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How to Promote Your Business Online
Jean Christofferson
If you Build It, They will NOT come
Do your SEO homework first and make sure you are ready
Choose a method of promotion
Become a master at that channel
Have a clear call to action so that you can take advantage of internet fame and fortune
Search Engine Optimization Checklist
Search Term Usage Title, meta description different for each page with
good use of desired search terms Good use of search terms on page especially in
titles https://moz.com/researchtools/on-page-grader
Check to be sure you have a sitemap www.yourdomain.com/sitemap.xml Usually created for you by word press sites and
other content management systems
Google Search Console:https://www.google.com/webmasters/
Google Search Console (webmaster tools)Are you In the Index? Any issues?
Google Local: Get on the Map
Google Local Information
Mobile Friendly
Pick your primary promotion channel
Pintrest
Houzz
YouTube
Blog
GooglePlus
Find your Social Media Competitor, Learn from them, and Surpass them
You want to establish yourself as an expert in your field on this social media channel
Look at the number of followers/comments/influence your competitor has and watch what they do
Be dedicated and consistent Daily activity is wonderful But best to pick something you can do – try twice a week Follow people that are complimentary to you
same industry, different geographic area complementary industry, same area If they don’t follow you back, drop them
Give to the community – be a leader
You have Influence but Now What?
Create a Lead Magnet to attract people to your business
Something specific that people will want
Create a Landing Page
Collect contact information before giving away information
Promote/Measure/Adjust
You can make social media work for youhttp://marketinginfographics.org/how-social-media-is-like-b2b-marketing/
