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Next Generation
Customer Service
Practices
10
The type you can’t imagine
How often do you experience
WOW customer service?
Actions not consistently taken
Helping businesses to improve
customer service
some things stand out
Here are 10
things all
companies must
do to improve
customer
service:
1 = Never ends
Reputation
builders
Everyone represents the customer
2 = Everyone is a participant
A service
company
that
happens to
sell
shoes
4 = Customer not all equal
Influence customer experience
5 = Serving customers
Customer
experience
value …
starts with a
smile
Forget reacting
6 = Anticipatory
Fan loyalty long lasting
7 = Feedback loop utilization
Lets you
be in touch
with your
customer base
OK … just near time
8 = Real time
Service is a major commitment
9 = Top notch memory
Customers can
have long
memories
Active listening is essential
10 = Closed
communication loop
Delight with
surprise
responses
Remember
show customer centric
in everything you do.
Perception is
everything
About Digital Spark Marketing
WHO WE ARE
Digital Spark Marketing is a Florida-based marketing services and consulting company that assists clients to become customer-centric leaders. We are skilled in the art and science of marketing, customer engagement/experience design, and technology and innovation for future growth.
WHAT WE BELIEVE
• Its all about people … starting with the customer • Start with what exists … what is hiding? • In co-creation … sum of parts is greater than whole • Being visual … a picture is worth 1000 words • Innovation is growth necessity …prototyping and testing many ideas
Digital Spark Marketing
Thank You !
Contact us:
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
Digital Spark Marketing