10 Facebook Status Updates that Will Increase Holiday Sales

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    05-Jul-2015

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The holiday season is just around the corner so nows the time to start strategically planning Facebook status updates with one goal in mind: Sales! Sales-y status updates, as any Gary Vaynerchuk fan will know, are called right hooks. In the coming months, businesses will be posting more right hooks to attract shoppers, but some of those right hooks wont pack a punch strong enough to result in sales. Why? Crafting status updates that produce real ROI is tough its more of an art than a science. When youre selling on social your approach is everything. A well-crafted right hook is not always one thats in your face. Great right hooks are effective and catch peoples attention for the right reasons, like using personable, concise copy and stand-out imagery. Here are ten tips that will help you craft the kinds of Facebook status updates that will help you sell this holiday...

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  • 1. 10 Facebook Status Updates that Will Increase Holiday Sales Page 1The holiday season is just around the corner so nows the time to start strategicallyplanning Facebook status updates with one goal in mind: Sales! Sales-y status updates,as any Gary Vaynerchuk fan will know, are called right hooks.In the coming months, businesses will be posting more right hooks to attract shoppers,but some of those right hooks wont pack a punch strong enough to result in sales.Why? Crafting status updates that produce real ROI is tough its more of an art than ascience.When youre selling on social your approach is everything. A well-crafted right hookis not always one thats in your face. Great right hooks are effective and catch peoplesattention for the right reasons, like using personable, concise copy and stand-outimagery.Here are ten tips that will help you craft the kinds of Facebook status updates that willhelp you sell this holiday...

2. 10 Facebook Status Updates that Will Increase Holiday Sales Page 2GIVE YOUR FANS WHAT T TIP #1 HEY EXPECT FROM YOUR BRANDWhen crafting sales-related posts, think about why people have become fansof your business. For early access to sales? For access to monthly giveaways?Whatever the reason, use status updates this holiday season to deliver specialoffers that your fans have come to love and expect from you.Kate Spade New York (KSNY) is the master of this. Kate Spade fans know thebrand frequently announces surprise sales on their Facebook Timeline. Fansknow to check the Facebook Page on a regular basis to learn about thesediscounts. In the example to the right, take a look at how many people likedthe post and how many people shared it. Those numbers suggest these salesare very popular. 3. 10 Facebook Status Updates that Will Increase Holiday Sales Page 3SHARE GOOD THINGS OTHER P TIP #2 EOPLE SAY ABOUT YOUR BRANDBragging about yourself isnt nearly as effective as letting someone else do itfor you. The headphone company Grado knows this well. Their Facebook Pageonly has about 1,700 fans, yet their status updates (in which they often sharelinks to outsider reviews of their product) get consistently high engagement.So how can sharing posts that link to reviews lead to sales? Well, according toa survey conducted by Dimensional Research, 90 percent of respondentswho recalled reading online reviews claimed that positive online reviewsinfluenced their buying decisions. This statistic shouldnt surprise anyone,as many people turn to the internet to do research before they make largepurchases, like a pair of pricey headphones. 4. 10 Facebook Status Updates that Will Increase Holiday Sales Page 4SHARE A PHOTO THAT MOTIVATES S TIP #3 OMEONE TO TAKE ACTIONBesides the enticing question and the mouthwatering photo, the smalldowntown Reno, Nev. restaurant SoDo has done two other smart things withtheir Facebook status update: They have a crystal clear call to action and alsoshare a link to a webpage where people can make a reservation.The tempt, inspire and enable formula works really well when used in aFacebook post. Its one of the most savvy ways to collect new leads. 5. 10 Facebook Status Updates that Will Increase Holiday Sales Page 5MAKE YOUR TIP #4 OFFERS TIME SENSITIVEIn marketing, the limited-time-offer has long been an effective tactic. Justthink about all those infomercials youve watched at 2:00 am; theres often anoffer countdown timer in the upper right-hand corner of the screen tickingaway. Many people are motivated to pick up the phone before the two-for-onedeal expires.Limited-time-only marketing doesnt just work well in TV land, it worksexceptionally well on a platform where sharing can take place, like Facebook.The Grand Sierra Resort and Casino, also in Reno, Nev. has a great exampleof this kind of limited-time-only-offer post. They keep their copy concise,yet playful, and their imagery bold. Notice the bright red text bars? The colorchoice, red, is good for alerting users that a promotion is happening. Whatsmore, look at the engagement numbers. More than half of the number ofpeople who liked the post also shared it. 6. 10 Facebook Status Updates that Will Increase Holiday Sales Page 6TEAM TIP #5 UP WITH AN INFLUENCERA recent LA Times story, YouTubes biggest stars are cashing in offline,contains a powerful quote from YouTube influencer Brittani Louise Taylor: Anycompany that has money is approaching YouTubers, she said. And shes right.Theres a big reason brands are setting aside budgets for sponsorship and/orpartnership deals with influencers (people with large Instagram, Twitter, etc.followings), bloggers and vloggers (video bloggers). These folks have massivefollowings and their product recommendations drive sales, sometimes bettersales than traditional advertising.Whatever industry youre in, take the time to discover who the influencers are.When you do, dont be afraid to reach out even if youre a small business.Strike up a posting agreement with an influencer, i.e., s/he has to post aboutyour brand X times in exchange for X amount of money, or give him/her aspecial promotion code you can track and they can share during a period oftime, like in the example to the right. (Make sure you adhere toFTC regulations regarding these kinds of partnerships.) 7. 10 Facebook Status Updates that Will Increase Holiday Sales Page 7TIP #6 OFFER FREE SHIPPINGBottom line: Offering free shipping increases sales. Not convinced? Here aresome things to consider: Three out of four customers said theyd pick a vendor based on free-shippingalone, according to the New York Times. Forty-four percent of online shoppers abandon their carts because ofhigh shipping costs, according to a Forrester Study. So far, in 2014, 63 percent of Amazon Prime customers have joined theservice because of free shipping.With this knowledge in hand, this holiday season it would be wise to startmixing free-shipping offers into your Facebook posts to encourage sales. 8. 10 Facebook Status Updates that Will Increase Holiday Sales Page 8TIP #7 SHARE A TUTORIALNinety percent of online shoppers at a major retailers website said they findvideo helpful in making shopping and buying decisions. Additionally, retailerswho provide online video to show off their products report that the productswith video sell a lot more than products with no video, according to VideoBrewery.Its easy to share videos via Facebook posts so start integrating them into yourposting strategy more frequently to help boost sales now. Need inspiration?Take a look at this post by em cosmetics. Your goal should be to have yourviewers say I need that! 9. 10 Facebook Status Updates that Will Increase Holiday Sales Page 9PROMOTE THE CONTENT T TIP #8 HAT CONVERTS BEST FOR YOUMost businesses understand which of their marketing efforts result in thegreatest return. If you dont know which of yours is the most powerful, nowsthe time to do some research. Once youve determined your businessshighest converting content, use Facebook posts to promote them.Not all types of content convert at the same rate for some brands as they dofor others. Meaning, offering an eBook might work extremely well to convertusers for one brand, but a well-produced video might be a better converterfor another business. Adroll, a retargeting advertising agency, likely knows thatpeople who attend their webinars have a higher conversion rate than userswho do not. Knowing this, it makes sense for them put a good deal of effortinto promoting their webinars, especially on Facebook where they have over23K fans. 10. 10 Facebook Status Updates that Will Increase Holiday Sales Page 10PROMOTE A C TIP #9 ONTEST OR GIVEAWAYLots of businesses host giveaways and/or contests to quickly gather leads i.e., email addresses and use masterfully crafted status updates to promotetheir efforts. Take the sorority apparel company Krass & Co. By promoting theirSorority Print Contest, which is hosted on a Facebook app they built usingShortStack, theyre able to collect valuable data from their target audience:sorority girls.Once Krass & Co.s Facebook contest has wrapped up, they have the datathey need to remarket to their excited contest entrants. If you use this tactic,dont forget to email all the non-winners with a special offer, too. It could besomething like, Shucks, you didnt win this time, but heres a special 15% offdiscount code on us! This is a proven tactic for helping spike sales. 11. 10 Facebook Status Updates that Will Increase Holiday Sales Page 11CATER TO YOUR AUDIENCES TIP #10 LIKES/INTERESTSOf course this list had to be rounded off with a right hook from the masterhimself, Gary V. Gary knows his fans are zealous and will jump at the chanceof owning a tee with one of his most popular quotes on it. He uses a Facebookpost with a nice graphic to deliver a solid right hook.The social media titan throws his right hooks as infrequently as possible theyre more effective for him that way. If Gary were always trying to sell onhis social platforms, he wouldnt have the devout audience he has today, letalone an audience of people who are willing and eager to buy a t-shirt with aquote of his on it! 12. 10 Facebook Status Updates that Will Increase Holiday Sales Page 12LIKE WHAT YOU READ?Click here to subscribe to our blog,Socially Stacked.CONCLUSIONThe holiday season is special, it only comes once a year. Right hooks arespecial, too. Dont abuse them. Not sure what your right hook posting sweetspot is? Heres an analogy to keep in mind: Think about your Facebook Pagelike a cake.Informative, entertaining and/or inspirational content (that does not sell) is thecake. Promotions and giveaways are the frosting the sweet stuff fans love.And your right hooks, well, theyre like the pinch of salt you add to your cakesmix. If you add too much salt, youll ruin your cake. But with just the rightamount, youre able to maximize flavor. Or to be more specific, mixing a righthook in once for every ten posts is a good place to start. So if youre posting3-6 times a day, that means you can plan to post about 1-3 hard-hitting righthooks a week. Now, let the holiday season begin!