5 steps to boost sales with social media by michelle hummel

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  • 5 Steps to Boost Sales with Social Media

    Presented by: Michelle Hummel

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Thanks for joining me today!

    Michelle Hummel CEO of Web Strategy Plus offering Web Design, Social Media, Mobile Apps, SEO, Content, PPC + More! Founder of Web Media University & Cincinnati Social Media Enthusiasts

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #1 CREATE THE BEST FIRST IMPRESSION ONLINE STEP #2 DEFINE YOUR SOCIAL MEDIA MARKETING STRATEGY STEP #3 CONNECT & BUILD YOUR SOCIAL MEDIA COMMUNITY STEP #4 CREATE YOUR SOCIAL MEDIA CONTENT STRATEGY STEP #5 ENGAGE WITH YOUR SOCIAL MEDIA COMMUNITY

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #1 CREATE THE BEST FIRST IMPRESSION ONLINE

  • Google Thinks Differently Now

    7 Top Social Media Myths for Financial Advisors Debunked

    Social signals now aid in the ranking of web pages social proof

    More likes count as a vote for web page quality

    Whats Important Today Quality Content Social Engagement Customer Reviews Blogs that Answer FAQs Social Proof

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Questions to Ask Yourself

    Do you have a social media hub? Do you drive traffic back to your

    website with original blog content? Content is critical even more now

    with Google Plus Do you share informative articles

    with them? Do you give them a reason to stay,

    tell others and come back frequently?

    Social media has great potential to create a sense of community around your personal brand.

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Is your Website Social Media Friendly?

    Fresh Content, you must be writing and posting new blogs for SEO

    Social Content, you must be providing interesting content others will enjoy and share

    Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

    Is your content easily shareable?

  • 7 Top Social Media Myths for Financial Advisors Debunked

    What is Your Call to Action?

    You have 3 seconds to grab your prospects attention!

    Free Webinar Free White Paper Free Download Free Trial Free Consultation

    What is your strongest offer to collect their email address?

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Mobile Friendly Website is Critical

    Mobile Devices have become bigger than PC sales

    86% of adults own a Mobile phone 53% use it to access the Internet 57% of users will not recommend a

    business with a poorly designed mobile site

    Mobile Internet is becoming the Internet

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Mobile A Love Story

    Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And.making phone calls

  • Put Your Best Face Forward

    7 Top Social Media Myths for Financial Advisors Debunked

    Make the first impression they get about you when searching the best

    Fresh blog content will help you rank higher in search engines for the content you want to be seen as an expert for

    People like to connect

    with people not logos be a person who is transparent, likeable and human

  • What is your most emotionally engaging story?

    When did you go above and beyond for a client?

    What is your best testimonial? Do you have a story to share on how you

    came to be successful? Trials and tribulations?

    People like to connect with real stories they can relate to.

    People remember stories.

    7 Top Social Media Myths for Financial Advisors Debunked

    What is your Unique Brand Story?

  • What makes you different? What keywords would you like to define your personal brand? Define the unique skills you bring to the table What makes your approach different?

    Be sure to use these keywords frequently in your Content Strategy

    7 Top Social Media Myths for Financial Advisors Debunked

  • Install Google Analytics

    7 Top Social Media Myths for Financial Advisors Debunked

    What social media networks are driving traffic to your website

    Unique Daily Visitors Length on tome on site Clicks from where Entry pages Exit pages

    How do you measure your website traffic?

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #2 DEFINE YOUR SOCIAL MEDIA MARKETING STRATEGY

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Decide what social networks to

    engage with

    Facebook B2C LinkedIn B2B Pinterest B2B & B2C Twitter B2B & B2C YouTube B2B & B2C Google Plus B2B & B2C Instagram B2B & B2C Niche Communities Google Forums

  • Define Your Target Audience

    7 Top Social Media Myths for Financial Advisors Debunked

    Age Groups Gender Geographic area Problems you solve - Dont

    talk about what you do, talk about what you can do for your customers.

    Answer FAQs from your customers

  • Define Your Content Marketing Goals

    7 Top Social Media Myths for Financial Advisors Debunked

    Improve search engine rankings Demonstrate thought leadership Increase brand awareness Increase email subscribers Reduce your sites bounce rate Increase website traffic Increase positive reviews More likes, fans and followers Increase event registration Increase blog subscribers

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Create a Social Media Posting Strategy

    SEO Blogs 4-8 blogs per month SEO Press Releases 2-4 per month Facebook 1 post per day Twitter 3-5 Tweets per day Google Plus - 1 post per day Pinterest 24 pins per day Instagram 1 post per day LinkedIn Personal Profile 1 post per day LinkedIn Groups 1 post per week LinkedIn Company Page 1 post per day YouTube 1-2 videos per month

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Create an Editorial Social Media Content Calendar

    Develop a blog content writing schedule Create Daily, Monthly or Weekly Posting Themes Plan Ahead to Promote Events Decide what days and at what time you will post Plug into excel to track easily Dont forget to include Holidays and post about

    current events

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Create a Fun Weekly Posting Theme

    Funny Mondays Trivia Tuesdays Local Must Attend Events

    Wednesday Deal of the Day Thursday Stop the Press Friday Shout out to another Business

    Saturday Guess this image Sunday

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Do you have time to consistently post every day and write a weekly blog or would you rather focus on your business and have proven professionals helping with your digital

    strategy?

    SEO Blogs - 2-4 blogs per month SEO Press Releases 1 per month Facebook 1 post per day Twitter 3-5 Tweets per day Google Plus - 1 post per day LinkedIn Personal Profile 1 post per day LinkedIn Groups 1 post per week LinkedIn Company Page 1 post per day

    Manage Your Social Media OR Outsource Your Social Media

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #3 CONNECT & BUILD YOUR SOCIAL MEDIA COMMUNITY

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Build Social Media Communities

    Ideas for creating social media communities:

    LinkedIn Groups Facebook Groups Google Plus Community No one ever knew the people

    behind the brand with social media now we do

    The best way to predict the future is to create it Abraham Lincoln

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Community Needs a Leader

    A great community needs a strong leader

    Clearly define the purpose of your community

    Monitor and engage in conversations

    A good community will attract customers, influence and opportunities

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Build Branded Content Hubs

    American Express - Open Forum GE GEReports.com P&G PGEveryday.com P&G Beinggirl.com Dells Techpageone.com Salesforce Blog Sony Playstation -

    GreatnessAwaits.com - #ps4share Analog Devices Engineer Zone

    Example:

    SocialMediaEnthuasiasts.com

  • Over 62% of business owners report having gained new clients from LinkedIn

    After a phone call or meeting with a new client or prospect find them on LinkedIn and connect let them know you are going to send a request;

    Collect business cards at

    networking events and connect on LinkedIn right away

    7 Top Social Media Myths for Financial Advisors Debunked

    Connect with Prospects and Clients, Especially on LinkedIn

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #4 CREATE YOUR SOCIAL MEDIA CONTENT STRATEGY

  • What is Content Marketing?

    7 Top Social Media Myths for Financial Advisors Debunked

    Create content that follows the A.I.D.A marketing strategy

    A Attract I Interest D Desire A Availability

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Find Great Content to Share

    Plenty of content out there! Search for local news and events

    you can help promote Build relationships with local

    businesses by sharing their content

    Curate the best content and be the go to place for great content

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Hashtag Content Strategies

    Facebook, Google Plus and

    Twitter all use hashtags Keyword search for conversations

    on Twitter about your business you can engage in

    Add those hashtags into your content posting strategy

    Use hashtags at your events to get everyone connected and engaged in conversations

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Share Relevant Videos

    eMarketer shows people are 33%

    more likely to consume multimedia content than textual content

    Interview with the Owner Video tour Video testimonials Funny videos Local Events Find great videos to embed into

    your blog and create playlists Be the great go to resource for

    great content they will want to share!

    http://www.youtube.com/webmediaexpert

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Invest in a Social Media Management Dashboard

    Schedule your content to post to Facebook, Twitter, LinkedIn, Google Plus, Pinterest

    Create Twitter Welcome message Setup Twitter Auto Tweets, Retweets, Create an Email Autoresponder program Create SMS text marketing program Monitor your brand across the web Reply to all your social media networks from one

    dashboard

    SendSocialMedia.com offers a FREE 30 day trial!

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Get Content Suggestions from Send Social Media

  • Measure Your Content Strategy

    7 Top Social Media Myths for Financial Advisors Debunked

    Email Open Rate Av. - 20% Email Click Rate - 3.00% Email Unsubscribe Rate - .20% Facebook Page Posts Av. Viralty Rate - 1.92% Pay Per Click Average CTR - 2% Facebook Ads CTR - .05 - .01% Website Av. Bounce Rate - 45% Google Analytics Monitor - Page Views, Unique Visitors, Time on

    Site, % Returning, Pages/Visit

  • 7 Top Social Media Myths for Financial Advisors Debunked

    STEP #5 ENGAGE WITH YOUR SOCIAL MEDIA COMMUNITY

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Social Engagement

    You want people to share things You want people be brand advocates You want people to visit frequently You want people to refer friends You want people to buy services

    Engaged customers and prospects are far more likely to do some or all of the above.

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Promote Your Testimonials

    Did you recently receive a

    positive testimonial from one of your clients?

    Share it on your social networks

    This will generate brand awareness and reinforce your brand's public image

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Keep Them Informed

    Keep your fans updated on what you're working on

    Product Announcements, Local Events, offering a new services? They should be the first to know!

    Ask for their feedback before your launch

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Create an Email Marketing Strategy

    Create your Mailing List Bulk Import all your Contacts Create Email Template Create Email Newsletter Signup

    Form Create Email Autoresponders

  • Cross Promote Social Media Doing a TV interview? End the spot with a quick call-to-action encouraging people to connect and ask additional questions on your favorite social media channel

    Promoting an event? Make sure to include your social media links at the bottom of your invitations/flyers

    Live training event? Create a Twitter hashtag (#) that will be used for the event so you can connect with all the attendees and answer questions

    7 Top Social Media Myths for Financial Advisors Debunked

  • 7 Top Social Media Myths for Financial Advisors Debunked

    Monitor, Listen, Communicate and Respond

    Monitor conversations across the web about your brand

    Respond quickly to all comments Engage by asking questions, and posing topics

    for discussion Monitor all your social media accounts Customers want to know that they are helping

    to shape the products you provide give them a unique voice through your social media profiles

    Customers want to know that youre thinking about them

  • Please Contact: Michelle Hummel Founder and CEO

    513.399.6870

    michelle@webstrategyplus.com webstrategyplus.com

    Thank you!

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