ROKUEric Kammerer

History

• Started by Anthony Wood in 2002

• SoundBridge music player

• Roku DVP was originally “Griffin,” a streaming box for Netflix

ProductsRoku 1-4

(2008 – 2015)

Roku Streaming Stick (2016)

Roku TV (TCL, Insignia, Sharp,

Hisense)

Business Model

• Make providers happy

• Cheaper, more convenient for TV manufacturers

• Ads and in-app purchases

“Our goal is to be a distribution platform for television directly from the Internet”

-Roku CEO Anthony Wood

What Makes Roku Special?

• Only pure-play competitor

• More hours watched

What’s going on?

Finro and NPD Group :

• December 9th 2015

• “penetration rate” of streaming players in US 16% in 2014, projected to be 40% in 2017

• Roku behind Amazon, Google, and Apple globally(presumably)

amigobulls.com/articles/roku-ipo-a-good-way-to-invest-in-the-online-video-streaming-market

What’s going on?

Park Associates:

• May 17th, 2016

• Streaming players in 27% of U.S. Broadband households in 2014, 36% in 2015

• Roku bigger than Apple TV and Amazon combined in the US

• Article says 2014, graph says 2015

• Roku’s CMO likes it

Forbes -> Multichannel -> http://www.parksassociates.com/blog/article/pr-05172016

Finance

• <$1 Billion annual revenue, At least $209 Million in funding

• Rumors of IPO since 2015

• "At this time we choose to invest in our platform and its scale instead of profitability"

Competition

• Other BoxesApple TV, Amazon Fire TV, Chromecast. Mostly inferior.

• Game SystemsPlayStation 4, XBOX One, WiiU. Not everyone wants them.

• Smart TVsLG(WebOS), Samsung(Tizen), Panasonic(Firefox OS), Android TV

Outlook

• Only 8% of Smart TV sales

• Loss leader vs neutrality

• White-label boxes for cable and satellite providers

Referenceshttp://www.dailydot.com/via/could-the-rise-of-smart-tv-kill-roku/

https://www.inverse.com/article/14838-roku-ceo-all-in-one-smart-tvs-of-the-future-will-make-apple-tv-boxes-useless

http://www.bloomberg.com/news/videos/b/c9bafc32-2804-4e8e-ae48-36f28d09cb6a

https://blog.roku.com/blog/2016/05/17/roku-remains-the-most-popular-brand-of-streaming-players/

http://variety.com/2016/digital/news/roku-45-million-round-of-funding-1201692139/

http://www.forbes.com/sites/michaelhumphrey/2012/06/29/anthony-wood-how-roku-prospers-in-an-apple-google-tv-invasion/#2d0e022421b4

http://www.forbes.com/sites/shelbycarpenter/2016/02/19/viacom-makes-a-bet-on-streaming-invests-45-5-million-in-roku/#2e7d8d075ceb

https://www.sec.gov/Archives/edgar/data/1428439/000142843916000001/xslFormDX01/primary_doc.xml

Referenceshttp://www.parksassociates.com/blog/article/pr-05172016

http://www.forbes.com/sites/johnarcher/2016/05/18/apple-tv-doubles-sales-but-still-trails-google-roku-and-amazon/#3a4326b058ae

http://www.multichannel.com/news/distribution/intx-2016-roku-still-top-streaming-media-player-us/405023

http://blog.streamingmedia.com/2015/01/roku-ipo.html

https://www.fastcompany.com/3047423/tech-forecast/tv-wars-inside-rokus-plan-to-beat-apple-amazon-and-google