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Join GroupsSelect and contribute to brand owned and
third-party content, just be sure to like posts
that you think are valuable and relevant.
Link to InfluencersExperts in a variety of fields are featured
on LinkedIn Today Influencer posts, so
share appropriately to cultivate new and
interesting conversations.
Complete Your ProfileTake advantage of your full profile to show
o� what you've done, but keep it
professional and don't go overboard on
content to just fill up space.
Check out 'Manager's Choice'Highlighted at the top right of each group for
content, these are often popular subjects and
areas of heated discussion.
Utilize Home Page AdvantageShare updates from your brand’s home page
so that they appear in the newsfeeds of all
your network connections.
Don’t Bury the LeadOptimize your headline with industry
terminology so your brand stays relevant
and more searchable.
Recruit Early & OftenIf you manage your company's page, post
job openings and encourage employees to
share openings so job seekers are easily
able to find the position.
Note Your NewsPost company updates including high profile
hirings, funding and community service
activities to keep your brand followers
updated and interested.
Recognize it as a ResourceAvoid content that is too self-serving to keep
your company page as a viable resource for
employees and interested connections.
Educate and EntertainUse sharing tools like SlideShare to publicize
your business or release research, data and
infographics.
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TIP SHEET
10 Ways to Engage on LinkedIn
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Check out these often under-utilized but extremely influential
features to better your brand's LinkedIn profile and presence.
Learn more or sign up for a FREE 30-day trial: sproutsocial.com 1.866.878.3231 [email protected]
