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Social Media & Digital Organizing
for Nonprofits
Created by Juan Vasquez, prepped for @SHPE #NILA2015
I’m Juan. @JuanSVas on Twitter.
Feel more comfortable
using social media
to accomplish
organizational goals.
#NILA2015
•Create Purpose
• Tell Stories
• Organize
@JuanSVas
Create PurposeAlignmentChampions
#NILA2015
Alignment #NILA2015
Bueno
Social Media
Everything ElseEverything Else
NO Bueno
Social Media
Champions
You
Champ #1
Champ #2 Champ
#3
Champ #4
= friend
@JuanSVas
Blogging
help
Tomas
Tell StoriesContentData
@JuanSVas
Content
✤ Templates
✤ Load up
✤ Spread it out
#NILA2015
Evergreen = no expiration date
Data
✤ Export
✤ CRM
✤ Guiding light
#NILA2015
Blogging
help
Tomas
Mine
Blogging
help
Tomas
OrganizeToolsRelationships
@JuanSVas
Tools✤ Enhance your existing efforts
✤ TweetDeck - monitor Twitter conversations
✤ ShortStack - collect data from Facebook Page
✤ Storify - build stories using others’ content
✤ Accurate Append - verify emails, find new info
#NILA2015
Relationships#NILA2015
What’s your goal?
Support is not linear,
be flexible.
ShortStack
Weekly sharing……
Tomas
TwitterTimeout
Social media is fueled by storytelling, both help communities take action
#NILA2015 #ILookLikeAnEngineer*Include a picture, tag @SHPE in it
Tool, Tips, Resources
Text NILA to 754.227.6774
@JuanSVas
Questions?
www.vasquezsays.com
Text NILA to 754.227.6774
@JuanSVas
