3 Tips to Increase Likes, Shares, Clicks and Commentson Facebook – New Research

blog.dlvrit.com /2014/11/bill-prepare-facebook-for-the-holidays/

Bill Flitter

Summary: Strapped for time? Learn how to increase likes, shares, clicks andcomments on Facebook through smarter posting. Facebook offers three quick tipsfor boosting engagement. We’ll show you how to implement these tips with easy tofollow instructions.__(#TechTalkThursday) To determine what content your fans will see in their newsfeed, Facebook uses an algorithm that takes more than 100,000 factors intoaccount, including the original EdgeRank algorithm. We often get asked how tomaximize results on Facebook and how to set-up dlvr.it to take full advantage ofthe exposure. With many small businesses vying for attention on each users’ newsfeed, it is more important then ever to make the most of every Facebook post.

This week’s blog posts have been specifically targeted to provide tips andresearch on maximizing your Facebook social media marketing strategy.Facebook provides a few posting best practices for maximizing reach of content.

We suggest creating a number of tests and reviewing the results beforeimplementing a significant change in your posting strategy.

The major factors driving engagement include interaction and content. The morefans interact with your Facebook content (liking, commenting on posts andsharing), the higher the likelihood that your content will appear on theirnews feed. When creating content, remember that according to Facebook, 80-85% of your fans read posts on their phone. Make sure you blog or destination ismobile optimized.

3 tips to quickly boost Facebook engagement:

Tip #1. Post After Hours

Action: Scheduling a Facebook update with dlvr.it is easy. To quickly do this, Isuggest creating a new route in dlvr.it that will schedule posts between 8 p.m. and7 a.m. Collect enough data (suggest 5-10 posts worth) and check if the importantmetrics increase. Don’t stress about creating new content. Re-post the samecontent you post before 8 p.m. Alternatively, if you are not comfortable posting thesame content twice, do one posting window.

Tip #2. Include Photos/Images

Action: Create Photo Posts in dlvr.it. The data from Facebook clearly shows thatphoto posts increase engagement. In one click, you can quickly test photo-postingengagement. Look at the before and after results in your dlvr.it stats. Are yougetting more clicks from each post?

Tip #3. Include a Call-to-Action

Action: In addition to posting great content at least once per day, test differentcall-to-actions that will be automatically included in your Facebook posts. Datashows a call-to-action should be placed within the first ninety characters of youFacebook update.

Here are some great call-to-action suggestions:

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Additionally remember to add hashtags to your Facebook posts as well. Fansfollow specific hashtags they care about. Hashtags will expose your content tonew audiences.

Now it’s your turn. Create a dlvr.it account or sign-in to start maximizing theexposure of your next Facebook update.