Pawsome.co.in Complete Pet Care Destination

1. Business Overview : What Pawsome offers

2. Pet Care Overview : Market Potential & TG

3. Projection : Industry Forecast, Pawsome Revenue Structure & Future Requirements

Index

1. Business Overview : What Pawsome Offers



Index

Specialist Store (Pet Stores/ Vet Clinics) •High Loyalty•Personal And Expert

Customer Interaction•Varied Range Of

Stocks/Products, {Preferred Channel Of Sales Industry Wise}

•Limited Reach in terms of service

•Customer needs to visit to check new products

Modern Trade Outlet Limited Range Of Stock/ProductsNo Personal/Expert to Customer InteractionOnly Product Oriented Becomes part of the household purchase

E-retail

•High Span Of Service & Delivery

•Convenience of doing the purchase from anywhere any time

•Varied Range Of Stocks/Products

•Non Personalized Interaction

•Information At Your Finger Tips

E Commerce for Pet Care?

+

E-retail for everything Pet Food, Accessories, Grooming Products, Health Products across all category of pets.

Platform to connect Pet Parents Animal Behavioral Expert, Trainers, Vets, Fosters, Spas Salon n more

9th Oct 2014• Zysk E-Commerce Pvt Ltd

Incorporated

3rd Dec 2014• Office Set up

8th Jan 2015• Site development • Brand Tie-ups• Social Media initiated

31st March 2015 • www.pawsome.co.in goes live

Journey So Far

http://www.pawsome.co.in/

We cover Pet’s across all categories

Pet Assist - database for service pertaining to pet needs (Vet’s,

Trainer’s, Animal Behavior Expert & many more)

Community - we intend to congregate NGO’s & Animal welfare groups

at one location

Blog - we share helpful information & tips for all Pet Parents

Social Media (FaceBook, Twitter & G+) - we share daily pointers to keep

the pet happy n healthy.

We have ‘Pet Parent’ Profile system, which will helps us track customers

better.

Pawsome & Its features

http://www.pawsome.co.in/

We cover Pet’s across all categories

Pet Assist - database for pet service Pawsome Blog – Tips on Pet Care & Also

Content Marketing. Special – Unique Products, Service or

Initiatives

Current Marketing Strategy

All communication is via FaceBook,Twitter,G+, Instagram & Emailer’s.

True to our claim, we’ve targeted pet-specific owners/pet parents with

pet care content which is relevant, topical & consumable.

Pet Parent Blogs – Pawsome Parenting Tails

Adoption Blogs – Pawsome Adoption

We’ve partnered with World For All & have actively collaborated with

them on a successful Pet Adoptathon in Mumbai. We are currently working on a more larger collaboration which gets more

visibility

Communication Data

FaceBook Started on 21st Jan 2015

Current Fan Base – 2240 +

Total Inorganic Reach – 11125

Total Organic Reach – 1162

No of Campaigns done – Site Promotion – 1, Product Promotion - 6

Emailer’s. Started on 21st April 2015

Subscriber Base – 600 + (People who have registered other than FaceBook) No of Campaigns done – 20

Average opening rate – 10

Average click rate - 5

Warehousing

Gives control over product range, product quantity,More control

Helps better logistic chain & ensure timely deliveryMore Satisfied customers

This module cost intensive

Listing

Secondary functionality to the site & supports to add traffic.

Aids better & faster market penetration.

Secondary source of revenue post reaching critical mass.

Business Model




Index




Index

2014• Sales of

Pet Care -Rs.1.8 billion

2019• Forecast

Sales of Pet Care -Rs.2.7 billion.

Market Potential

Market Insight Pet Care are a market is divided into

Dogs

Cats

Birds

Fish

Small Mammals,

Reptile

Following slides will give us snapshot of what this market looks like

Pet Population 2009 - 2014

Sales Trends 2009 - 2014

Active Sales Channels

Pet Care are products sold across

• Grocery Retail outlet Modern Grocery

Hyper/Super Markets

• Non Grocery Retail outlet Pet Stores

• Non Store Retail outlet Internet Retailing (Gaining steady “Traction & Growth”)

• Non Retail Outlet Veterinary Clinics

Moving ahead we shall see some number for these above categories

Distribution by Format 2009 - 2014




Index




Index

Forecast Sale of Pet Care 2014-2019

Would like your attention on Other Pet

Food & Other Pet Products

Pawsome also focuses on

Forecast Sale of Other Pet Care 2014-2019

Substantial growth potential Market Size of 34 Cr by 2019

No other dedicated E-commerce Focusing on 50 L + population as of 2014

Unorganized segment of Pet Industry Stand alone & Isolated stores with geographic limitation

Lower logistic cost as product package size under 3Kg.

High margins (50% ^)in comparison to Cat n Dog products.

Lack of competitors focus.

Other Pet Industry - Highlights

For faster & aggressive rate of climb to be the leading Pet Care Destination we need to have these in our arsenal, which are categorized under these

Digital & Technology Advertising

Robust site & upgrades

On-Ground Multi-city presence

Tie-Ups

Product & Services Better & more range of products

Drop step & customer centric services

What do we need

Elaborating further, let take a look at each of them.

Digital & Technology Advertising

SEO - for better visibility

Ad Retargeting – to drive more traffic to the site

Social Media + Emailer’s – More aggressive campaign with higher

spends

Robust site & upgrades

Interface with latest technological builds

Better server n system integrations

Mobile App version of the site

What do we need

On-Ground Research has shown that, inaccessibility, lack of quality service & long due dates, have created a need in the market that is as of yet addressedCurrently the base of operation is in Mumbai with logistic capability across the country, this has limitation both cost & timeline wise

Multi-city presence – this would help solve the above problem

Nodal hubs depending on the regional potential for better distribution

Tie-Ups

With Pet services - better market penetration & making us 1stop solution.

Product & Services Better & more range of products

Drop step & customer centric services

Visiting Vet’s

Vet Chat & many more

What do we need

Primary Revenue Source

• Product Sales across pet segment (Multi Brand)• Food• Accessories• Toys • Pet Insurance

Secondary Revenue Source

• Listing of Services & Service Provider• Vets,• Trainer, • Animal Expert, • Spas n Salon & many more.

• Advertising on site.

Revenue Source

ProjectionsFY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19 FY 2019-20

REVENUES Estimated Product Sales Rs. 12,30,000 Rs. 45,30,000 Rs. 92,70,000 Rs. 1,54,50,000 Rs. 2,30,70,000.00

VET Services - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40

SPA Services - Rs. 47,558 Rs. 1,25,207 Rs. 2,13,911 Rs. 3,55,773.25

PET Training - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40

VET Chat - - Rs. 80,960 Rs. 3,23,838 Rs. 3,23,838.00

Ads on WEB - - Rs. 1,50,000 Rs. 6,00,000 Rs. 6,00,000.00

Acq. Of Stores - - - Rs. 2,71,800 Rs. 13,84,200.00

Total Revenue Rs. 12,30,000 Rs. 46,10,170 Rs. 97,12,024 Rs. 1,70,06,231 Rs. 2,59,77,770.04

EXPENSES Total Estimated Expenses Rs. 9,84,000 Rs. 36,24,000 Rs. 74,16,000 Rs. 1,23,60,000 Rs. 1,84,56,000.00

Net Profit Rs. 2,46,000 Rs. 9,86,170 Rs. 22,96,024 Rs. 46,46,231 Rs. 75,21,770.04

ROI 20.00% 21.77% 24.77% 30.07% 32.60%

Pawsome !!!

Small Business & Entrepreneurship

Pawsome.co.in Complete Pet Care Destination