How to launch a Kickstarter Campaign and What I learned from running the Peekapak Kickstarter campaign

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  • Kickstarter Workshop Get more out of play time
  • Peekapak A storytelling adventure integrating engaging characters, hands-on crafts, and educational learning. Delivered to your door!
  • how it works A storytelling adventure, integrating engaging characters, hands-on crafts & education 3. Create, imagine and learn 2. A new adventure every month 1. Delivered to your door A storytelling adventure integrating engaging characters, hands-on crafts, and educational learning.
  • ! Co-Founder Storyteller & Product Lead ! BCOMM, Queens University Author, The Red Box Market Research Director Starcom MediaVest Group team School of Early Childhood Education Working with Dr. Kimberly Bezaire ! Co-Founder Operations & Marketing ! MBA, INSEAD BBA, Wilfrid Laurier University Marketing Director, Planet People Brand Manager, P&G Advisor to Blue Dragon Childrens Foundation ! Curriculum Lead ! ! M.Ed. in Curriculum Design B.Ed. in Primary Education BA in Child Studies Teacher, HDSB Conference Speaker Ami Shah Angie Chan Kelly Kernaghan
  • Overview137% Funded 225 Units Sold 900 Shares, 1800+ Video Views
  • Pre-Launch Are you ready to start a campaign - Consider the time & commitment ! Building your team - And youll need one! ! Setting your campaign goal - What do you need and want to reach? ! Choosing and setting rewards - Think about the levels & be creative
  • Setting up Project & Video - Tell your story, what you stand for & why - Crafting the Pitch Video (2-3 mins max) - Getting feedback/editing ! Network Promotion - - Consider the width (number) & depth (influence) - Engaging your first followers ! Using Social Media Effectively - Make it easy to share
  • Launch & Post The first 24 hours - Important to show momentum ! Managing your campaign - Important to show momentum ! Collecting your money - Will take about 2 weeks ! Engaging your supporters - Once your are funding, you need to deliver!
  • Marketing ! Facebook Word of Mouth Facebook ads (tested) Twitter ! Monitored using: Socialmention.com Attended local events Connect with old friends Built our community online ! ! ! Chum Wish Foundation Centre for Social Innovation ! Wasnt a focus for us BUT, if interested this needs to be thought out BEFORE Think about your audience & use your network online community pr & awards partnerships
  • Mistakes/Pitfalls Not budgeting enough time to prep Underestimating the time for the video Missing the call to action Not having enough support during the campaign Not even telling your mom!
  • Best Practices Showing your passion and care for the art of what you are doing ! Having creative/unique rewards - Cant get otherwise, be a part of the journey ! Get your first followers vested and ready - Include them on our journey ! Consider timing and conflicts
  • The Checklist Title - have something fun/catchy Financial goals Time Frame - 30-60 days Video - is a MUST Images - Should be nice Written description - should be similar to video Rewards/Goods - Recognition, Things, Services, Access & Experiences Source: http://www.slideshare.net/platformhouston/rockethub-the-worlds-crowdfunding-machine?from_search=3
  • The Game Plan Commit Win first followers Build dialogue Spiral out Tell the story Listen Meet the press Finish strong The Results: Money Awareness Momentum Source: http://www.slideshare.net/platformhouston/rockethub-the-worlds-crowdfunding-machine?from_search=3
  • Get more out of play time thank you!