Stop Selling and Start Solving

Stop Selling & Start Solving

Jennifer RosenblattCEO & Cofounder of MusicSpoke

We are building the world’s largest marketplace for artist owned sheet music.

@jennrosenblatt@hearMusicSpoke

/jenn.rosenblatt/MusicSpoke /jennrosenblatt



The technological revolutionchanged our access to information.

Jennifer Rosenblatt @jennrosenblatt

The technological revolutionchanged our access to information.


People don’t buy products.People pay for

solutions to problems.Jennifer Rosenblatt @jennrosenblatt

Be in love with your problem,not your product.


Be in love with your customer.


“Don’t find customers for your products, find products for your customers.”

Seth Godin

#SethSelfie @jennrosenblatt

Customer Development


• Udacity.com The Lean Launchpad by Steve Blank

• Business Model Canvas & Startup Owners Manual

• All In Startup by Diana Kander


I validated my product market fit. Now what?


In your startup you should spend 50% of your time building your product or

service (solution) and 50% of your time building traction.


1. Viral Marketing2. Public Relations3. Unconventional PR4. Search Engine Marketing (SEM)5. Social & Display Ads6. Offline Ads7. Search Engine Optimization (SEO)8. Content Marketing9. Email Marketing10. Engineering as Marketing11. Targeting Blogs12. Business Development (BD)13. Sales14. Affiliate Programs15. Existing Platforms16. Trade Shows17. Offline Events18. Speaking Engagements19. Community Building

Be the solution they find.


• Create Compelling Content• Make sure it is SEO’d• Share on Social Media• Measure Engagement• Rinse and Repeat


• Define your goal• A/B Test• Measure

If it works, do it again.If it doesn’t, don’t.


Beware of vanity metrics!

Fans

Jennifer RosenblattCEO & Cofounder of MusicSpoke

We are building the world’s largest marketplace for artist owned sheet music.



Stop Selling & Start Solving

Small Business & Entrepreneurship

Stop Selling and Start Solving