Click here to load reader
Upload
jueshe
View
47
Download
1
Embed Size (px)
Citation preview
Things You Should Know When Opening a Wedding Dress Shop
Do you want to open a wedding dress shop in your city? Perhaps you already known
how to deal with the business licenses, been familiar with the local market and gotten
a little financial support. But in addition to these essential factors, what is the other
things you also need to know? Let’s briefly talk about things we need to pay attention
to when opening a wedding dress shop.
Product Positioning: There is no doubt that your customers are the brides-to-be. But
the budget for the wedding dress is not the same. Perhaps some people would like to
pay thousands for an elegant wedding dress, but most ordinary people are probably
just willing to spend hundreds of dollars on a dress that worn only once in a life. So,
will you choose some high-end brand wedding dresses or the normal wedding dresses
that the general public can accept? You need to make a survey carefully, consider the
consumers’ consumption level, and combine with the products sold by other local
wedding dress shops to position your own price range. To attract the main crowd
buying wedding dress in your shop, the price needs special consideration. Not
everyone can afford thousands bucks for a wedding dress, or purchasing wedding
dress online will not become so popular.
Location & Decoration: When you locate your target groups, the next step is to
choose a suitable shop and decorate it according to your personal taste. Selecting a
shop is a very important factor. You need to consider the surrounding flow of people,
the shop rent and if there is competition. You don’t want to open the shop in a place
where is sparsely populated and full of rivals. Decorate the shop according to product
positioning. If you decide sell some high-class products, the shop must be very
fastidious. The layout of the window, as well as the floor or tiles need to be carefully
chosen. Small details usually can reflect the style of the wedding dress shop. If it is
just a small shop for general people, then you need to consider the corresponding
issues, such as the dressing room and place of dressing mirrors, etc.
Supply resource: If you want to agent some brand owners’ wedding dress products,
you need to contact their sales staff, and then further understand their agency policy.
You should consider if you can accept the prices and the additional conditions they
give. If you do not want to agent the brand products, and just want to provide high
quality and style, or perhaps you have skills in wedding dress design, and want to
specialize in your own brand, then you need to find a manufacturer to cooperate. We
all know that wedding dresses of markets are mostly imported from overseas,
especially from China, for this can effectively help you to save costs and earn more
profits. Cooperating with Chinese wedding dress manufacturers, however, is not
easy. You need to face many problems, such as minimum order quantity, selection of
the design style and material, and manufacturer’s production capacity and credibility.
For the shop owners who have small demand, higher requirements on design and
quality, wholesaling wedding dress from Suzhou is much better. And the largest and
most powerful manufacturer of Suzhou is called Jusere. You can give priority to it.
Product Promotion: When you finish setting up your shop, and have your own
supply resource, then what you need to do is to promote your products. You can place
advertisements in some local fashion magazines, newspapers and other media. Or you
can also consider to use the most popular social media to do marketing, such as
Facebook and twitter, etc.. These are all very good platforms, and it gathered a lot of
your target audience. You can advertise on it, or build a main account to operate.