Lounge47 Do's & Dont's of Funding #1

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  • Dos + Donts of Funding| Kiran Bettadapur |Part - 1

  • GambleOver-Rated:Not ClairvoyantNot Tech-Savvy...OftenPicks = Guesswork1:100 Ideas : Execution : Serendipity

  • Perseverance20 Attempts DFJ US$ 300KExit: US$ 400 Mil.0-12 Mil. in 1.5 yrs.70 Mil. Internet UsersRejection= Conviction

  • AstrologyNo Method 2 MadnessDivine Help OKAll-iz-FairDo What You Think It Takes

  • UtilityPain Points Use Case Scenarios3WH: Who? When? Why? How?Market... Not Technology30-sec. Elevator Pitch

  • TimingNever Too LateMover v. ShakerSeduction... SlowInnovation: Trojan....Better Execution!

  • SuperiorityDisruptionCompelling ...Value PropositionIPR...Fence/FortressEvergreening

  • Revenue

  • TechnologyMurphy: Things Happen...World Changes...Risks... Bets go wrong!What-IfCourse CorrectionContingency Plan A-B-C

  • ProjectionsSimple, Logical MathUse Thumb-rules$1 L = $8 CFormula 100-100Believable, yet... Aggressive, AchievableNot Conservative

  • ManagementWhose Money?Rev = $0.6 mil.Ad Spend = $12 mil.IPO-Ch. XI = 250 days Blown: $300 Mil.Biz Fundamentals?P-S-P-S & D

  • ValuationVulture... Funding TrapCash + Sweat + Assets + RelationshipsTangible & IntangibleClient, Supplier & ChannelsMultiple (Rev. or Profit)Good Lawyer

  • Commandments

  • Thank You!