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3 Social Media Sharing Rules Your Business Should Live By

You know that social media is important for your business. However, you need to make effective use for it. Socialmedia sharing is one of the most important parts of effectively using any platform to help your company grow andsucceed.

There are a number of rules that you need to follow when it comes to using social media. Some of them you canskip over without too many consequences. However, these three social media sharing rules are the ones thatyour business needs to live by if you want to see any element of success.

Remain Relevant at All Times

Relevancy is essential. If you are not relevant to your target audience, why would they bother to read your postsor check out anything you offer? However, you can’t just undertake a social media sharing policy of anything andeverything goes.

Part of this is thinking of the purpose for anything that you do online. Why are you giving your customers a link toa new product? Why are you sharing that article? Not all of your social media sharing activities will be aboutdriving traffic to your website, content or anything else your business provides.

You may just want to add some light-hearted entertainment for your customers and clients. You may feel the needto answer some wider questions publicly to show that you do care about the industry. There is also the goal ofgetting more conversations going on your pages, which you should be actively seeking to facilitate.

Your Social Media Sharing Must Have an Impact

This is linked to the first point, especially when it comes to having a purpose. Your posts need to have an impacton your target audience. They could get them thinking, or make them feel the need to buy your product or serviceright now.

Everything you post needs to have an impact on someone reading it and you need to think about the type ofimpact that it will have. This is an important rule for social media sharing because it will make you think before youdo post something.

While you want a conversation or debate going, do you really want to start arguments or open yourself up tohateful and spiteful comments? Do you really want people complaining about your personal views, which willcloud their view of your company?

Think before you act at all times. Consider the best way to act, and the way that will have the most positive impactat all times.

This is also about engagement. That is the only way your comments and shares will lead to more followers, likesor whatever it is for the platform you are on. This engagement could be thanking people for retweeting somethingon Twitter, or asking thought-provoking questions on Facebook. You may comment on someone else’s post onGoogle Plus, or repin someone else’s picture on Pinterest.

Consider the Timeframe of Responding

Posting in a timely manner is something you need to live by. This isn’t just about the best time to share newsabout a new product or service, or think about the best time to hold product demos. You need to respond timely toquestions, comments and complaints that your customers may have. People will talk on social media, even ifyou’re ready to respond or not.

When someone raises a complaint in social spaces, you need to show that you care about their concerns andproblems. Doing this publicly is transparent and demonstrates to everyone that you will strive to deliver the bestcustomer service possible, and that you will strive to make sure their experience is a positive one.

There are times that you need to deal with things privately, but leave a message to say that you are dealing with itprivately so other users know that you do respond.

You should aim to respond to every single question, comment, complaint or mention, especially if you’re part of asmall business or working in a freelance capacity. Even if you have a social media team, if you have substantialfollowings then you may find it difficult.

[Tip: Create a system for prioritising social media sharing tasks and make personal engagement the highestimportance]

Maximising your online marketing campaigns involves living by effective social media sharing strategies. The bestthing you can do is interact with the community with interesting and impactful content. Prioritise your social mediasharing activities towards timely engagement, as opposed to generic link sharing, and you will soon build largetargeted communities.

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