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MADE
APPLE
WORDS THAT
ABIMBOLA OGUNDIRAN
“Our goal is to make the best devices in the world, not to be the biggest” – Steve Jobs
Design counts
“The main thing about our design is that we
have to make it intuitively obvious”
Design really counts
“Simplicity is the ultimate sophistication.”
In Apple…
Design is not just what it looks like and feels like. Design is how
it works.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them
Creativity:
“Real artist
simplify”
Simple can be harder than complex: You have
to work hard to get your thinking clean to
make it simple.
A players hire
A players.
“Avoid the bozo explosion A players
like to work only with A players, which means you can’t
indulge B players”
Biggest challenge
begets the best work.
“Apple enables you to do the best work of your life ”
Real entrepreneurs
ship.
Entrepreneur-ship
Real CEOs Demo.
As a CEO, you’ve got to really understand what your company is selling well enough to explain it
Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.
GREAT ARTISTS STEAL
“Quality is much better than quantity. One home run is much better than two doubles.”
Real Artist sign their
work.
“”
Apple’s
Marketing
Philosophy
Empathy An intimate connection with the
feelings of the customer. “We truly understand their needs better than
any other company ”
Focus
“In other to do a good job of those things that we devise to do, we must
eliminate all of the unimportant opportunities”
Impute
“Our people do judge a book by its cover”
“The reason I went back to Apple is that I feel like
the world would be a better place with Apple
in it than not. And it’s hard to imagine the
world without Apple now.” –Steve Jobs
PHOTO CREDITS phombo.com deathttothestockphoto.com www.allaboutstevejobs.com CONTENT SOURCES allaboutstevejobs.com Steve Jobs - Walter Isaacson Lessons I learnt from Steve Jobs-Guy Kawasaki @sleekbeam
