Embed Size (px)
DESCRIPTION
Lauri Rottmayer's presentation during 2014 #SMTULSA Social Business Conference. Learn more: smtulsa.com It’s not what you know, it’s who you know.” Over and over again we hear that networking is the way to land a job. So what about social networking? Can social media help you land your dream job? Social media is no longer a passing fad. While all recruiters are not using the social CV exclusively, more and more are seeking candidates via social media avenues. How does your social footprint look? How can you create your personal brand and CV online? Takeaways - to explain why a social CV is necessary - to share tools and ideas for building a good personal brand and CV online
Citation preview
Your Social CVWhy you need it, how to build it.
February 2013
Your Social CV is basically your online presence.
Ideally, it should project you in a positive light to future employers or other people you want to have a business relationship with.
“Your paper resume is what you do, but your social resume is who you are.” -
Chris Russell, CEO, CareerCloud
What is a Social CV?
Apply via twitter to @ValaAfshar using the #socialcv hashtag
Enterasys Requirements
Minimum Klout score of 60 is required Minimum Kred influence score of 725 and
outreach of 8 or more is also required
Applicants must have more than 1,000 active twitter followers
Consideration will be made to those applicants who have published works regarding social media
Also, endorsements
Courtesy http://thinkbannedthoughts.wordpress.com/
Courtesy @zacharyjeans
Google is your resume’
What is it not?
Courtesy@carge77
Google is your resume!
Give potential employers & clients a polished presentation of your skills & experience
To network with likeminded individuals Allow you to keep a portfolio of your work
that can be easily updated Let you see who has looked at your resume’
and provide other analytics
Why do you need a Social CV?
1 in 6 people say they found their next job via social media
Over 70% of recruiters have changed their minds about a candidate based on online presence.
62% of recruiters will use Google to find additional information on a candidate
#hireme
You need a goal. Before you begin, you need to know where you’re going
Vision – your overall purpose Identity – who you are and what you do Values & Beliefs – what’s important to you Your skills How you actually behave Be REAL
How do you build a social CV?
DIY Website/Blog
Video Introduction
Services
Blog or link to your blog◦ Stories are what draw people in. Write posts that
show your experience and knowledge and tell it like a good story.
◦ It shouldn’t be all about you. You need to write it in a way that the read can see what’s in it for them.
◦ Highlight your contacts. Let them guest blog, feature them, make them feel special
◦ Make sure you have something to say◦ Remember your tags for SEO, use social media to
get the info out
What to include
Links to your social media sites◦ You don’t have to use them all!◦ Choose the platforms that work for you.◦ You don’t need to appear the same everywhere.
Linked in – more professional Twitter – have more fun
◦ Be honest, transparent, REAL and current
What to include
Links to Influence ◦ Klout◦ Kred
Video, if you can Link to download your standard resume’
What to include
Klout
Doubletree Hotels
Eight O’Clock Coffee
Pretzel Crisps
Another reason I doubt Klout
Links to Influence ◦ Klout◦ Kred
Video, if you can Link to download your standard resume’
What to include
Links to Influence ◦ Klout◦ Kred
Video, if you can Link to download your standard resume’
What to include
In a nutshell
Social CV recruiting experience with Enterasys was the very best job interview experience I ever had
Most of the jobs I want are on the East/West coast with very few opportunities in Oklahoma
Corporate social media is not for me! I learned the power of my digital presence This is the way of the future!
Conclusion
Questions?Lauri Rottmayer
www.LauriRottmayer.com@laurirottmayer
