Past The Initial FlywheelWhat companies can learn about product scaling?

Supriya Uchil

Supriya UchilChief Product Officer

at Rentalcars.com since Oct 2016

ScotchChief Product Officer

at Uchil Household since March 2014

Grew up in lovely India

Arrived in the USA

Worked for a number of startups in San Francisco

Creating product at Amazon10 Years

Start up years

�Why Rentalcars.com?

Which city should I pick?

Seattle Manchester

• Third largest online retailer in the world (PCLN)

• Sister to Booking.com

• Product Centric Company - very open to change

• Truly global - 50K different locations, 900 suppliers in 163 countries

• 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.

Initial Flywheel

Your effective flywheel

REVE

NUE

Birth DeathTIME

Yourintendedpath

🍹🍻🍷Whyyoudrink!

Youractualpath

Your company’s growth

Working super hard hoping for a different outcome

Your Board of directorsYour Customers

Your partnerYour dog

Are you exploring all opportunities?

Do you know when to give up?

Category expansion

��

� � �

International expansion

Strategy

• Wikipedia: a plan of action designed to achieve a long-term or overall aim

• Michael Porter: choosing a unique and valuable position rooted in systems of activities difficult to match (not operational efficiencies)

Can you intent test your strategies?

What does the horizon of success look like?

Expand from 7 to 20-30 year horizon

Are you creating a company or a legacy?

Thank you for listening.Supriya Uchil - SupriyaUchil@rentalcars.com

Any questions?