Words that made Apple great

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  • MADE




  • Our goal is to make the best devices in the world, not to be the biggest Steve Jobs

  • Design counts

    The main thing about our design is that we

    have to make it intuitively obvious

  • Design really counts

    Simplicity is the ultimate sophistication.

  • In Apple

    Design is not just what it looks like and feels like. Design is how

    it works.

  • It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them


  • Real artist simplify

    Simple can be harder than complex: You have

    to work hard to get your thinking clean to

    make it simple.

  • A players hire

    A players.

    Avoid the bozo explosion A players

    like to work only with A players, which means you cant

    indulge B players

  • Biggest challenge

    begets the best work.

    Apple enables you to do the best work of your life

  • Real entrepreneurs



  • Real CEOs Demo.

    As a CEO, youve got to really understand what your company is selling well enough to explain it

  • Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.


  • Quality is much better than quantity. One home run is much better than two doubles.

  • Real Artist sign their


  • Apples Marketing


  • Empathy An intimate connection with the

    feelings of the customer. We truly understand their needs better than

    any other company

  • Focus

    In other to do a good job of those things that we devise to do, we must

    eliminate all of the unimportant opportunities

  • Impute

    Our people do judge a book by its cover

  • The reason I went back to Apple is that I feel like

    the world would be a better place with Apple

    in it than not. And its hard to imagine the

    world without Apple now. Steve Jobs

  • PHOTO CREDITS phombo.com deathttothestockphoto.com www.allaboutstevejobs.com CONTENT SOURCES allaboutstevejobs.com Steve Jobs - Walter Isaacson Lessons I learnt from Steve Jobs-Guy Kawasaki @sleekbeam