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SESSION TITLEPresenter’s Name
ON-PAGE SEO
PRESENTER: CALEB O’LEARY
Overview
Search Engine Optimization: Topics• Overview• Accessibility• Meta Information• Keyword Placement• Mobile Friendly• Page Structure• Site Structure• Security• Social Media• Experience
Accessibility
• History/Purpose• Alt Tags• Descriptive Links• Color• Logical Structure• Font Size (using ‘em’s)
Meta Information
• Title Tag• Micro Data • Meta Description• Meta Keywords (& diminishing importance)
Keyword Placement
• Keyword?• Specificity (& ‘The Long Tail’ Keywords)• Meta Title• Meta Description• Headings• Page Copy• URL• Image Paths (filenames) & Alt Tags• How much is too much?
Mobile Friendly
• The Mobile Web• Avoid ‘m.’ mobile sites• Load Times• Google ‘Mobile Friendly Test’• Google ‘PageSpeed Insights’
Page Level Structuring
• Human Readable URL• UX (User Experience)• Logical Headings
– SubHeadings• Copy Structure
• Cross Browser Testing• ‘Fault Tolerance’
Site Level Structuring
• XML Sitemaps (Google Webmaster Tools)• SEO Friendly URLs (unique, static)
– Canonical URL (& duplicate content)• Handling Deleted Pages
– Redirecting (301 & friends)– Sold, but check this out
• Bot Friendly (robots.txt)
Security
• Secure Socket Layer (SSL)• Minor Ranking Boost• Site-Wide or Only in Checkout?
Social Media
• Link to Social Media• Open Graph Info
Experience
• Generally Useful Website• Blog/Free Information• Recent Information• Book: Don’t Make Me
Think - Steve Krug
Resources
• bit.ly/mivacon16-seo-checklist• moz.com• varvy.com• woorank.com