when increasing the number of visitor for your event and ultimately more applicants.

our way of optimizing website Seo of already existing website is also an attractive option the results

from a keyword analysis are basis for creation of optional landing page that perfectly match the relevant keyword .With this optimization of content ,structure and url of website ,prospective students can quickly access information on website via google and other search engine.

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SERVICE PAGE focused keyword VISA QUERY BASED KEYWORD visa for study in Australia visa assistance student visa visa information visa application student visa- without IELTS student visa- cost student visa vs tourist visa FINANCIAL QUERY RELATED KEYWORDscholarship - study in Australialoan -study in AustraliaCost calculator

Keyword to be focused on each page

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MORE KEYWORD TO BE FOCUSED

study abroad consultants in mumbai study abroad after 12th science study abroad agencies study abroad consultant study abroad experience study abroad Top university in Australia Research centre in Australian university Industrial training in Australian university Internship in Australia Australia FDI in Make in India Academic exchange program to Study in

Australia study abroad advisor MS in Australia PG in Australia TAFE college in Australia

FAQ based KEYword study in australia

cost for indian students

study in australia without ielts

study in australia after graduation

study in australia Indian consultants

study in australia after 10th

study in australia with part time job

south asian community in Australia

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KEYWORD FOR BLOG PAGE Benefits of a study abroad study abroad essay sample study abroad benefits study abroad banner study abroad Delhi study abroad brochure study abroad blogs study abroad loan study abroad scholarships study abroad job opportunities study abroad hotel management study abroad business Study abroad computer science Study abroad latest technology Study abroad diploma

study abroad guide for indian studentsstudy abroad graduate programsstudy abroad forumsstudy abroad financial aidstudy abroad feesstudy abroad fair in mumbaistudy abroad education loanstudy abroad expensesstudy abroad education fairstudy abroad NewZealandstudy abroad eligibilitypacking for a study abroadguide to study abroad

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SEGMENTING ADGROUP BY KEYWORD MATCH TYPE

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Website screen shot of key pages1.home page

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VISA PROCESS

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NEWS AND EVENTS PAGE

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PROFECS BLOG PAGE

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WHY STUDY IN AUSTRALIA

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PRODUCTS AND SERVICES

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STUDY COST CALCULATOR PAGE

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LIST OF INSTITUTION

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SITE-LINK OF WEBSITE

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BLOG POST PLAN FOR NEXT 1 MONTH 1.Study Virtual Reality for an Exciting

Future in top Australian university. 2.Make your right decision to study in

Australia to secure your future and enters into your dream job .

3.Internship program in Australia for International student

4.Moving from student visa to permanent residency in Australia

5.Visa process and document checklist

Things you should know before you study in Australia

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INVITE GUEST BLOGGER FOR PROFECS BLOGGING

1.Profile -Leica Lucien doing blogging for studyabroad.com

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2.PROFILE- PROFESSOR JYOTI PAHWA

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MAIL TO GUEST POSTING SITE REQUESTING LINK FOR ARTICLE

1.Study Virtual Reality for an Exciting Future in top Australian university.

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1.STUDY VIRTUAL REALITY FOR AN EXCITING FUTURE IN TOP AUSTRALIAN UNIVERSITY.

The concept of computer simulated virtual reality has existed since the 1970′s but has not yet revolutionised how we interact with one another and the world around us in the way that science fiction works such as The Lawnmower Man predicted. In particular, previous attempts at bringing VR hardware to the masses have thus far fallen short of commercial success, with video gaming systems such as Nintendo’s Virtual Boy failing to sell in meaningful numbers. Recent high profile forays into the world of VR technology by industry giants such as Facebook, with their recent purchase of VR hardware producer Oculus VR and Google’s project Glass, point to a shift towards augmented and virtual reality and have once again began to capture the public’s imagination. Perhaps now, with seemingly the required level of hardware power and software services available to include in consumer devices, it is time for VR to make a splash in the world of computing. If you are planning on studying for a Degree in Information Science, now would be a good time to look at the study options that include VR and how they could help you to secure a role in this exciting and burgeoning sector.

ARTICLE FOR SITE DIGITAL INSPIRATION.COM

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MAKE YOUR RIGHT DECISION TO STUDY IN AUSTRALIA TO SECURE YOUR FUTURE AND ENTERS INTO YOUR DREAM JOB

Article for Socialmediatoday.com

fig:-Students granted visas to study in Australia by passport. Source DIAC

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PM modi visit in Australia strengthen relation between both country in terms of trade ,business ,education, visa policy. Australian firm are investing in Make in India program which boost manufacturing sector in India and create enormous job. So study in Australian university is favourable as Australian firm need to hire Indian student for such investment and to grow business in India .Also student get opportunity to startup new business in India in collaboration with Australian investor.

In 2013, Australian trade with India was worth $9.5 billion, including $1.3 billion in education-related travel. Coal is nearly half total exports at $4.7bn. Services exports are worth $1.9 billion.

India ranks 4th behind the UK, NZ and China in terms of migrants to Australia, with nearly 300,000 people, plus an additional 390,000 Australians identify as of Indian heritage.

Recently Finance Minister Arun Jaitley meet top Australian leaders and investors and make a strong pitch for foreign investments in India from the country’s cashrich sovereign funds. He added that the engagements would cover a wide range of sectors, including manufacturing, technology, service,

financial and superannuation funds, and the Finance Minister will meet business leaders from different sectors.

So planning to study abroad in Australia will secure your future and help you to get dream job. Beside study you get opportunity to enhance your entrepreneurship skill with top international expert at campus. There is compulsory internship and industrial training in university course and curriculum which add up work experience in your resume before you get your degree which is globally accepted and maximize your option to work in any part of world. There are several Indian top MNC company in Australia giving top priority to Indian student while they are hiring in university campus. So enquire for top universities and Plan your study with Profecs consultant which give you hassle free service and one stop solution.

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EMAIL MARKETING INTRO Email marketing is the use of email in marketing

communications. In its broadest sense, the term covers every

email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance the customer relationship

Placing your marketing messages or advertisements in emails sent by other people

EMAIL MARKETING INTRO

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THANKS GIVING MAIL TO LEADS FROM PROFECS

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Dear Gaurav, Good news for Australia aspirants! If you are considering migration to Australia this is

the most favorable time to do so.  Please read latest update on Australia PR-Skill Select and invitation

numbers for January 2016: The overall number of invitations for general occupations has increased significantly in January, and

this has reduced waiting times for Skill Select invitations, even for pro-rata occupations such as Accountants, ICT Business Analysts and Software and Applications Programmers.

The overall number of invitations for Skilled Independent Subclass 189 visa has increased to 4,800 in January, from 1,400 in December 2015. The maximum waiting time for an invitation with 60 points was less than one week for the latest invitation round. Please read information on few pro-rata occupations as below: Accountants- The number of invitations for accountants has increased significantly in January 2016. 375 accountants received invitations in January, as compared to

90 in December and 50 in October and November 2015.    ICT Business and System Analysts- The number of invitations issued to ICT Business and System Analysts had remained steady at 128 per month until January 2016

when 303 invitations were issued in the occupation. Waiting time has reduced significantly to 5 weeks in the latest round.  Software and Applications Programmers- The number of invitations for increased significantly in January 2016 . 876 invitations were issued in January, up from the

usual rate of 436 invitations. Waiting time has reduced from 25 weeks to 18 weeks. With the above positive changes at immigration front, we anticipate many aspirants applying for Australian PR. So make a decision ASAP and apply while your

occupation quota is still open!  We advise you to contact your consultant to check the scheme you qualify for, the states you are eligible to apply and why you should take a decision to start your

process immediately. Y-Axis offers special discount packages for this month. Register now to save up to Rs.25000 and more before while the discount offers lasts. Call your consultant on 04030545004 EXT - 304 or email at [email protected] Regards

Subhash Danduboina Email:  [email protected] Tel: 04030545004 EXT - 304 Our Offices: www.Profecsabroad.com

NEW MIGRATION POLICY MAIL

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Australia Visa document Checklist

Priya PSC <[email protected]> Dear Student,

Please find the attachments of  Australia Visa Checklist and corresponding Templates and Samples.

provisional document and consolidated marksheet 10th and 12th marksheet, .Letter of  Recommendation from head and professor ,2.English proficiency letter,

computer science course syllabus of university Statement of Purpose (SOP) - Guidelines

Letter of Recommendation (LOR) - Guidelines

Kindly prepare the documents accordingly and send us the scanned copies.--

Thank You & Best Regards PRIYA 

Admission Dept.               

Email: [email protected]

Mob: +91 90876 0643

PREPARE FOR VISA MAIL

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Dear Student, Information regarding passport formalities .Visit your nearest

passport office for POLICE CLEARANCE CERTIFIACTE (PCC):

II.DOCUMENTS TO BE SUBMITTED BY PCC APPLICANTS EMIGRATING

TO NON-ECR COUNTRIES:

1· Old passport in original with self-attested photocopy of its first two and last two pages including

ECR/Non-ECR page and page of observation (if any). 2· Proof of Present Address (in case of change of address) 3· Documentary proof of applying for Residential Status,

Employment (Copy of Employment contract) or Long term visa or for immigration

PASSPORT FORMALITY MAIL

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PROMOTIONAL OFFER MAILDear Gaurav, Good news for Australia aspirants! If you are considering migration to Australia this is the most favorable time to do so

PROMOTIONAL OFFER MAIL FROM PROFECS

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Dear student,

PRODUCT AND SERVICES MAIL FROM PROFECS

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GOOGLE ADWORD INTRO Adword is a tool by google used to manage

and run your ads on google and its partner site.

Here I develop effective online campaign to promote profecs event and study courses. I create and arrange the display of appealing banner advertisement and develop target group-appropriate email marketing. This increases the popularity of profecs among the prospective students.

Target group uses profecs to find information about studying and to discuss this important topic.

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STEP 1- ADWORD CAMPAIGN SETTING

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STEP 2- CREATE AN AD GROUP

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STEP 3- CREATE AD

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GOOGLE ADWORD –DISPLAY CAMPAIGN CREATE TEXT AD

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AD GROUP NAME- “TEXT AD PROFEC” UNDER CAMPAIGN “AD DEMO”

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IMAGE AD

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DISPLAY AD BUILDER-BANNER PREVIEW

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IMAGE AD –CAMPAIGN – “STUDY ABROAD CAMP”- AD GROUP NAME “GROUP AUSTRALIA”

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SOCIAL ADVERTISING PLANS- SAMPLE FACEBOOK AD & TARGETING

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STUDY VIRTUAL REALITY FOR AN EXCITING FUTURE IN TOP AUSTRALIAN UNIVERSITY.

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INTERNSHIP WITH PROFECS

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MAKE IN INDIA WITH PROFECS

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ATTEND ADMISSION DAY FB AD

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CHECK YOUR ELIGIBILITY AND GET BROCHURE ENROLL NOW

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PROFECS SEMINAR

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SCREENSHOT OF LANDING PAGES FORM FOR LANDING PAGE- DOWNLOAD GUIDE

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LANDING PAGE – ABOUT UNIVERSITIES

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LANDING PAGE – TALK TO ADVISOR –FREE CONSULTANCY

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COST CALCULATION FOR GOOGLE ADWORD CAMPAIGNBid strategy Formulae Expected budget

for 2 month campaign

CPC for (google search ad and display ad)Let cpc bid=rs 30

Total cost=CPC*total click

Let get 100 click in 2 monthTotal cost=30*100=Rs3000

CPM cost per 1000 impressionLet cpm bid=rs 30

Total cost =(Cpm* total impression decided )/1000OrTotal impression=(my budget or cost)*1000/cpm

Let decided 1lakh impression thenTotal cost=100000*30/1000=3000000/1000=Rs3000

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CPC for facebook adCpc = rs 10

Total cost =cpc*click

Let get 1000 click in 2 monthCost = 10*1000=Rs10,000

Cost of outbound telephonic callRs 2 per min

Total cost for 60 days @2/min

Suppose total working time in working days is 8 hour. Then total outbound telephonic call done in a day for 4 hour means 240 min.So,Cost for 240 min= rs 480 or rs 500For 60 days =500*60=Rs 30,000

CPL for 3 field form Rs 100

Make the leads hot and get maximum conversion. so, Prepare initial appointment with unqualified leads.

Let 50 students are leads interested in our products.Rs 100 per lead *50 =Rs5000

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CPM with CPA network Rs 30 to 100Let rs 50Upto Rs 500 for homepage impression with minm buy of 1.5 lakh. where1.5 lakh is registration fee of Profecs

CPA = (Cpm * TOTAL impression )/(1000*click or aquisiton)

Or cost of 1 CPA=Total cost/expected aquisition

Let Cpm bid= Rs30

Aquisiton=100 expectedTotal cost= impression *(cpm/1000)=1lakh*(30 /1000)=3000

Let 10 pay registration fee online with homepage impression then 10 *500=Rs5000

Cost of one SMS 5 paise

Cost of one SMS 12 paise for Dnd user

Let daily target SMS to 100 people

Daily cost of sms for 100 people =5 paisa * 100 =500 paisa =Rs 5 per dyFor 60 days budget =Rs 300For 100 dnd user =12*100=1200 paisaMeans 12 Rs per dayFor 60 day =12 *60= 720So total Rs1000 for sms

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BUDGET FOR SEMINAR AND INITIAL APPOINTMENTSeminar budget and pamphlet ,form, brochure cost etc

For 2 month 3 to 4 seminar cost

Approx. Rs 1lakh 50,000

Overall budget Including google Adword and seminars and others

Rs 2 lakh 20,000 approx.

Expected lead and conversion

Expected lead = 50Expected conversion=30

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My website for SEO http://gauravexposervice.esy.es/Download this presentation on slideshare

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ANY QUERY

?