LinkedIn best practices for Small Business owners - CareerNetworkingUSA

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This presentation is designed to help small business owners maximize their time using LinkedIn

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  • *LinkedIn presentation *Kenneth Lang and Rich Heckelmann presentHow to use

    LinkedIn presentation

  • *LinkedIn presentation * About KennethKenneth Lang has extensive IT experience most recently as a social media Project Manager, most recently at The New York Times and at Mars Global Services. He has consulted with small and large businesses on how to use LinkedIn, Facebook and Twitter. Kenneth is also active with the North Jersey Chamber of Commerce.

    At Mars, I developed SharePoint best practices for management and vendors. At The New York Times I coordinated digital business strategies for the International Herald Tribune, the global edition of the newspaper.

    As a member of the Chambers ambassadors committee Ive been tasked with working with small business owners on developing business plans and social media campaigns, while building client relationships. Hope to see everyone at a future networking event after tonight.

    LinkedIn presentation

  • Rich Heckelmann Bio

    Rich is a visionary marketing executive with exceptional proficiency in marketing strategy formulation and product management built in the high technology industry. Rich has led, managed, and optimized product and program management functions for Hewlett-Packard, Kyocera and Panasonic North America, Brother and Toshiba. His accomplishments include growing revenues through development, marketing and launch of worlds first new technology products. Rich has a entrepreneurial mindset and program execution skills refined through leadership roles involving continuous collaboration with business executives driving processes and effecting positive change. Rich is also a founder and CMO of the CareerNetworkUSA startup which is creating a career networking tools for life. Rich is trained in Project Management and Lean Six Sigma with a focus on new technology marketing. Rich is a Graduate of Roger Williams University, 32 year resident of Wayne NJ and lives with his wife son and daughter in Packanack Lake.

    *LinkedIn presentation *

    LinkedIn presentation

  • *LinkedIn presentation * What is LinkedIn?LinkedIn is a business networking website that business professionals use for personal and professional growth. LinkedIn is a tool used by job seekers, recruiters and hiring managers.I will discuss how LinkedIn can benefit you as either a business owner or job seeker.I will allow time for Q/A at the end of the presentation.

    LinkedIn presentation

  • *LinkedIn presentation * Your goals and LinkedIn If you are not on LinkedIn, you are significantly reducing your chances of finding business, or finding your next opportunity.

    If you are on LinkedIn and you dont know what youre doing with your on-line presence, then you may as well not be on LI.

    What are your goals?

    LinkedIn presentation

  • *LinkedIn presentation * Your business goalsGrow your business

    Market your business

    Finding resources your business needs

    Hiring on LinkedIn

    LinkedIn presentation

  • *LinkedIn presentation * Tips for goal achievement Keep track of your progress to see if you are meeting your goals.

    Stay focused and avoid distractions.

    Re-evaluate periodically and be flexible about making adjustments.

    LinkedIn presentation

  • *LinkedIn presentation * Market YourselfBusiness to business professionals are connecting with each other on LinkedIn as well as decision makers

    People you have worked with could be singing your praises on LinkedIn.

    Use LinkedIn to find the right contacts.

    LinkedIn presentation

  • *LinkedIn presentation *Getting started

    Build a profile of yourself, what you do, who you work for, etc.

    It is worth spending some time completing your profile, because you never know who will find you a business contact, former colleagues, prospects, potential employees and customers.

    LinkedIn presentation

  • Basic Profile ContentYour pictureYour title, or the title that you are looking forEnter your resume information, including dates.A good summary that will complement your background.

    *LinkedIn presentation *

    LinkedIn presentation

  • Customizing your LinkedIn URLClick Edit On the lower right hand side, click Customize your public profile URLWrite your name and leave out the numbers in the space provided*LinkedIn presentation *

    LinkedIn presentation

  • Getting RecommendationsThis feature can be utilized as a reference (with prior consent) for a possible job offer.Sample request for recommendation:Remind them that a LinkedIn recommendation isnt a full letter; it takes only about 10 minutes and doesnt need to be longer than three short paragraphs.Give them something specific to recommend about you. For example, Would you mind talking about the project we did together and the role I played?Suggest three specific personality or professional traits you want them to mention. For example, Would you mind mentioning my work ethic, ability to work in teams, and depth of experience working with difficult customers? *LinkedIn presentation *

    LinkedIn presentation

  • How to Request a RecommendationTo request a recommendation:Hover over ProfileClick Edit profileScroll down to RecommendationsOn the right-hand side, click Ask to be recommended*LinkedIn presentation *

    LinkedIn presentation

  • Expanding Your NetworkDo not use the generic message that LinkedIn provides. Instead, send a personal message, explaining why you are interested in reconnecting.Connect to members of Neighbors Helping Neighbors and see whom they are connected with. You can connect to 2nd connections.Connect to old co-workers and employers of contract, full-time and volunteer positions that you held.*LinkedIn presentation *

    LinkedIn presentation

  • Joining GroupsCareerNetworkUSAProfessional OrganizationsCreate and join in discussions*LinkedIn presentation *

    LinkedIn presentation

  • Finding Contacts in Target CompaniesIn the search bar, type in the companyFollow the companyAsk others who work at your target companies to join your network.It may be useful to follow companies that you worked for in the past, in order to reconnect with former coworkers, or to connect with others that may be influential in your job search.

    *LinkedIn presentation *

    LinkedIn presentation

  • Maximizing your LinkedIn ContactsWhen you get a new contact, email them and thank them for joining your network.Mention your capabilities and what you are looking to do.Always ask how you can help.Send periodic notes to your contacts, and always remember to thank them for their help and ask how you can be of assistance.Networking is a two-way street.When you apply to a job online, search for contacts that are connected to that company and ask if they know the hiring manager. Remind them why you think that you are the best person for the job and once again, ask if you can help them in any way.

    *LinkedIn presentation *

    LinkedIn presentation

  • Suggestions for you and your business*LinkedIn presentation *

    LinkedIn presentation

  • **Grow your businessFirst state your goal clearly-figure out exactly what you want and then see how LI can be used to help you achieve that goal.Quote: People with goals succeed because they know where theyre going. Its that simple. Earl Nightingale.

    LinkedIn presentation

  • **Market Your BusinessDid you realize that..Business to business professionals are connecting with each other on LinkedIn?People you have worked with could be singing your praises on LinkedIn?Use LinkedIn to find the right contacts

    LinkedIn presentation

  • **Finding resources that you needUse LinkedInIf you need advice finding an accountant or other service professionalIf you want to share a newsworthy article or idea

    LinkedIn presentation

  • **How LI can get you to your goalsJoining groupsPosting jobsAnswering questions

    LinkedIn presentation

  • Profile VisibilityPhotoRecommendations500+ connectionsThe more active you are, the more likely it will be that you will show up in searches.Using keywords unique to your industry will give you more visibility and will allow your profile to come up in searches more often.*LinkedIn presentation *

    LinkedIn presentation

  • *LinkedIn presentation * LinkedIn Tip - #1

    1) Your photo Always include a picture in your profile. It humanizes you and makes you seem more approachable.

    LinkedIn presentation

  • *LinkedIn presentation *LinkedIn Tip - #2

    2)URL Always customize the URL to be your name or something memorable. Kens is http://www.linkedin.com/in/langk

    LinkedIn presentation

  • *LinkedIn presentation *LinkedIn Tip - #3

    3) Be proactive - Once on LinkedIn dont sit back and wait for something to happen.

    LinkedIn presentation

  • *LinkedIn presentation *LinkedIn Tip - #44)RequestingConnections Always customize your invitation when you ask people to join your network. Include how they know you, how you can benefit them by being a part of their network, and even how you hope to work with them in the future. Leaving the default message says Youre not important enough for me to customize this to you or worse You sent this to 200 people and are probably going to spam my network.

    LinkedIn presentation

  • *LinkedIn presentation *LinkedIn Tip - #5

    5)Accepting Connection Request When you get a request to connect, accept it or consider first replying back asking why the person wants to