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10 Digital Trends for 2015
HELLO!
I am Stephan OrgiazziI am a student in Marketing and Advertising.
You can find me at:
@StephanOrgiazzi
What is the future of Social Media?Let’s get started!
Visual InfluencersIn 2015, brands will acknowledge the unprecedented power and massive niche audience some users have reached on Social Media
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Visual Influencers
PewDiePie
34 651 291 followers
Jerome Jarre
8 100 000 followers
Jen Selter
5 300 000 followers
TV top ten regular Dancing With the Stars gets “only” 12 million tune-in viewers
“We’re in the midst of a visual culture shift that will undoubtedly accelerate in 2015.
Are you ready for it?
- Forbes
Mobile MarketingMobile used to be considered as a second screen, but this year more mobile-first strategies should be developed
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SmartPhone
TabletsLaptop
TV Tablet
151min
43min
147min
103min
Time Spent Daily On Screens
Source: MillwardBrown
Mobile Marketing on Facebook
of ad revenue are from Mobile69%
Sharing EconomyThe sharing economy will breed new companies designed to enable greater numbers of customers to take advantage of peer-to-peer opportunities
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Sharing Economy
Craigslist:
Sharing Economy
AirBnB:
Sharing Economy
Sharing Economy goes beyond social media:
Money Transportation
Sharing Economy
… and even more
(More) Video ContentGiven the consumer response to original video content from brands in 2014, we're likely to see much more of this this year
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(More) Video Content
52%Of consumers say that watching product videos make them more confident in online purchase decisions
43%Of people would switch to a competitor if the video quality were poor
69%Of all internet traffic in 2017 will be video
Source: MutliVisionDigital
Video will also become a dominant format in mobile display:
(More) Video Content
Social CommerceThis year, Social Commerce is going to be bigger and more profitable than ever before
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Social Commerce
You can now view and buy a product directly within your Twitter and Facebook feed by simply clicking a “Buy” button that will appear alongside an image of the item that’s for sale.
Social Commerce
Fancy lets its users find, collect and buy all the things they “fancy” that have been curated by its community:
Privacy IssuesSocial network privacy issues result from the astronomical amounts of information these sites process, and this will be a concern this year too.
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Privacy Issues
Is Samsung Smart TV Spying On Its Users?
Privacy Issues
Microsoft is the first to adopt new privacy standards
Privacy Issues
Would you be willing to pay to get rid of ads?
Privacy Issues
Facebook is still the top social network and the recent failure of Ello’s ad-free social network launch tends to show privacy on social media is a misleading issue.
WearablesInternet 2.0 (Social Media) and Internet 3.0 (Internet Of Things) will merge to provide consumers new experiences
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Wearables
Apple Watch, Samsung Gear...
Wearables
Fitbit, Nike, Jawbone Up...
Wearables
Jinx Meme, Microsoft Hololens...
Real-Time ConversationRTC is a great way to engage your audience and fuel interactions across owned social channels
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Real-Time Conversation
Brands real-time conversations during the Super Bowl:
Hyper-PersonalizationThis year will bring a heightened use of hyper-personalized ads
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Hyper-Personalization
Netflix uses its massive data to provide its users personalized recommendations, but also to produce shows that are relevant for its consumers (House of Cards, Marco Polo…)
Hyper-Personalization
Apple’s iBeacon
Hyper-Personalization
Data analytics and algorithms will permit companies to create hyper-targeted ads and allow ultra-individualized customer experience
Visual MarketingThe appeal of Visual Marketing will reach more brands in 2015
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Visual Marketing
The Taco Bell Petition
Visual Marketing
The IKEA Emoticons App
