How you can use Facebook to make your app super smart ?

Strategies for Taking a Bite out of the Booming App Market.

Facebook recently added web measurement and cross-platform analytics

Facebook recently added Web measurement and Cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service offers developers a simple, streamlined way to understand the people who use their native mobile apps, desktop web and mobile web presences.

Cohorts

User retention is one of the most important parts of a developer’s growth strategy. The cohorts tool allows product teams to understand the retentive qualities of any event.

Funnels

For product team, funnels is a common concept that helps them understand how customers are moving through their key processes, such as registration, completing a share or checking out. The funnels tool also shows whom among your customers searched on your iOS or Android app but checked out on the Web.

Push Campaigns

 With this tool, simply integrate Facebook’s SDK into your iOS or Android app and anyone on your team can configure automated campaigns to send push and in-app notifications – based on user behavior.

Strategies for Taking a Bite out of the Booming App Market

Every business needs an app

People have limited time and energy to find out the app which is worth their attention. People love feature-full app and the app which make them engaged. Less convincing app will find no user. With less featured app, you can try to convince your user by providing $5 off coupons and this will make them engaged with your app. And this customer behavior will help business to deliver excellent customer experiences.

Building effective apps

Companies risking their marketing strategies if they don’t monitor in-app behavior of users.In contrast, businesses that know how and when customers use their apps can formulate campaigns based on their audiences' needs.

Integrate app with Google analytics

Google Analytics works best with iOS and Android. It tracks following data:1. Number of opens from users2. Session time3. Place and time of the usage4. Usage Flows 5. Button taps

Upgrade to feature-rich platforms as the app grows.

As app grows, you can upgrade app to more complexed services. Such platforms may give you a data like average number of social media friends, frequency of social post and drop off point. It also gives idea about user’s behavior within app.

Refine the app experience based on user behavior

Behavioral patterns offer raw, real-time customer feedback. Analyze this data to learn which areas draw the most attention and which inspire people to use the app day after day. Invest in the areas that generate the most significant engagement and ROI.   People will appreciate the fact that the app both meets their needs in increasingly specific ways and feels customized to their interests.

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Ref : entrepreneur