Awesome PPT
HOW TOSOURCE LIKE A BOSS.@marieburns | Marie Burns
#SourceLikeABoss 2016
TodaysSourcingSesh:
YOU & SUPERPOWERS
METHODOLOGY
IN PRACTICE
THE SHORT VERSIONPLAYBOOK
Q&A IF TIME
WHAT IS SOURCING?
# What are your kick-butt skills?
Why do you wake up every day to source another day?What do you
think can up your game?What Are Your Superpowers?
What could we be missing?
# Dont fly without wings. You can or SHOULD also create your own
personal brand strategy. 4
My journey - hope its helpful.Break down you. Those patterns you
experience again & again, theyre likely your stuff figure it
out to enhance work and life.PersonalityHackerRelation to
#SourcingLikeABoss?To be the best, it makes sense to strive for
more.More importantly, arm yourself with humanbehaviors unlike your
own. If you see the worldthrough another lens, imagine that power.
#FoodforThought
What I Missed: True Self Awareness.
-Earmuffs-ENFP
5
Methodology to WinWhat do all of the most successful sourcing
and recruiting teams having in common? They are unique. Stop
copying and be yourself. BE AUTHENTICTest multiple channels for all
talent channels. A/B Test. Iterate monthly on the best ideas and
build from there. TESTTrack messaging, campaigns, outreach,
inbound, track time spent and figure out what creates the best bang
for your buck. MEASUREGet qualitative feedback from all parties
(ask and survey): hiring managers, candidates, any online reviews
whatever isnt working, drop it. GET FEEDBACK & PIVOT IF
NEEDED
#
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Today's Mantras
Get outside your comfort zone.
Engage and interact!
30/60 Rule. 30% inbound and 60% sourcing.
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Credit: Glen CatheyWAIT, SOURCERS ARE EXPECTED TO DO WHAT?
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Job BoardsBooleanEventsInboundSocial SourcingCollege
RecruitingExperiential MarketingSourcing ToolsReferral
ProgramsEtcSourcing Galore!Whats Your Top Source of Hire Today?
# Question: Whats working? What are you doing?9
Lets Get Started: The Sourcing Playbook
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The Playbook: Source of HireWhere/Who Are You Sourcing?
Your Databases + Referrals (Whats the
incentive?)QuoraRedditAngelistAbout.meWiselikePinterestTwitter
FacebookBlogsBehanceDribbleCraiglistUS Patent
DatabaseConferencesAngies ListLunch truck outside a place your
candidates work (think)Where are the people youre looking for?
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My Special ToolboxTextio or JobGrader: craft the perfect job
description for your audience. Yes, Im serious. Social-Talent
Boolean GeneratorHiretualLeverEmail HunterCSEs (+ much more thanks
to G Gutmacher)Twitter Sourcing Facebook SearchSezion: Email, call,
emailSTOP! How about a customized video to showcase whats up? LETS
WATCHCreative MarketGlooptMy Product Hunt MASS list (see the latest
& greatest)
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The Playbook: Sourcing Tools to Increase Efficiency
EMAIL LOVE
Hiretual: Top choice for finding hidden startup talent across
all recruiting platforms. Prophet: Chrome Install, push a button on
any social site and typically you can grab what you need for FREE.
Email Finder: Similar as above, but its connected to LinkedIn.
FindThatLead: find anyones email by visiting their LinkedIn
profile.Name2Email: find emails by typing their name in
Gmail.AnymailFinder: A great, efficient email finderanother for the
playbook.EmailHunter: find anyone at any company. This is a decent
player.EmailBreaker: Find company email formats in a few
seconds.Email Validator: If youre not sure you have the right
email, this will help.CrystalKnows: Know people youre contacting
PLUS get those emails written to connect with their personality.
SMART!Lusha: Emails & phone numbers.
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The Playbook: Sourcing Tools that ROCK!SOURCING TOOLS +
BooleanMentor-Social Talent:If you arent addicted, you will be.
First, sign up onsocialtalent.co, download the extension and source
like a champ.How to figure out emails and contact info via Stacy
Zapar.Shally's TrainingPersonal Tracking & Success RatesJoin
these groups/sites:BooleanBlackBeltBooleanStringsFacebook
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The Playbook: Custom Search EnginesCSE's & Bookmarklets
LinkedIn pre-built CSEYou can use the free Chrome extension
Search Bar to put a large number of custom search engines at your
fingertips in a toolbar format By noting where the variable text of
your search appears in a URL
(http://webmii.com/people?n=glenn%20gutmacher), you can create and
save easily accessible custom searches by replacing the variable
text with %s
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The Playbook: Sourcing Tools that ROCK!SOURCING TOOLS Search
Bar: A power search for just about anything.Import.io:Create
awesome sourcing lists, similar to Scraper, but easy with amagic
button. Sign up then add themagic bookmarklet.Discover.ly:connect
with your team to view everyones collaborative connections.LeadIQ:
Add in all the info you want in the click of a button. Fileapp:Get
the missing data added automatically. Sweet! Fileapp is a Pipl
product.Sane Connect:A sales product using employees? Common. Were
in sales. Use your most powerful assets.Salestools:Now you can use
you LinkedIn account as an asset, instead of ignoring it.
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The Playbook: Productivity (add a few hours to the day)
Pocket:How much content do we try to keep up onwhile at work?
Save articles for later. Theresan app for that, too.Streak:A
top-notch email tracking, mail-merging, template building and CRM
all-in-one. Since we have additional tools to research candidates,
Streak has the most robust features for free. Sidekick &
Yesware also have Outlook integrations and easier mail merges.
TweetDeck Launcher:Click. Launch. Source and research. One of the
most untapped resources for great candidates, Twitter.
Grammarly:Dont get caught with poor grammar (nervous just writing
that). Download the extension.Bit.ly: Shorten your links with the
press of an extension.Check My Links: Ensure all hyperlinks work
before pushing content live.Evernote & Evernote Clipper: Easily
add info directly to Evernote. Save yourself time and annoyance.
Wonder:How often do we spend going down a rabbit hole researching
something while we should be executing? Wonder solves for that. Its
$20 a pop or buy in bulk. $20 for a few hours of intellectual
research? I was sold!ShidoSlack: Get someone to complete ANYTHING
in under 4 hours. Its a lifesaver.
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The Playbook: Branding Tools (yes, its a must)Branding,
Messaging, Social & ExperienceTextio: craft the perfect job
description for your audience. Yes, Im serious. Lets take a tour:
https://textio.com/talent/ Sezion: Email, call, emailSTOP! How
about a customized video to showcase whats up? LETS
WATCHJuice.li:Download this little beauty to integrate into you
content management planning. Juice.li delivers daily articles based
on your desires, community and what theyre sharing. Just click
share. Post Planner: Facebook and Twitter Marketing at its best at
only $5/month. Set it, forget it. Wiselike:Do you have experts on
your team? Of courseyou do! Showcase them like the boss they arefor
free.Buffer: Ahhh, Buffer. The extension simplifies social content
sharingeven more.Fiverr: People on Fiverr can create wonders that
you cant. Facebook Search is back! Use it.
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What Are We Forgetting?Relationships = Recruiting.Lets take it a
step further.What organizations connect AT ALL with your candidate
market?Co-Living: Common. Krash. Co-Working: WeWork. NGIN.
WorkBar.Incubators. Accelerators. Industry Associations, Unions,
Unemployment, YearUpCollege Innovation Centers & ProfessorsAll
Social: Twitter, Eventrbrite, GitHubEvents that matter. Delegate
YOUR details to Freelancers to free you up to recruit MORE. And
never forget to use your INTERNAL teams knowledge, first. Where are
your candidates? GO_TO_THEM!
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ATTRACTING TALENT: TEACH! (panels, candidate education,
interview tips) Heres My Pinterest for Candidates to get you
started.
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ATTRACTING TALENT: APPS
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ATTRACTING TALENT: SPEAK THEIR LINGOPlatforms: Textio.io,
CrystalKnows
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#ThatsaWrap
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