Performance Matters: How to Make Your Website Work for You

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  1. 1. Performance Matters: How to Make Your Website Work for You February 13th, 2017
  2. 2. Before we begin! What is the one tool you cant imagine running your business without? Test out the chat box by answering these questions! Where is your website currently hosted on? (i.e. WordPress?)
  3. 3. Ok! Google Who is Surefire Local A few helpful tips for todays webinar If you have a question, simply use the chat box you see displayed in your webinar control panel At any time if youd like to get more info, please email Yes this will be recorded! You will receive the recording via email within 24 hours.
  4. 4. 201 4Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job! Ray Hoffman Marketing Director, RbA Milwaukee I really like SurePulse. Its an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing. Amy Lindholm Brand Manager, LP Siding AWARDSMilestones
  5. 5. Todays Giveaway! 1 lucky attendee is going to take Home a free Google Home! Ok! Google who is Surefire Local? Must stay until end of webinar!
  6. 6. Todays Speaker Scott Strite Technical Director
  7. 7. Why Web Performance Matters
  8. 8. Why Web Performance Matters Slow sites drive away customers Increased Bounce Rate Decreasing Click Through Poor performing sites present a negative view on users Reducing Return Visitor Traffic Poor performing sites have chance of being reduced by Google Search Reducing Traffic
  9. 9. Best Practices Right sizing images Minimize Scripting Ensure that scripting added to site serves purpose Caching settings on each element Use of CDN (Content Distribution Network) for larger media files Proper Page Load Order Load top of page Delay elements if not initially seen on screen Eliminate Blocking Elements SSL certificates
  10. 10. What is Mobile Responsiveness? Difference between that and sites that are mobile version ( Seamless Transition between Desktop and Mobile view Greater Importance of Clickable Phone Numbers (Click to Call) Maps / Navigation Social Sharing Some desktop functions are not suggested for Mobile iFrame Modal Screens (Overlay) Autoplay of Video
  11. 11. Performance Tools Google Page Speed - d/insights/ Web Browser Developer Tools: More Tools -> Developer Tools Firebug - YSlow - WebPageTest -
  12. 12. Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email ...and a Google Chromecast!
  13. 13. Poor Performing Site Examples Great interface, perfect example for optimization Graphics way too large on slider No real end to page So bad it is good.
  14. 14. Well Performing Site Examples Clean and bright interface Right Sized images and compressed CSS/JS Mobile Responsive Highly graphic Loads quickly Not the prettiest, however fast
  15. 15. Key Takeaways Less can be more Right size your media Make sure your site is Mobile Responsive Utilize online tools to identify performance
  16. 16. The Winner is...
  17. 17. Thank you! Scott Strite Technical Director