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Collaborative economy 100 inspiring start-ups and online initiatives
Based on sharing, homble branding, taking responsibility, and consumer-to-consumer trust
In this current transition period the old business values are transforming into new values
Profit Possession Money Market Take Growth Produce Reticent Advertise
Benefit Sharing Happiness Society Give Meaningful footprint Serve Sincere Converse
Old values New values
“Traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities – is transforming business, consumerism, and the way we live.”
Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption
Collaborative economy 3 systems
Product service systems
Redistribution markets
Collaborative lifestyles
Source: What’s Mine Is Yours: The Rise of Collaborative Consumption
we share, we reuse, we lend, we recycle, we collaborate, we give, we network, we fund, we swap, we co-op, we care, we service, we contribute, we trust
Top 5 rational benefits
Financial: saves me money 1
3
4
5
2 Environmental: is good for the
environment
Lifestyle: provides me flexibility
Lifestyle: is practical
Trial Source: Campbell Mithun
Top 5 emotional benefits
Generosity: I can help myself and others
Source: Campbell Mithun
1
3
4
5
2 Community: makes me feel like I am a valued part of the community
Lifestyle: makes me feel smart
Lifestyle: makes me feel more responsible
Cultural: feel part of a larger cultural movement
Appeal of the sharing economy
Generation X 31%
24%
15%
Millennials
Boomers
Source: Campbell Mithun
Provide a platform • Co-ideate • Co-fund • Co-build • Co-distribute • Co-market • Co-sell • Co-revenue share
Company as a service • Rent • Subscribe
Motivate a marketplace • Resell • Co-op • Swap • Lend • Gift
1 3
2
Collaborative economy
Market-place
Service
Products
The collaborative economy value chain
Source: Altimeter
“The tightly linked nature of any economy, but especially the Network Economy's ultraconnected constitution, makes it behave ecologically. The fate of individual organizations is not dependent entirely on their own merits, but also on the fate of their neighbors, their allies, their competitors, and, of course, on that of the immediate environment.”
6/1/14
11
Kevin Kelly - Wired
6/1/14
12
Watch the video: http://www.youtube.com/watch?v=lUtnas5ScSE
Food
feastly
foodzie
Thuisafgehaald.nl
foodcycle
Agora
Kitchensurfing
wholeshare
Watch the video: https://www.youtube.com/watch?v=vRVnmYbYXrQ#t=97
510fruits
Koopeenkoe.nl
Beyond eggs
madaga
eatwith
shopwell
catercow
Fashion
Leaseajeans - mudjeans
betabrand
kuyichi
swapaholics
clothingswap
thredup
bbags
swapstyle
theclothingexchange
99dresses
Children
rentoys
babyplays
Swap.com
kiple
rentatoy
Finance & sponsorship
1%club
lendingclub
lendahand
kickstarter
goteo
ulule
flattr
getitdone
sellaband
geldvoorelkaar
fundingcircle
verkami
zopa
pifworld
clinkle
thincats
prosper
Transport
zipcar
drivemycar
citycarclub
zimride
nuride
communauto
tamyca
getaround
bicing
bixi
bcycle
spinlister
snappcar
flightcar
getmyboat
spride
relayrides
parkatmyhouse
hubber
flinc
parkshare
goget
smartservice
sidecar
uber
greenriders
lyft
parkingpanda
Local motors
ridepal
Leisure, work & living
couchsurfing
airbnb
fortravel
behomm
9flats.com
housetrip
kozaza
kodesk
dogvacay
borrowmydog
fon
3d hubs
Freecycle.org
zaarly
ourgoods
actioncommuniterre
wepatch
landshare
3space
shareeable
snapgoods
neighborgoods
honestbuildings
meetup
streetbank
yerdle
exec
taskrabbit
bondsy
antengo
etsy
quishare
ideo
duolingo
peers
liveondemand
