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carolina pizatto girardi / sid 1331244 A proposal of a volunteering service that raises money for charities PROJECT 1 Innovation in Giving

WeCycle - Volunteering Service for Charity

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Designed by Carolina Pizatto, in May 2014. This project was managed during Cambridge School of Art Graphic Design graduation and following a RSA Student Design Awards brief.

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Page 1: WeCycle - Volunteering Service for Charity

carolina pizatto girardi / sid 1331244

A proposal of a volunteering service that raises money for charities

PROJECT 1

Innovation in Giving

Page 2: WeCycle - Volunteering Service for Charity

briefing

Design a product, service or tool that will encourage or enable

people to donate either their money or their time to good causes.

As established by RSA, the competition holder, the following would all

be viable responses:

a tool or system that enables more people to volunteer;a micro-volunteering service design;a well-communicated and ingenious way of collecting money;a service or campaigning system that deploys time, talent and connections in new ways.

Page 3: WeCycle - Volunteering Service for Charity

“Service Design helps to innovate (create new) or improve (existing)

services to make them more useful, usable, desirable for clients,

and e�cient as well as e�ective for organisations. It is a new

holistic, multi-discplinary, integrative field.” − Stefan Moritz, 2005

The process within Service Design is composed by four steps:

exploration, creation, reflection and implementation. This project

considered just exploration and creation. Further development would

be necessary to put the idea in practice.

Page 4: WeCycle - Volunteering Service for Charity

34 3410OPEN

9.00 am 9.30 am

5.00 pm

5.30 pm

George works everyday. His routine is the same as many workers in town:

house - work - house. Eventually, George needs to do some shopping or

stop by the pharmacy, changing his schedule. Despite that, he rides to

work everyday. While working, George’s bicycle is locked in the street.

So, why not use it to generate money for charity?

concept

Page 5: WeCycle - Volunteering Service for Charity

10OPEN

George’s bicycle can be a profitable

good for someone else while he is not

using it.

Charities are potential cooperators for

this situations as they can not a�ord the

costs of building bike docking stations.

However, they can provide a safety

environment in which volunteers can

lend their own bikes, and the money

gained from the rental of the bikes goes

straight to the Charity.

Page 6: WeCycle - Volunteering Service for Charity

weCycle is a volunteering service that gains profit for charity by allowing

people to rent other people’s bicycles while they are not being used.

This project was designed for a small city, cycle based, in which users would

rent bikes to quickly ride around but do not go any further.

Page 7: WeCycle - Volunteering Service for Charity

The logotype was designed to reflect the cycle within the service

provided. Museo typeface had its corners rounded to give the brand a

soft and friendly shape while the color combination set a distinctive

look. Yellow represents confidence and creativity. This color indicates

honor and loyalty as well as evokes pleasant and cheerful feelings. On

the other hand, blue symbolizes trust and e�ciency. Strong shades of

blue can stimulate clear thoughts.

In this case, all these features above are important to be considered as

this service deals with people’s connections of trust.

Page 8: WeCycle - Volunteering Service for Charity

Museo 300

The quick brown fox jumps over the lazy dog

0 1 2 3 4 5 6 7 8 9

Museo 300

The quick brown fox jumps over the lazy dog

0 1 2 3 4 5 6 7 8 9

C 02 M 02 Y 55 K 00R 253 G 238 B 143

C 01 M 01 Y 15 K 00R 255 G 249 B 221

C 100 M 100 Y 29 K 18R 41 G 38 B 102

C 35 M 15 Y 03 K 00R 161 G 192 B 223

Page 9: WeCycle - Volunteering Service for Charity

34 3410OPEN

9.00 am 9.30 am

5.00 pm

5.30 pm

4.30 pm

9.30 am

10.00 am 5.00 pm

George locks his bicycle on the weCycle docking station, rather than on the pole. At the station, users can

check the availability of each bike.

Claire is visiting town just for a day and wants to do some sightseeing on a bike. George’s bike is available

for the whole afternoon. Claire pays the hourly fee with her credit card and borrows George’s bike. The

paid money goes to the Charity’s account.

After riding all day long, Claire returns George’s bicycle to the same docking station. George leaves his work, takes his bicycle and goes home.

Page 10: WeCycle - Volunteering Service for Charity

Volunteers need first to register themselves at the weCycle website. In

this platform, they will be able to insert their details and update their

schedule. Also, the volunteer needs to fill their bicycle details - such as

baskets, mud-guards and select a desirable fee for their bike’s rental.

After registration, each volunteer will receive a “Volunteer Kit” with the

following itens. These encourage volunteers to trust in weCycle service.

a GPS device to be installed in their bicycles;a bike repair shop voucher;an insurance card for their bicycles.

to become a volunteer and rent your bicycle

The renting process is easy. Users go to the docking station and check

the availability and prices of the bicycles that are there. Then they select

their bike of preference, pay hourly by credit/debit card, and ride until the

established time. Returns must be done at the same docking station.

to become a bicycle renter

Page 11: WeCycle - Volunteering Service for Charity

bicycle rentersCUSTOMER

charity organization

sponsor insurance company

sponsor bike repair shop

design team

I.T. team

SERVICE PROVIDER

STAKEHOLDERS

SERVICE DESIGNER

touchpoint: every contact pointbetween a customer and the service provider

service evidence: a tangible artefact related to a service process

service period: pre-service / service / post-service

The following diagram shows who would take part in the proposed project

as well as their responsibilities within the service. Besides the charity and

the service design team, customers will need to be prospected and

stakeholders engaged. Initial financial support would be requested.

Page 12: WeCycle - Volunteering Service for Charity

While registering, each volunteer inserts how much did they pay for their

bicycles. However, this value is repassed to the insurance company. The

tari� is established based on what volunteers desire. There are 3 options of

fees: £2.00, £5.00 and £10.00 and it is up to the volunteer to select how

much he/she wants to charge for his/her bike, and therefore contributes to

charity.

how does the tari� work?

All the payments will be done by credit/debit cards. Therefore, the users

data will be recorded. In case anything happens with the volunteer

bicycle:

1. weCycle can track each bicycle, as all have GPS devices installed;2. each volunteer gets bicycle insurance.

how to assure bicycle and volunteers safety?

Page 13: WeCycle - Volunteering Service for Charity

Due to GPS device and bicycle insurance, these situations won’t be a big

deal. Also, weCycle is partnered with a bike repair shop. Furthermore, the

users details has been recorded in weCycle data base and extra charges

will be withdrawn directly from users account.

Obviously, di�erent charges will be applied for late and stolen bicycles.

Costs around £15.00/h to fail returning on time or £150.00 if the bike is

not returned. These prices are still being considered.

However, all the facilities described above were designed specifically to

assure as fewer losts as possible to the volunteers.

what happen in cases of late, lost, stolenor faulty bicycles?

Page 14: WeCycle - Volunteering Service for Charity

This project believes that it is possible to generate money for

charity through people’s principles of honesty, transparancy and

fairness.

weCycle aims to get over the “I don’t have time for

volunteering” by generating profit out of the allowance to rent

other people bicycle, while they are not using it.

“The best way to find yourself is to lose yourself in the

service of others.” − Gandhi

Page 15: WeCycle - Volunteering Service for Charity

The following book was used as research source for the field of Service Design.

Schneider, J. and Stickdorn, M., 2011. This is Service Deisgn Thinking. USA: John Wiley & Sons, Inc.

After the project’s concept was developed, the Barclays Cycle Hire, from London, was

used as a source of inspiration to explain how weCycle system would work.

London TfL, 2014. Barclays Cycle Hire. [online] Available at:

<http://www.tfl.gov.uk/modes/cycling/barclays-cycle-hire>

[Accessed 20 March 2014].

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