#ATYCAsk The Young Cow

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www.youngcow.co.uk

How can twitter help my business

• Communicating• Generating leads• Showing your brand's personality• Researching trends• Providing customer service

How to use Twitter to help grow

your brand online

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How do I communicate with Followers ?

Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too in a more relaxed environment. It also allows you to target potential followers by seeing who interacts with hashtags linked to your business.

Communicating

Tweet Tip

When you are going to tweet, try and add a relevant image to the tweet.

Why should I do this?

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Communicating

Generating leads

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How can I generate leads from twitter?

Tweeting about special offers or new products can encourage your followers to find out more which can result in them potentially leading to a sale. For example, you can create a sponsored tweet on twitter showcasing a special twitter only offer. This means you can direct followers to a sales page that can only be accessed from the link on twitter. You can also create a follow back offer.

This can be beneficial in other ways than just potential leads it can lead to a higher following.

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Showing your brand's personality

How do I show my personality via twitter ?

Twitter is a chance to liven up your image. Tweeting about your team and your businesses personality gives followers a sense of your business as more than just a supplier of goods or services but as real people with great personalities. (As long as you do it right)

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Showing your brand's personality

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Researching trends

How can I research trends?

You don't have to tweet to use Twitter. Searching or following tweets can give you an idea of trends and topics that your potential Twitter followers and followers are interested in.

Twitter operates in real time, so you can search for conversations that are happening right now.

#ATYC

Also look at lists as a way to stay intouch with groups of peoplehttps://twitter.com/youngcowuk/lists/

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Providing customer service

What's the best way to provide customer service?

For Twitter-savvy customers, asking questions and getting services via Twitter is very convenient. It can be used for all sorts of customer queries, with staff using their names and answering in a chatty, personal tone.

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Use this knowledge to enlighten yourself about Twitter.

Test & Measure if it can work for your business.

Find out what works, what doesn’t and improve on what does!

Conclusion

#ATYC - Ask The Young Cow

Every Wednesday 1pm UK

www.youngcow.co.uk