Performance Matters: How to Make Your Website Work for You

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    22-Jan-2018

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  1. 1. Performance Matters: How to Make Your Website Work for You February 13th, 2017 marketing@surefirelocal.com
  2. 2. Before we begin! marketing@surefirelocal.com What is the one tool you cant imagine running your business without? Test out the chat box by answering these questions! Where is your website currently hosted on? (i.e. WordPress?)
  3. 3. Ok! Google Who is Surefire Local A few helpful tips for todays webinar marketing@surefirelocal.com If you have a question, simply use the chat box you see displayed in your webinar control panel At any time if youd like to get more info, please email marketing@surefirelocal.com Yes this will be recorded! You will receive the recording via email within 24 hours.
  4. 4. 201 4Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job! Ray Hoffman Marketing Director, RbA Milwaukee I really like SurePulse. Its an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing. Amy Lindholm Brand Manager, LP Siding AWARDSMilestones marketing@surefirelocal.com
  5. 5. Todays Giveaway! 1 lucky attendee is going to take Home a free Google Home! Ok! Google who is Surefire Local? Must stay until end of webinar! marketing@surefirelocal.com
  6. 6. Todays Speaker Scott Strite Technical Director marketing@surefirelocal.com
  7. 7. Why Web Performance Matters marketing@surefirelocal.com
  8. 8. Why Web Performance Matters Slow sites drive away customers Increased Bounce Rate Decreasing Click Through Poor performing sites present a negative view on users Reducing Return Visitor Traffic Poor performing sites have chance of being reduced by Google Search Reducing Traffic marketing@surefirelocal.com
  9. 9. Best Practices Right sizing images Minimize Scripting Ensure that scripting added to site serves purpose Caching settings on each element Use of CDN (Content Distribution Network) for larger media files Proper Page Load Order Load top of page Delay elements if not initially seen on screen Eliminate Blocking Elements SSL certificates marketing@surefirelocal.com
  10. 10. What is Mobile Responsiveness? Difference between that and sites that are mobile version (m.______.com) Seamless Transition between Desktop and Mobile view Greater Importance of Clickable Phone Numbers (Click to Call) Maps / Navigation Social Sharing Some desktop functions are not suggested for Mobile iFrame Modal Screens (Overlay) Autoplay of Video marketing@surefirelocal.com
  11. 11. Performance Tools Google Page Speed - https://developers.google.com/speed/pagespee d/insights/ Web Browser Developer Tools: More Tools -> Developer Tools Firebug - https://www.getfirebug.com/ YSlow - http://yslow.org/ WebPageTest - http://www.webpagetest.com/ marketing@surefirelocal.com
  12. 12. Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! marketing@surefirelocal.com
  13. 13. Poor Performing Site Examples https://www.westernwindowsystems.com/ Great interface, perfect example for optimization http://www.thedavies.com/ Graphics way too large on slider No real end to page http://www.lingscars.com/ So bad it is good. marketing@surefirelocal.com
  14. 14. Well Performing Site Examples https://www.onradpad.com/ Clean and bright interface Right Sized images and compressed CSS/JS Mobile Responsive http://whyskylights.com/ Highly graphic Loads quickly http://uglytub.com/ Not the prettiest, however fast marketing@surefirelocal.com
  15. 15. Key Takeaways Less can be more Right size your media Make sure your site is Mobile Responsive Utilize online tools to identify performance marketing@surefirelocal.com
  16. 16. The Winner is... marketing@surefirelocal.com
  17. 17. Thank you! marketing@surefirelocal.com Scott Strite Technical Director