Website seo for small businesses

Website Optimization

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The process of increasing the

amount of visitors to a website by

ranking high in the search results of

a search engine

Website Optimization



In order to publish a website online, you need a Web host – thousands available online

The Web host stores all the pages of your website and makes them available to computers connected to the Internet◦ Ex: Apache, OS X Server, or Windows Server

Monthly fee that varies Estimate how big your site will be and how much

traffic you expect before signing up for a Web hosting service

Choose a Good Web Host



Web sites that are built using these often find it harder to rank well◦ Adobe Flash Web Development ◦ In HTML, a frameset is a group of named frames to which web pages

and media can be directed Web sites that use frames often have only a singular visible

URL Search engine spiders often have difficulty in navigating or

indexing these pages◦ A spider is a program that visits Web sites and reads their pages and

other information in order to create entries for a search engine index This runs the risk of all your interior pages never getting

indexed properly or cached

Avoid Flash and Frames



Google, Bing, and Yahoo like key words Start your first sentence with a keyword Examples of key words

◦ Honeycomb ◦ Roller Shades◦ Woven Woods

One topic per page Focus on one thing per page, don't dilute your keyword relevance

Using Key Words



Put keywords with the same or similar text color as your background

Pages targeting a keyword that the page is not really about

Stuffing a page with keywords

What Not to Do With Key Words



Title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings ◦ Good indicator of what the page is about

Once or twice in the first paragraph on the page Name your photos with key words In the domain name - used to identify one or more IP

addresses ◦ For example: the domain name microsoft.com represents about a

dozen IP addresses◦ Domain names are used in URLs to identify particular web pages

For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com.

◦ This can boost your Google ranking

Where to put Key Words



Search engines like links into your site◦ City websites◦ Other vendors◦ Chamber of Commerce◦ Better Business Bureau

Links Into Your Site

Links to

Your

Website

Online Directori

es

Social Media / Networ

ks

Their Websit

e Conten

t



Put your keyword in the text of the links from the sites

Only popular sites Put your keyword in internal links on your

site pointing to each page that focuses on a particular keyword◦ Internal Link: is a hyperlink that is a reference

or navigation element in a document to another section of the same document or to another document that may be on or part of the same website or domain of the internet




PC World suggests that you personally ask the webmasters of well-respected sites if they'll include a link to your site on theirs

Be sure to return the favor -- then everyone wins!




Page listing and linking to all the other major pages on your site◦ makes it easier for spiders to search your site

The fewer clicks necessary to get to a page on your website, the better

Create a Sitemap



Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue

and underlined, such as honeycomb

Anchor text is the visible characters and words that hyperlinks display when linking to

another document or location on the web. In the phrase “Faux wood shutters are good

window coverings, but I actually prefer the Wood blinds.” two unique pieces of anchor text

exist for two different links

Should be relevant to the page you're linking to, rather than generic text with at least one

link per page

Anchor texts are one of the many signals search engines use to determine the topic of a

web page, and can direct to an internal or external web page

◦ Bad Example – Click here!

◦ Good Example - anchor text, anchor text definition, learn about anchor text, honeycomb

Anchor Text



It is crucial to have a news or press room on your site as it provides a source of updated content

Showcase Coverage

Text Styling Use bullet points and italicize or bold your keywords



An SEO “Search Engine Optimizer” can improve your site and save time

They can: ◦ Review of your site content or structure◦ Technical advice on website development: for example,

hosting, redirects, error pages, use of JavaScript◦ Content development◦ Management of online business development

campaigns◦ Keyword research◦ SEO training◦ Expertise in specific markets and geographies.

Hire an SEO



You can find them online Very many different SEO companies Price -

◦ Monthly retainer: clients pay a set fee each month in exchange for an agreed-upon array of services – apx $750-5,000 per month

◦ Contract services at fixed prices: services that an SEO agency offers – apx copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000)

◦ Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client – apx $1,000 to $30,000

◦ Hourly consulting: hourly fee in exchange for services or information – apx $100-300/hr.

When Looking for an SEO



Thank You



Small Business & Entrepreneurship

Website seo for small businesses