Our goal is to make the best devices in the world, not to be the biggest Steve Jobs
The main thing about our design is that we
have to make it intuitively obvious
Design really counts
Simplicity is the ultimate sophistication.
Design is not just what it looks like and feels like. Design is how
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them
Real artist simplify
Simple can be harder than complex: You have
to work hard to get your thinking clean to
make it simple.
A players hire
Avoid the bozo explosion A players
like to work only with A players, which means you cant
indulge B players
begets the best work.
Apple enables you to do the best work of your life
Real CEOs Demo.
As a CEO, youve got to really understand what your company is selling well enough to explain it
Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.
GREAT ARTISTS STEAL
Quality is much better than quantity. One home run is much better than two doubles.
Real Artist sign their
Empathy An intimate connection with the
feelings of the customer. We truly understand their needs better than
any other company
In other to do a good job of those things that we devise to do, we must
eliminate all of the unimportant opportunities
Our people do judge a book by its cover
The reason I went back to Apple is that I feel like
the world would be a better place with Apple
in it than not. And its hard to imagine the
world without Apple now. Steve Jobs
PHOTO CREDITS phombo.com deathttothestockphoto.com www.allaboutstevejobs.com CONTENT SOURCES allaboutstevejobs.com Steve Jobs - Walter Isaacson Lessons I learnt from Steve Jobs-Guy Kawasaki @sleekbeam