What it is

Crowdfunding ?

Crowdfunding is a method of raising capital through the collective efforts of frends, family, customers and individual investors for a business, project or idea.

What is crowdfunding?

What are the benefits of crowdfunding?

❏ Reach

❏ Presentation

❏ PR & Marketing

❏ Validation of the concept

❏ Efficiency

❏ Donation-Based Crowdfunding

any company in which there is no

financial return to the investors or

contributors

❏ Rewards-Based Crowdfunding

involves individuals contributing in

xchange for a “reward”, e.g.

product or service your company

offers

❏ Equity Crowdfunding allows

contributors to become part-owners

of your company by trading capital

for equity shares

What are the types of crowdfunding?

5 %

commision when you reach your target.

If you don’t meet your target, you don’t pay.

How much does it cost

If you are:

❏ established small business

looking for growth capital

❏ brand-new start-up needing to

purchase equipment

❏ someone with a million-dollar

idea

crowdfunding is for you!

Is crowdfunding right for me

❏ Investors have to confirm their investments

❏ Crowdfunding platform will take care of the formalities

❏ Money will be transfered to your bank account

❏ You have to send rewards or certificate detailing

shareholding

What happens when I reach goal

Rewards-based crowdfunding

commitments to the investors ends

when rewards are delivered

Equity-based crowdfunding

depending on how much equity was

released, generally each investor

will only had a point of a percentage

stake in your business, so you

shouldn’t be concerned about

interference with day-to-day running

of company

How involved will investors be in

business

❏ Story that prompts action

❏ Perfect pitch

❏ Activity on social media

❏ Large, supportive personal network

Characteristics of successful campaign

Thank you...