Social ContentBuilding a community of fans, followers and

loyal customers using a content calendar!

My Social Calendar

5 3 2

Step 1•What does your audience need from YOU?

Step 2 •Information•Inspiration•Investment•Interaction•Incentives

•Give THEM what they want!

INFORMATION

MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT

Travel Tips Models Healthy Eating Dental Hygiene Statistics

Gingivitis ALS

discounts

Airlines

Seasonal

Lexus

Consumer Reports Rating

WaysTo KeepBluebook Value

Grass-fed

Digestion

EnergyCauses

Prevention 15 New CasesPer Day

Causes

INSPIRATION

MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT

Artwork Safety Gluten-Free Dentist Homeless

Choices

ColorsThemes

ArtisansTeen DrivingInitiative

Katie’s 1st Cupcake

Project SmileFrom Street to Chic

INVESTMENT

MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT

DIY Design Future Features Guest Chefs Flavors Heal the Bay

Ideacontest

ArtDonations

Blog APPS

Colors Accessory

Recipes

FaveLocal

Featured Food

#CrestFlavor Adopt –A -

Shark

Clean

your

beach!

INTERACTION

MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT

How was my stay? #CarChronicles Why Gluten-Free Veneers? Habitat for Humanity

Events – Hashtags, Tweetwall, Instagram, Vine…

Question Posts Polls Ask for RT Challenge Hangouts

INCENTIVES

MARRIOTT TOYOTA WHOLE FOODS CREST NON-PROFIT

Rewards Trade Up Coupons Tooth Fairy Make –A – Wish

Step 3Plan posts around a theme or event!

Step 4Follow the5 – 3 – 2

Rule for Social Posting!

Content Resources - Newsletters

Austi

n Kl

eon.

com

Step 5Know when your Peeps are on pages!

http://blog.sumall.com/journal/timing-everything-post-smarter-meow.html

Step 6Use Tools to Help You!

Step 7Analyze your ROI?

Free